About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture and performance in sports like football and youth categories. In Korea, Nike's direct-to-consumer channels are pivotal for brand elevation, blending global vision with local consumer insights. As a Brand Specialist II in Seoul, you'll contribute to Nike's mission of bringing inspiration to life in retail environments.

Role Overview

The Brand Specialist II Sport/Kids Retail Brand/Experience role in Seoul, Korea, is designed for a creative marketing expert passionate about football and kids' categories. Reporting to the Retail Brand/Experience Senior Manager, you'll lead strategies that enhance brand visibility and consumer engagement in Nike stores. This position demands a deep understanding of in-store behaviors, product storytelling, and cross-functional navigation to craft holistic retail experiences that drive demand.

Key Focus Areas

Focus on implementing marketing strategies for Nike's direct channels, creating compelling product presentations, and optimizing consumer journeys. Collaborate with visual merchandising, business, marketing, digital teams, global offices, and external vendors for store design, construction, and events.

Key Responsibilities

In this dynamic role, you'll spearhead initiatives that transform Nike stores into immersive brand destinations:

• Plan and execute comprehensive marketing strategies for Nike stores, encompassing design, communication, and consumer experience enhancements.
• Launch targeted brand campaigns and develop consumer journeys optimized specifically for retail channels, ensuring seamless integration of football and kids' stories.
• Oversee all aspects of in-store services and events, from planning to execution, while monitoring and reporting on campaign performance metrics.
• Manage relationships with external vendors and agencies, identifying optimal local partners that deliver high-quality output at competitive costs.
• Lead and support the team's operational tasks, including execution and ongoing maintenance to sustain elevated retail standards.

Qualifications & Requirements

Nike seeks candidates with a proven track record in retail brand marketing:

• Minimum 3-5+ years of work experience in marketing, with demonstrated success in brand and campaign execution.
• Bachelor’s degree in marketing, business, or a related field preferred.
• Mandatory hands-on experience in retail marketing, tailored to the local office environment.
• Extensive knowledge of adapting global brand directions to local retail contexts.
• Proven ability to manage design processes, vendors, and foster collaborative relationships across diverse teams.
• Strong communication and interpersonal skills in both English and Korean, enabling effective global-local interactions.

Ideal candidates are consumer-obsessed, energized by retail strategy challenges, and skilled at navigating matrixed organizations with confidence.

Benefits & Perks

Joining Nike in Seoul offers unparalleled rewards:

• Competitive salary estimated at $65,000-$95,000 USD annually, reflecting Korea's retail/tech sector rates with upside potential.
• Collaboration with elite cross-functional teams and Nike's Global offices for world-class exposure.
• Creative autonomy to shape football and kids' retail narratives, directly impacting consumer experiences.
• Comprehensive professional development in a high-growth market.
• Dynamic work environment in Seoul, with access to Nike's innovative culture, wellness programs, and employee discounts on premium products.

Career Growth

This role is a launchpad for advancement within Nike's retail and marketing divisions. Gain expertise in consumer-centric strategies, vendor management, and performance analytics, positioning you for senior roles like Retail Brand Manager or Global Experience Lead. Nike invests in talent through mentorship, training, and international opportunities, fostering long-term careers in sports marketing.

Why Join Us

At Nike Korea, you'll elevate retail to new heights, blending creativity with data-driven insights. Be part of a team that's redefining how football and kids' products connect with consumers. In Seoul's vibrant market, contribute to Nike's dominance while enjoying a premium work-life balance and global influence. This is your chance to craft stories that inspire movement.

Role FAQs

What experience is required?

3-5+ years in marketing with retail focus, plus bilingual skills in English and Korean.

Is relocation support provided?

Nike offers competitive packages; specifics discussed during interviews for Seoul-based roles.

What categories will I work on?

Primarily football and kids, driving brand stories in Nike direct stores.

How does this role collaborate globally?

Partner with Nike's Global office on strategies adapted for Korean retail.

What is the employment type?

Full-time position with opportunities for growth.