Senior Brand Manager, Oncology (m/f/d)
Bristol-Myers Squibb
Senior Brand Manager, Oncology (m/f/d)
Job Description
Develop strategic brand planning for a product in lung cancer / Oncology Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements Support bottom-up budget planning and manage marketing budget Track brand performance Optimize customer experience and build customer journeys in x-functional collaboration; drive customer engagement by considering both F2F and remote/ digital channels; work closely with Customer Experience Mangers and Omnichannel Managers to optimize content placement Content creation according to strategy and based on the customer journey plan Generate insights from market data / intelligence with strong external focus and incorporate findings into strategy, implementation and daily work Regularly seeking feedback, inspiring and train the sales force to enable maximization of the brand potential Close and trustful collaboration with the cross-functional brand team, vendors, external stakeholders and thought leaders Natural science and/or Business Administration degree Experience in pharmaceutical marketing and sales in Oncology or Specialty care is an advantage Experience with performance marketing preferred; capability and willingness for data driven decision making and strategy & execution Experience with omnichannel marketing and implementation of customer journeys Able to translate strong analytical skills into a targeted strategy Excellent project management skills Passionate, curious, creative and well-organized team player Independent way of working, strong business acumen and open-minded Highly energetic, self-reliant, able to successfully drive performance and deliver results Fluency in English and German, both oral and written communications Very good knowledge of the current MS Office applications Strong identification with the company's values
About the Role/Company
- Strong identification with the company's values
Key Responsibilities
- Develop strategic brand planning for a product in lung cancer / Oncology
- Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
- Support bottom-up budget planning and manage marketing budget
- Track brand performance
- Optimize customer experience and build customer journeys in cross-functional collaboration
- Drive customer engagement by considering both face-to-face and remote/digital channels
- Work closely with Customer Experience Managers and Omnichannel Managers to optimize content placement
- Create content according to strategy and based on the customer journey plan
- Generate insights from market data/intelligence with strong external focus and incorporate findings into strategy, implementation, and daily work
- Regularly seek feedback, inspire and train the sales force to enable maximization of the brand potential
- Collaborate closely with the cross-functional brand team, vendors, external stakeholders, and thought leaders
Required Qualifications
- Natural science and/or Business Administration degree
- Experience in pharmaceutical marketing and sales
- Fluency in English and German, both oral and written communications
Preferred Qualifications
- Experience in Oncology or Specialty care
- Experience with performance marketing
- Experience with omnichannel marketing and implementation of customer journeys
Skills Required
- Capability and willingness for data-driven decision making and strategy & execution
- Able to translate strong analytical skills into a targeted strategy
- Excellent project management skills
- Passionate, curious, creative and well-organized team player
- Independent way of working, strong business acumen and open-minded
- Highly energetic, self-reliant, able to successfully drive performance and deliver results
- Very good knowledge of the current MS Office applications
Locations
- Munich, Germany
Salary
Estimated Salary Rangemedium confidence
100,000 - 150,000 EUR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Capability and willingness for data-driven decision making and strategy & executionintermediate
- Able to translate strong analytical skills into a targeted strategyintermediate
- Excellent project management skillsintermediate
- Passionate, curious, creative and well-organized team playerintermediate
- Independent way of working, strong business acumen and open-mindedintermediate
- Highly energetic, self-reliant, able to successfully drive performance and deliver resultsintermediate
- Very good knowledge of the current MS Office applicationsintermediate
Required Qualifications
- Natural science and/or Business Administration degree (experience)
- Experience in pharmaceutical marketing and sales (experience)
- Fluency in English and German, both oral and written communications (experience)
Preferred Qualifications
- Experience in Oncology or Specialty care (experience)
- Experience with performance marketing (experience)
- Experience with omnichannel marketing and implementation of customer journeys (experience)
Responsibilities
- Develop strategic brand planning for a product in lung cancer / Oncology
- Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
- Support bottom-up budget planning and manage marketing budget
- Track brand performance
- Optimize customer experience and build customer journeys in cross-functional collaboration
- Drive customer engagement by considering both face-to-face and remote/digital channels
- Work closely with Customer Experience Managers and Omnichannel Managers to optimize content placement
- Create content according to strategy and based on the customer journey plan
- Generate insights from market data/intelligence with strong external focus and incorporate findings into strategy, implementation, and daily work
- Regularly seek feedback, inspire and train the sales force to enable maximization of the brand potential
- Collaborate closely with the cross-functional brand team, vendors, external stakeholders, and thought leaders
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Answer 10 quick questions to check your fit for Senior Brand Manager, Oncology (m/f/d) @ Bristol-Myers Squibb.
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Senior Brand Manager, Oncology (m/f/d)
Bristol-Myers Squibb
Senior Brand Manager, Oncology (m/f/d)
Job Description
Develop strategic brand planning for a product in lung cancer / Oncology Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements Support bottom-up budget planning and manage marketing budget Track brand performance Optimize customer experience and build customer journeys in x-functional collaboration; drive customer engagement by considering both F2F and remote/ digital channels; work closely with Customer Experience Mangers and Omnichannel Managers to optimize content placement Content creation according to strategy and based on the customer journey plan Generate insights from market data / intelligence with strong external focus and incorporate findings into strategy, implementation and daily work Regularly seeking feedback, inspiring and train the sales force to enable maximization of the brand potential Close and trustful collaboration with the cross-functional brand team, vendors, external stakeholders and thought leaders Natural science and/or Business Administration degree Experience in pharmaceutical marketing and sales in Oncology or Specialty care is an advantage Experience with performance marketing preferred; capability and willingness for data driven decision making and strategy & execution Experience with omnichannel marketing and implementation of customer journeys Able to translate strong analytical skills into a targeted strategy Excellent project management skills Passionate, curious, creative and well-organized team player Independent way of working, strong business acumen and open-minded Highly energetic, self-reliant, able to successfully drive performance and deliver results Fluency in English and German, both oral and written communications Very good knowledge of the current MS Office applications Strong identification with the company's values
About the Role/Company
- Strong identification with the company's values
Key Responsibilities
- Develop strategic brand planning for a product in lung cancer / Oncology
- Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
- Support bottom-up budget planning and manage marketing budget
- Track brand performance
- Optimize customer experience and build customer journeys in cross-functional collaboration
- Drive customer engagement by considering both face-to-face and remote/digital channels
- Work closely with Customer Experience Managers and Omnichannel Managers to optimize content placement
- Create content according to strategy and based on the customer journey plan
- Generate insights from market data/intelligence with strong external focus and incorporate findings into strategy, implementation, and daily work
- Regularly seek feedback, inspire and train the sales force to enable maximization of the brand potential
- Collaborate closely with the cross-functional brand team, vendors, external stakeholders, and thought leaders
Required Qualifications
- Natural science and/or Business Administration degree
- Experience in pharmaceutical marketing and sales
- Fluency in English and German, both oral and written communications
Preferred Qualifications
- Experience in Oncology or Specialty care
- Experience with performance marketing
- Experience with omnichannel marketing and implementation of customer journeys
Skills Required
- Capability and willingness for data-driven decision making and strategy & execution
- Able to translate strong analytical skills into a targeted strategy
- Excellent project management skills
- Passionate, curious, creative and well-organized team player
- Independent way of working, strong business acumen and open-minded
- Highly energetic, self-reliant, able to successfully drive performance and deliver results
- Very good knowledge of the current MS Office applications
Locations
- Munich, Germany
Salary
Estimated Salary Rangemedium confidence
100,000 - 150,000 EUR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Capability and willingness for data-driven decision making and strategy & executionintermediate
- Able to translate strong analytical skills into a targeted strategyintermediate
- Excellent project management skillsintermediate
- Passionate, curious, creative and well-organized team playerintermediate
- Independent way of working, strong business acumen and open-mindedintermediate
- Highly energetic, self-reliant, able to successfully drive performance and deliver resultsintermediate
- Very good knowledge of the current MS Office applicationsintermediate
Required Qualifications
- Natural science and/or Business Administration degree (experience)
- Experience in pharmaceutical marketing and sales (experience)
- Fluency in English and German, both oral and written communications (experience)
Preferred Qualifications
- Experience in Oncology or Specialty care (experience)
- Experience with performance marketing (experience)
- Experience with omnichannel marketing and implementation of customer journeys (experience)
Responsibilities
- Develop strategic brand planning for a product in lung cancer / Oncology
- Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
- Support bottom-up budget planning and manage marketing budget
- Track brand performance
- Optimize customer experience and build customer journeys in cross-functional collaboration
- Drive customer engagement by considering both face-to-face and remote/digital channels
- Work closely with Customer Experience Managers and Omnichannel Managers to optimize content placement
- Create content according to strategy and based on the customer journey plan
- Generate insights from market data/intelligence with strong external focus and incorporate findings into strategy, implementation, and daily work
- Regularly seek feedback, inspire and train the sales force to enable maximization of the brand potential
- Collaborate closely with the cross-functional brand team, vendors, external stakeholders, and thought leaders
Tags & Categories
Answer 10 quick questions to check your fit for Senior Brand Manager, Oncology (m/f/d) @ Bristol-Myers Squibb.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs