HCP/Customer Strategy Lead
Bristol-Myers Squibb
HCP/Customer Strategy Lead
Job Description
Strategy Development Builds and delivers the TA strategy and plan that drives success Owns the end-to-end HCP customer journey and it's a key partner for the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options. Interacts with HCP for defined activities in alignment to strategic needs. Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimizing channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns Defines KPIs of success for the HCP customer segment activities and for the Omnichannel interactions. Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives Works with analytics and market research teams to define and implement performance metrics Strong scientific experience with a track record of leading and executing HCP-focused strategies Experience in Cardiovascular preferred Ability to work in Matrix and have managed one or more direct reports Knowledge of HCP customer journeys, preferences, and needs within Cardiovascular Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies Familiarity with omnichannel strategy and modular content production Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales) Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process) Demonstrated leadership experience and ability to lead teams
Key Responsibilities
- Builds and delivers the TA strategy and plan that drives success
- Owns the end-to-end HCP customer journey
- Partners with the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options
- Interacts with HCP for defined activities in alignment to strategic needs
- Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy
- Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies
- Optimizes channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders
- Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
- Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
- Defines KPIs of success for the HCP customer segment activities and for the Omnichannel interactions
- Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives
- Works with analytics and market research teams to define and implement performance metrics
Required Qualifications
- Strong scientific experience
- Track record of leading and executing HCP-focused strategies
- Knowledge of HCP customer journeys, preferences, and needs within Cardiovascular
- Fluency in interpreting analytical models
- Ability to translate analytics from BI&A teams into actionable strategies
- Familiarity with omnichannel strategy and modular content production
- Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales)
- Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process)
- Demonstrated leadership experience and ability to lead teams
- Experience in working in a matrix environment
- Experience in managing one or more direct reports
Preferred Qualifications
- Experience in Cardiovascular
Skills Required
- Ability to work in a matrix environment
- Leadership skills
- Analytical skills
- Strategic thinking
- Collaboration skills
- Relationship building
- Adaptability to new processes
Locations
- Budapest, HU
Salary
Estimated Salary Rangemedium confidence
4,800,000 - 7,200,000 HUF / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Ability to work in a matrix environmentintermediate
- Leadership skillsintermediate
- Analytical skillsintermediate
- Strategic thinkingintermediate
- Collaboration skillsintermediate
- Relationship buildingintermediate
- Adaptability to new processesintermediate
Required Qualifications
- Strong scientific experience (experience)
- Track record of leading and executing HCP-focused strategies (experience)
- Knowledge of HCP customer journeys, preferences, and needs within Cardiovascular (experience)
- Fluency in interpreting analytical models (experience)
- Ability to translate analytics from BI&A teams into actionable strategies (experience)
- Familiarity with omnichannel strategy and modular content production (experience)
- Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales) (experience)
- Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process) (experience)
- Demonstrated leadership experience and ability to lead teams (experience)
- Experience in working in a matrix environment (experience)
- Experience in managing one or more direct reports (experience)
Preferred Qualifications
- Experience in Cardiovascular (experience)
Responsibilities
- Builds and delivers the TA strategy and plan that drives success
- Owns the end-to-end HCP customer journey
- Partners with the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options
- Interacts with HCP for defined activities in alignment to strategic needs
- Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy
- Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies
- Optimizes channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders
- Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
- Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
- Defines KPIs of success for the HCP customer segment activities and for the Omnichannel interactions
- Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives
- Works with analytics and market research teams to define and implement performance metrics
Tags & Categories
HCP/Customer Strategy Lead
Bristol-Myers Squibb
HCP/Customer Strategy Lead
Job Description
Strategy Development Builds and delivers the TA strategy and plan that drives success Owns the end-to-end HCP customer journey and it's a key partner for the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options. Interacts with HCP for defined activities in alignment to strategic needs. Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimizing channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns Defines KPIs of success for the HCP customer segment activities and for the Omnichannel interactions. Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives Works with analytics and market research teams to define and implement performance metrics Strong scientific experience with a track record of leading and executing HCP-focused strategies Experience in Cardiovascular preferred Ability to work in Matrix and have managed one or more direct reports Knowledge of HCP customer journeys, preferences, and needs within Cardiovascular Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies Familiarity with omnichannel strategy and modular content production Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales) Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process) Demonstrated leadership experience and ability to lead teams
Key Responsibilities
- Builds and delivers the TA strategy and plan that drives success
- Owns the end-to-end HCP customer journey
- Partners with the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options
- Interacts with HCP for defined activities in alignment to strategic needs
- Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy
- Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies
- Optimizes channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders
- Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
- Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
- Defines KPIs of success for the HCP customer segment activities and for the Omnichannel interactions
- Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives
- Works with analytics and market research teams to define and implement performance metrics
Required Qualifications
- Strong scientific experience
- Track record of leading and executing HCP-focused strategies
- Knowledge of HCP customer journeys, preferences, and needs within Cardiovascular
- Fluency in interpreting analytical models
- Ability to translate analytics from BI&A teams into actionable strategies
- Familiarity with omnichannel strategy and modular content production
- Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales)
- Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process)
- Demonstrated leadership experience and ability to lead teams
- Experience in working in a matrix environment
- Experience in managing one or more direct reports
Preferred Qualifications
- Experience in Cardiovascular
Skills Required
- Ability to work in a matrix environment
- Leadership skills
- Analytical skills
- Strategic thinking
- Collaboration skills
- Relationship building
- Adaptability to new processes
Locations
- Budapest, HU
Salary
Estimated Salary Rangemedium confidence
4,800,000 - 7,200,000 HUF / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Ability to work in a matrix environmentintermediate
- Leadership skillsintermediate
- Analytical skillsintermediate
- Strategic thinkingintermediate
- Collaboration skillsintermediate
- Relationship buildingintermediate
- Adaptability to new processesintermediate
Required Qualifications
- Strong scientific experience (experience)
- Track record of leading and executing HCP-focused strategies (experience)
- Knowledge of HCP customer journeys, preferences, and needs within Cardiovascular (experience)
- Fluency in interpreting analytical models (experience)
- Ability to translate analytics from BI&A teams into actionable strategies (experience)
- Familiarity with omnichannel strategy and modular content production (experience)
- Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales) (experience)
- Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process) (experience)
- Demonstrated leadership experience and ability to lead teams (experience)
- Experience in working in a matrix environment (experience)
- Experience in managing one or more direct reports (experience)
Preferred Qualifications
- Experience in Cardiovascular (experience)
Responsibilities
- Builds and delivers the TA strategy and plan that drives success
- Owns the end-to-end HCP customer journey
- Partners with the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options
- Interacts with HCP for defined activities in alignment to strategic needs
- Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy
- Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies
- Optimizes channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders
- Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
- Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
- Defines KPIs of success for the HCP customer segment activities and for the Omnichannel interactions
- Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives
- Works with analytics and market research teams to define and implement performance metrics
Tags & Categories