Associate Director - Reblozyl HCP Marketing
Bristol-Myers Squibb
Associate Director - Reblozyl HCP Marketing
Job Description
Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution. Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior. Partner with cross-functional teams to ensure message consistency across HCP channels and tactics. Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners. Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels. Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities. Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility. Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media. Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI. Translate data into actionable insights to refine content strategy, message resonance, and channel mix. Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey. Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers. Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem. Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility. Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Supporting People with Disabilities Bachelor's degree required; MBA or advanced degree preferred 7+ years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution Demonstrated expertise in translating insights into compelling brand narratives Strong understanding of digital marketing, KPI frameworks, and customer engagement analytics Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teams Oncology, hematology, or specialty therapeutics experience preferred
About the Role/Company
- Supporting People with Disabilities
Key Responsibilities
- Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution
- Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior
- Partner with cross-functional teams to ensure message consistency across HCP channels and tactics
- Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners
- Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels
- Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities
- Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility
- Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media
- Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI
- Translate data into actionable insights to refine content strategy, message resonance, and channel mix
- Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey
- Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers
- Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem
- Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility
- Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence
Required Qualifications
- Bachelor's degree required
- + years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution
Preferred Qualifications
- MBA or advanced degree preferred
- Oncology, hematology, or specialty therapeutics experience preferred
Skills Required
- Demonstrated expertise in translating insights into compelling brand narratives
- Strong understanding of digital marketing, KPI frameworks, and customer engagement analytics
- Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teams
Benefits & Perks
- Paid national holidays and optional holidays
- Global Shutdown Days between Christmas and New Year's holiday
- Up to 120 hours of paid vacation
- Up to two (2) paid days to volunteer
- Sick time off
- Summer hours flexibility
Locations
- Princeton NJ, United States
Salary
Salary not disclosed
Estimated Salary Rangemedium confidence
180,000 - 250,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Demonstrated expertise in translating insights into compelling brand narrativesintermediate
- Strong understanding of digital marketing, KPI frameworks, and customer engagement analyticsintermediate
- Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teamsintermediate
Required Qualifications
- Bachelor's degree required (experience)
- + years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution (experience)
Preferred Qualifications
- MBA or advanced degree preferred (experience)
- Oncology, hematology, or specialty therapeutics experience preferred (experience)
Responsibilities
- Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution
- Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior
- Partner with cross-functional teams to ensure message consistency across HCP channels and tactics
- Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners
- Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels
- Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities
- Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility
- Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media
- Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI
- Translate data into actionable insights to refine content strategy, message resonance, and channel mix
- Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey
- Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers
- Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem
- Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility
- Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence
Benefits
- general: Paid national holidays and optional holidays
- general: Global Shutdown Days between Christmas and New Year's holiday
- general: Up to 120 hours of paid vacation
- general: Up to two (2) paid days to volunteer
- general: Sick time off
- general: Summer hours flexibility
Tags & Categories
Associate Director - Reblozyl HCP Marketing
Bristol-Myers Squibb
Associate Director - Reblozyl HCP Marketing
Job Description
Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution. Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior. Partner with cross-functional teams to ensure message consistency across HCP channels and tactics. Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners. Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels. Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities. Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility. Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media. Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI. Translate data into actionable insights to refine content strategy, message resonance, and channel mix. Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey. Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers. Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem. Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility. Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Supporting People with Disabilities Bachelor's degree required; MBA or advanced degree preferred 7+ years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution Demonstrated expertise in translating insights into compelling brand narratives Strong understanding of digital marketing, KPI frameworks, and customer engagement analytics Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teams Oncology, hematology, or specialty therapeutics experience preferred
About the Role/Company
- Supporting People with Disabilities
Key Responsibilities
- Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution
- Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior
- Partner with cross-functional teams to ensure message consistency across HCP channels and tactics
- Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners
- Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels
- Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities
- Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility
- Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media
- Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI
- Translate data into actionable insights to refine content strategy, message resonance, and channel mix
- Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey
- Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers
- Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem
- Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility
- Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence
Required Qualifications
- Bachelor's degree required
- + years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution
Preferred Qualifications
- MBA or advanced degree preferred
- Oncology, hematology, or specialty therapeutics experience preferred
Skills Required
- Demonstrated expertise in translating insights into compelling brand narratives
- Strong understanding of digital marketing, KPI frameworks, and customer engagement analytics
- Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teams
Benefits & Perks
- Paid national holidays and optional holidays
- Global Shutdown Days between Christmas and New Year's holiday
- Up to 120 hours of paid vacation
- Up to two (2) paid days to volunteer
- Sick time off
- Summer hours flexibility
Locations
- Princeton NJ, United States
Salary
Salary not disclosed
Estimated Salary Rangemedium confidence
180,000 - 250,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Demonstrated expertise in translating insights into compelling brand narrativesintermediate
- Strong understanding of digital marketing, KPI frameworks, and customer engagement analyticsintermediate
- Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teamsintermediate
Required Qualifications
- Bachelor's degree required (experience)
- + years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution (experience)
Preferred Qualifications
- MBA or advanced degree preferred (experience)
- Oncology, hematology, or specialty therapeutics experience preferred (experience)
Responsibilities
- Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution
- Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior
- Partner with cross-functional teams to ensure message consistency across HCP channels and tactics
- Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners
- Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels
- Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities
- Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility
- Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media
- Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI
- Translate data into actionable insights to refine content strategy, message resonance, and channel mix
- Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey
- Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers
- Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem
- Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility
- Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence
Benefits
- general: Paid national holidays and optional holidays
- general: Global Shutdown Days between Christmas and New Year's holiday
- general: Up to 120 hours of paid vacation
- general: Up to two (2) paid days to volunteer
- general: Sick time off
- general: Summer hours flexibility
Tags & Categories