About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with iconic brands like Pepsi, Gatorade, Sabritas, Gamesa, Quaker, and Sonrics consumed over a billion times daily across more than 200 countries. In Mexico, these brands have been staples in homes for over 116 years. PepsiCo fosters a culture of curiosity, innovation, and inclusivity, where every employee—from leadership to front lines—can dare for better and make a positive global impact. As an equal opportunity employer, PepsiCo values diversity and welcomes all backgrounds to drive workforce innovation.

Role Overview

The Campaign Coordinator role at PepsiCo in Miguel Hidalgo, Mexico City, is a pivotal position within the Direct Marketing team. This full-time opportunity involves acting as an internal project manager to ensure Customer Relationship Management (CRM) and loyalty campaigns are delivered on time, fully prepared, and aligned with strategic objectives. You will orchestrate timelines, deliverables, and approvals across multiple workstreams, including brand, legal, content, analytics, and activation teams. While you won't handle technical execution, your expertise in CRM workflows and platforms like Salesforce Marketing Cloud will be essential to bring campaigns to life effectively.

Key Responsibilities

• Own the end-to-end campaign intake process and operational calendar for assigned brands or markets.
• Coordinate workflows across creative, content, legal, analytics, and activation teams to ensure seamless campaign execution.
• Track progress, manage delivery milestones, and proactively escalate potential blockers.
• Ensure accurate and timely handoffs to the platform activation team.
• Review and validate campaign briefs for completeness and alignment with CRM strategy and channel logic.
• Adjust campaign setup or journey parameters to maintain feasibility while adhering to strategic goals.
• Maintain clear documentation of requirements, approvals, and stakeholder feedback.
• Support process improvement by documenting learnings and recommending optimizations to coordination workflows.

Qualifications & Requirements

To succeed as a Campaign Coordinator at PepsiCo, candidates should bring 3+ years of experience in CRM campaign management, project coordination, or digital marketing operations. Proven ability to handle high-volume campaigns with complex approval processes is crucial. Hands-on familiarity with platforms like Salesforce Marketing Cloud, customer data platforms, or similar tools is required. Exceptional attention to detail, strong organizational skills, and the capacity to meet tight deadlines while coordinating multiple stakeholders are non-negotiable. Excellent written communication, a collaborative approach, and knowledge of CRM strategies—including calendar planning, loyalty programs, and audience-based design—are highly valued. A process-driven mindset with experience in enterprise workflow tools and continuous improvement will set you apart. PepsiCo encourages applications even if you don't meet 100% of the requirements.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your professional and personal life. Enjoy opportunities to learn and develop daily through diverse programs, internal digital self-learning platforms, leadership skill development, and specialized role-based training with internal and external providers. Celebrate successes with recognition programs for seniority, behavior, leadership, and life milestones. Financial wellness programs help you achieve life-stage goals, while a flexibility program balances work and personal life. Family benefits include the Wellness Line, thousands of agreements and discounts, scholarship programs for children, and aid plans for key life moments. These perks underscore PepsiCo's commitment to your holistic well-being.

Career Growth

At PepsiCo, career advancement is a reality fueled by robust development resources. From self-paced digital learning to structured leadership programs, you'll have the tools to grow. Internal mobility opportunities across global markets and brands allow ambitious professionals to progress. The Campaign Coordinator role serves as a launchpad for broader marketing operations, CRM strategy, or leadership positions, with many employees advancing through demonstrated impact and continuous learning.

Why Join Us

Joining PepsiCo as a Campaign Coordinator means becoming part of a dynamic team shaping the future of CRM and loyalty marketing in Mexico. Work with world-class brands, collaborate cross-functionally, and contribute to campaigns that engage millions. In Miguel Hidalgo, Mexico City, you'll thrive in an inclusive environment that values your unique perspective, offers work-life flexibility, and rewards innovation. Dare for better with PepsiCo and influence positive change on a global scale.

Role FAQs

Q: What platforms will I work with?
A: Primarily Salesforce Marketing Cloud for campaign coordination, without direct technical execution.

Q: Is prior CRM experience mandatory?
A: Yes, 3+ years in CRM campaign management or similar is required.

Q: What is the work environment like?
A: Collaborative, fast-paced, with flexibility to adapt to your lifestyle and cross-functional teamwork.

Q: Are there relocation benefits?
A: PepsiCo provides comprehensive support; check specifics during application.

Q: How does PepsiCo support diversity?
A: As an equal opportunity employer, we do not discriminate and actively value diversity for innovation.