Deliver omnichannel insights and recommendations for ongoing optimization of business plans Leads brand omnichannel planning and content strategies across multiple internal business partners including medical, commercial, access, and engaging with multiple customers as prioritized by the brand lead. Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams. Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of the engagement, content and channel plans. Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics Collaborates with AIA to ensure KPI identification, measurement plans and optimization of omnichannel campaigns and customer journeys Coordinates with Customer Engagement Platforms, IT, Digital Production, Content Delivery, and rest of WCE teams on the following activities: Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities Deliver campaign briefs and other necessary requirements documentation to support the development of programs Monitor, manage and provide regular updates on campaign/project financials Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise Facilitates content delivery process for brand teams, enabling agile ways of working. Bachelor's degree required; MBA preferred marketing/customer engagement strategy, brand/business planning analytics multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management Languages: Fluent in English, Spanish. Additional European languages advantageous. Omnichannel excellence Strategic Thinking and Articulation Record of accomplishment of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) Considerable experience in omnichannel marketing in industries with high digital usage Experience working with external creative and media agencies Insight and Analytical fluency Financial and Business acumen Knowledge of industry trends and benchmarks for content and channel performance across different customer types Data-driven customer experience Understands media planning, buying and pull through Leverages creative and analytical approaches to identify and activate paid, earned and owned channels Experience operating in agile teams; ability to coach teams on agile ways of working for content creation. Experience using modular content creation (e.g., tagging, taxonomy) Demonstrates ability to lead and influence a cross-functional team Has a record of accomplishment of fostering a collaborative environment and creating effective rapport Embraces changes and upskills teams.