Brand Marketing Manager - North America Careers at Lululemon - Vancouver, BC

Role Overview

Join Lululemon's dynamic marketing team as a Brand Marketing Manager - North America in Vancouver, British Columbia. This contract role until March 2027 offers an exciting opportunity to shape brand campaigns for one of the world's leading performance apparel companies. Lululemon is renowned for innovative yoga, running, and training gear, setting the standard in technical fabrics and functional design. As Brand Manager, you'll bring the Lululemon brand to life through compelling campaigns across multiple channels, collaborating with cross-functional partners to deliver seamless execution and exceptional consumer experiences.

This hybrid position in Vancouver emphasizes strategy development, campaign execution, and stakeholder management. If you thrive in fast-paced environments and have 5+ years of marketing experience, this role at Lululemon Vancouver careers is your chance to drive positive change and build a healthier future.

Key Responsibilities at Lululemon

As a Brand Marketing Manager, your core responsibilities include:

• Develop strategy and execute North America product campaigns, including small and medium initiatives aligned with business objectives.
• Support globally led campaigns with regional adaptations for optimal impact.
• Conduct market analysis and planning for deliverables, briefing, on-set production, and creative application.
• Partner with cross-functional teams like Merchandising, Retail Brand, Ecommerce, Digital Marketing, Social, and Community.
• Draft and maintain Project Roadmaps, Timelines, Budgets, and Deliverables Lists, incorporating partner needs.
• Set and drive KPIs, measure results, report learnings, and socialize insights organization-wide.
• Build strong relationships with stakeholders to keep them aligned with marketing plans.
• Guide creative development with agencies, providing business and brand-rooted strategic advice.
• Manage campaign operations from inception to execution for best-in-class consumer journeys.

These action-oriented tasks position you at the heart of Lululemon's brand storytelling in North America.

Qualifications & Requirements

To succeed in this Lululemon Brand Marketing Manager role, you need:

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years relevant experience in brand marketing or campaign management.
• Project management expertise with tools like Smartsheet and timeline development.
• Creative production experience, including briefing, on-set work, and agency collaboration.
• Stakeholder management skills as an effective negotiator, influencer, and relationship builder.
• Excellent presentation skills and ability to work quickly in fast-paced settings.
• Adaptability to juggle priorities with a positive attitude.

Must-haves include an entrepreneurial spirit, honest communication, courageous leadership, people-first connection, and integrating fun into work. Authorization to work in Canada is required.

Salary & Benefits

The typical hiring range for this Brand Marketing Manager North America position is $81,500 - $107,000 CAD annually, based on experience, skills, and market location. Eligible for competitive annual bonus programs. Lululemon's total rewards include:

• Extended health, dental, and mental health plans.
• Paid time off and parenthood top-up.
• Savings and retirement plan matching.
• Generous employee discount on premium apparel.
• Fitness & yoga classes.
• Career development with extensive courses, mentorship, and leadership programs.
• People networks for inclusive growth.

This hybrid role under Lululemon's SSC Workplace Policy supports work-life balance.

Why Join Lululemon?

Lululemon isn't just a company; it's a movement toward wellness and positive change. Our success stems from innovative products, community connections, and commitment to people. As a Brand Marketing Manager in Vancouver, you'll work in an equitable, inclusive environment fostering growth. Vancouver's vibrant scene complements Lululemon's hybrid model, offering in-person collaboration and flexibility. Invest in your wellbeing with perks like yoga classes and mental health support while advancing your career in performance marketing. Join thousands creating transformational experiences—apply for Lululemon careers today and embody our values: choice, innovation, honesty, courage, connection, and joy.

With a focus on pay-for-performance and personal development, Lululemon Vancouver careers empower you to thrive professionally and personally.

How to Apply

Ready to elevate Lululemon's North America campaigns? Apply now for this contract role until March 2027. Submit your resume highlighting 5+ years in brand marketing, Smartsheet experience, and campaign successes. Authorization to work in Canada required. Don't miss this chance to lead transformative marketing at Lululemon—positions fill quickly!

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