Associate Director, Omnichannel Strategist
Bristol-Myers Squibb
Associate Director, Omnichannel Strategist
Job Description
Leads brand omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers as prioritized by the brand lead. Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of derivative content and digital campaigns/tactics Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams. Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of the engagement, content and channel plans. Collaborates with AIA to ensure KPI identification, measurement plans and optimization of omnichannel campaigns and customer journeys Coordinates with Marketing, AIA, Customer Engagement Platforms, IT, Digital Production, Content Delivery, and rest of WCx teams on the following activities: Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities Deliver campaign briefs and other necessary requirements documentation to support the development of programs Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise Manage / communicate with / present to senior stakeholders (e.g. up to GM level locally, global leadership level globally) Facilitates content delivery process for brand teams, enabling agile ways of working 4-year bachelor's degree required; MBA preferred 8+ years of experience in Digital / Omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management Broad, high-level demonstration of competencies listed below Business-level fluency in English and Native-level fluency in Japanese Omnichannel excellence: High-level strategic thinking and articulation Strong record of accomplishment of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) Considerable experience in omnichannel marketing in industries with high digital usage Experience working with and directing external creative and media agencies Insight and analytical fluency Financial and business acumen Knowledge of industry trends and benchmarks for content and channel performance across different customer types Data-driven customer experience Understands media planning, buying and pull-through Leverages creative and analytical approaches to identify and activate paid, earned and owned channels Experience operating in agile teams; ability to coach teams on agile ways of working for content creation Experience using modular content creation (e.g., tagging, taxonomy) Strong demonstrated ability to lead and influence a cross-functional team, including senior management Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport Leads change, mentors and upskills teams
Key Responsibilities
- Lead brand omnichannel planning and content strategies in partnership with marketing and cross-functional stakeholders
- Lead cross-functional matrix teams to enable seamless execution of business strategy
- Lead execution of derivative content and digital campaigns/tactics
- Contribute to continuous improvement of engagement, channel, content, and analytic planning frameworks and tactical templates
- Lead and coordinate regular insights and metrics discussions with business partners in partnership with the AIA team
- Ensure frequent optimization of the engagement, content, and channel plans
- Collaborate with AIA to ensure KPI identification, measurement plans, and optimization of omnichannel campaigns and customer journeys
- Coordinate with Marketing, AIA, Customer Engagement Platforms, IT, Digital Production, Content Delivery, and WCx teams on various activities
- Provide omnichannel subject matter expertise into the ongoing evolution of customer engagement model
- Work with business leads on critical business priorities
- Deliver campaign briefs and other necessary requirements documentation to support the development of programs
- Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise
- Manage, communicate with, and present to senior stakeholders up to GM level locally and global leadership level globally
- Facilitate content delivery process for brand teams, enabling agile ways of working
Required Qualifications
- -year bachelor's degree required
- + years of experience in Digital / Omnichannel Marketing leadership
- Experience in marketing/customer engagement strategy, brand/business planning, analytics, multi-channel marketing operations, and campaign/tactic execution/management
- Business-level fluency in English
- Native-level fluency in Japanese
Preferred Qualifications
- MBA preferred
Skills Required
- Omnichannel excellence with high-level strategic thinking and articulation
- Strong record of accomplishment in developing and executing omnichannel strategies and tactics across personal and non-personal promotional channels
- Considerable experience in omnichannel marketing in industries with high digital usage
- Experience working with and directing external creative and media agencies
- Insight and analytical fluency
- Financial and business acumen
- Knowledge of industry trends and benchmarks for content and channel performance across different customer types
- Data-driven customer experience
- Understanding of media planning, buying, and pull-through
- Ability to leverage creative and analytical approaches to identify and activate paid, earned, and owned channels
- Experience operating in agile teams and ability to coach teams on agile ways of working for content creation
- Experience using modular content creation (e.g., tagging, taxonomy)
- Strong demonstrated ability to lead and influence a cross-functional team, including senior management
- Record of accomplishment in fostering a collaborative environment and creating strong rapport
- Ability to lead change, mentor, and upskill teams
Locations
- Otemachi, Japan
Salary
Estimated Salary Rangemedium confidence
150,000 - 250,000 JPY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Omnichannel excellence with high-level strategic thinking and articulationintermediate
- Strong record of accomplishment in developing and executing omnichannel strategies and tactics across personal and non-personal promotional channelsintermediate
- Considerable experience in omnichannel marketing in industries with high digital usageintermediate
- Experience working with and directing external creative and media agenciesintermediate
- Insight and analytical fluencyintermediate
- Financial and business acumenintermediate
- Knowledge of industry trends and benchmarks for content and channel performance across different customer typesintermediate
- Data-driven customer experienceintermediate
- Understanding of media planning, buying, and pull-throughintermediate
- Ability to leverage creative and analytical approaches to identify and activate paid, earned, and owned channelsintermediate
- Experience operating in agile teams and ability to coach teams on agile ways of working for content creationintermediate
- Experience using modular content creation (e.g., tagging, taxonomy)intermediate
- Strong demonstrated ability to lead and influence a cross-functional team, including senior managementintermediate
- Record of accomplishment in fostering a collaborative environment and creating strong rapportintermediate
- Ability to lead change, mentor, and upskill teamsintermediate
Required Qualifications
- -year bachelor's degree required (experience)
- + years of experience in Digital / Omnichannel Marketing leadership (experience)
- Experience in marketing/customer engagement strategy, brand/business planning, analytics, multi-channel marketing operations, and campaign/tactic execution/management (experience)
- Business-level fluency in English (experience)
- Native-level fluency in Japanese (experience)
Preferred Qualifications
- MBA preferred (experience)
Responsibilities
- Lead brand omnichannel planning and content strategies in partnership with marketing and cross-functional stakeholders
- Lead cross-functional matrix teams to enable seamless execution of business strategy
- Lead execution of derivative content and digital campaigns/tactics
- Contribute to continuous improvement of engagement, channel, content, and analytic planning frameworks and tactical templates
- Lead and coordinate regular insights and metrics discussions with business partners in partnership with the AIA team
- Ensure frequent optimization of the engagement, content, and channel plans
- Collaborate with AIA to ensure KPI identification, measurement plans, and optimization of omnichannel campaigns and customer journeys
- Coordinate with Marketing, AIA, Customer Engagement Platforms, IT, Digital Production, Content Delivery, and WCx teams on various activities
- Provide omnichannel subject matter expertise into the ongoing evolution of customer engagement model
- Work with business leads on critical business priorities
- Deliver campaign briefs and other necessary requirements documentation to support the development of programs
- Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise
- Manage, communicate with, and present to senior stakeholders up to GM level locally and global leadership level globally
- Facilitate content delivery process for brand teams, enabling agile ways of working
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Associate Director, Omnichannel Strategist
Bristol-Myers Squibb
Associate Director, Omnichannel Strategist
Job Description
Leads brand omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers as prioritized by the brand lead. Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of derivative content and digital campaigns/tactics Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams. Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of the engagement, content and channel plans. Collaborates with AIA to ensure KPI identification, measurement plans and optimization of omnichannel campaigns and customer journeys Coordinates with Marketing, AIA, Customer Engagement Platforms, IT, Digital Production, Content Delivery, and rest of WCx teams on the following activities: Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities Deliver campaign briefs and other necessary requirements documentation to support the development of programs Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise Manage / communicate with / present to senior stakeholders (e.g. up to GM level locally, global leadership level globally) Facilitates content delivery process for brand teams, enabling agile ways of working 4-year bachelor's degree required; MBA preferred 8+ years of experience in Digital / Omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management Broad, high-level demonstration of competencies listed below Business-level fluency in English and Native-level fluency in Japanese Omnichannel excellence: High-level strategic thinking and articulation Strong record of accomplishment of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) Considerable experience in omnichannel marketing in industries with high digital usage Experience working with and directing external creative and media agencies Insight and analytical fluency Financial and business acumen Knowledge of industry trends and benchmarks for content and channel performance across different customer types Data-driven customer experience Understands media planning, buying and pull-through Leverages creative and analytical approaches to identify and activate paid, earned and owned channels Experience operating in agile teams; ability to coach teams on agile ways of working for content creation Experience using modular content creation (e.g., tagging, taxonomy) Strong demonstrated ability to lead and influence a cross-functional team, including senior management Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport Leads change, mentors and upskills teams
Key Responsibilities
- Lead brand omnichannel planning and content strategies in partnership with marketing and cross-functional stakeholders
- Lead cross-functional matrix teams to enable seamless execution of business strategy
- Lead execution of derivative content and digital campaigns/tactics
- Contribute to continuous improvement of engagement, channel, content, and analytic planning frameworks and tactical templates
- Lead and coordinate regular insights and metrics discussions with business partners in partnership with the AIA team
- Ensure frequent optimization of the engagement, content, and channel plans
- Collaborate with AIA to ensure KPI identification, measurement plans, and optimization of omnichannel campaigns and customer journeys
- Coordinate with Marketing, AIA, Customer Engagement Platforms, IT, Digital Production, Content Delivery, and WCx teams on various activities
- Provide omnichannel subject matter expertise into the ongoing evolution of customer engagement model
- Work with business leads on critical business priorities
- Deliver campaign briefs and other necessary requirements documentation to support the development of programs
- Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise
- Manage, communicate with, and present to senior stakeholders up to GM level locally and global leadership level globally
- Facilitate content delivery process for brand teams, enabling agile ways of working
Required Qualifications
- -year bachelor's degree required
- + years of experience in Digital / Omnichannel Marketing leadership
- Experience in marketing/customer engagement strategy, brand/business planning, analytics, multi-channel marketing operations, and campaign/tactic execution/management
- Business-level fluency in English
- Native-level fluency in Japanese
Preferred Qualifications
- MBA preferred
Skills Required
- Omnichannel excellence with high-level strategic thinking and articulation
- Strong record of accomplishment in developing and executing omnichannel strategies and tactics across personal and non-personal promotional channels
- Considerable experience in omnichannel marketing in industries with high digital usage
- Experience working with and directing external creative and media agencies
- Insight and analytical fluency
- Financial and business acumen
- Knowledge of industry trends and benchmarks for content and channel performance across different customer types
- Data-driven customer experience
- Understanding of media planning, buying, and pull-through
- Ability to leverage creative and analytical approaches to identify and activate paid, earned, and owned channels
- Experience operating in agile teams and ability to coach teams on agile ways of working for content creation
- Experience using modular content creation (e.g., tagging, taxonomy)
- Strong demonstrated ability to lead and influence a cross-functional team, including senior management
- Record of accomplishment in fostering a collaborative environment and creating strong rapport
- Ability to lead change, mentor, and upskill teams
Locations
- Otemachi, Japan
Salary
Estimated Salary Rangemedium confidence
150,000 - 250,000 JPY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Omnichannel excellence with high-level strategic thinking and articulationintermediate
- Strong record of accomplishment in developing and executing omnichannel strategies and tactics across personal and non-personal promotional channelsintermediate
- Considerable experience in omnichannel marketing in industries with high digital usageintermediate
- Experience working with and directing external creative and media agenciesintermediate
- Insight and analytical fluencyintermediate
- Financial and business acumenintermediate
- Knowledge of industry trends and benchmarks for content and channel performance across different customer typesintermediate
- Data-driven customer experienceintermediate
- Understanding of media planning, buying, and pull-throughintermediate
- Ability to leverage creative and analytical approaches to identify and activate paid, earned, and owned channelsintermediate
- Experience operating in agile teams and ability to coach teams on agile ways of working for content creationintermediate
- Experience using modular content creation (e.g., tagging, taxonomy)intermediate
- Strong demonstrated ability to lead and influence a cross-functional team, including senior managementintermediate
- Record of accomplishment in fostering a collaborative environment and creating strong rapportintermediate
- Ability to lead change, mentor, and upskill teamsintermediate
Required Qualifications
- -year bachelor's degree required (experience)
- + years of experience in Digital / Omnichannel Marketing leadership (experience)
- Experience in marketing/customer engagement strategy, brand/business planning, analytics, multi-channel marketing operations, and campaign/tactic execution/management (experience)
- Business-level fluency in English (experience)
- Native-level fluency in Japanese (experience)
Preferred Qualifications
- MBA preferred (experience)
Responsibilities
- Lead brand omnichannel planning and content strategies in partnership with marketing and cross-functional stakeholders
- Lead cross-functional matrix teams to enable seamless execution of business strategy
- Lead execution of derivative content and digital campaigns/tactics
- Contribute to continuous improvement of engagement, channel, content, and analytic planning frameworks and tactical templates
- Lead and coordinate regular insights and metrics discussions with business partners in partnership with the AIA team
- Ensure frequent optimization of the engagement, content, and channel plans
- Collaborate with AIA to ensure KPI identification, measurement plans, and optimization of omnichannel campaigns and customer journeys
- Coordinate with Marketing, AIA, Customer Engagement Platforms, IT, Digital Production, Content Delivery, and WCx teams on various activities
- Provide omnichannel subject matter expertise into the ongoing evolution of customer engagement model
- Work with business leads on critical business priorities
- Deliver campaign briefs and other necessary requirements documentation to support the development of programs
- Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise
- Manage, communicate with, and present to senior stakeholders up to GM level locally and global leadership level globally
- Facilitate content delivery process for brand teams, enabling agile ways of working
Tags & Categories
Answer 10 quick questions to check your fit for Associate Director, Omnichannel Strategist @ Bristol-Myers Squibb.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs