B2B Content Marketing Specialist (12 Month Contract)

Location: Team Marketing

Team: Country Austin / United States

About the Role

Join the team redefining how the world experiences design. Hello from Canva! We're looking for a B2B Content Marketing Specialist (12 Month Contract) to join our innovative Marketing team in Austin, United States, on a hybrid schedule. At Canva, our design-focused culture thrives on collaboration, creativity, and bold ideas that empower businesses worldwide to unlock their visual storytelling potential. You'll partner with Product Marketing, Growth Strategists, Partner Marketing, and Creative teams to craft compelling content that drives enterprise awareness, consideration, and conversion, showcasing how Canva transforms workflows with effortless design tools. In this dynamic role, you'll dive into the buyer journey, scripting engaging webinars, developing co-marketing strategies with partners, and creating thought leadership like whitepapers and guides—repurposed into visual-first assets using Canva itself. Manage content hubs, calendars, and performance metrics to ensure every piece resonates, educates, and converts. From lifecycle emails to event sessions, your work will elevate Canva's brand as the go-to creative platform for enterprises, blending strategic insight with our signature playful, innovative spirit. Our B2B Content Marketing Team is the storytelling engine helping organizations discover Canva's enterprise magic. We're collaborative creators who partner cross-functionally with Growth, Product, Customer Success, and global teams to deliver authentic, impact-driven content. If you have 3-5 years in B2B tech/SaaS content marketing, strong copywriting, Canva proficiency, and a data-driven yet creative mindset, you'll thrive in our fun, high-growth environment. Help businesses worldwide harness design for innovation—apply now and be part of the Canva journey!

Key Responsibilities

• Partner with B2B Marketing group to identify and execute content initiatives driving awareness, consideration, and conversion
• Collaborate with customer-facing teams to translate buyer journey insights into full-funnel educational content
• Script engaging webinars showcasing Canva's enterprise value with internal and external experts
• Develop co-marketing content strategies with Partner Marketing teams to drive partner pipeline
• Create compelling event content including thought leadership and educational sessions
• Build and manage content resource hubs, libraries, monthly roundups, and content calendars
• Write long-form thought leadership content and repurpose into multi-format assets
• Craft strategic lifecycle emails, nurture campaigns, and conversion-focused content
• Support cross-functional multi-channel campaigns across webinars, web, email, and events
• Track content performance metrics and optimize using data-driven insights
• Create visual-first assets in Canva to support campaigns

Required Qualifications

• 3–5 years of B2B content marketing experience, ideally in tech or SaaS
• Proven track record of creating content that drives enterprise growth from awareness to conversion
• Strong copywriting skills across formats, from concise email copy to in-depth reports
• Experience developing thought leadership and educational, solutions-led content for B2B audiences
• Hands-on experience with visual communication tools like Canva
• Excellent project management and problem-solving skills to juggle multiple content streams

Preferred Qualifications

• Experience scripting webinars and event content for enterprise audiences
• Background in partner marketing and co-marketing content strategies
• Familiarity with data-driven content optimization and performance tracking
• Experience in SaaS or design-focused tech companies

Required Skills

• B2B content strategy and execution
• Copywriting for diverse formats (emails, reports, webinars)
• Thought leadership content creation
• Webinar scripting and event content development
• Partner and co-marketing collaboration
• Content performance analytics and optimization
• Project management and cross-functional coordination
• Visual design in Canva
• Data-driven decision making
• Buyer journey mapping
• Nurture campaign development
• Customer insight synthesis
• Multi-channel campaign support
• Creative storytelling
• Problem-solving under deadlines
• Collaborative team player

Benefits

• Hybrid work model with flexibility to balance office collaboration and remote productivity
• Competitive salary and 12-month contract with potential for extension
• Comprehensive health, dental, and vision insurance
• Generous paid time off and wellness programs
• Professional development stipend for courses and conferences
• Canva Pro subscription and design tool access for personal use
• Team social events, volunteer opportunities, and cultural celebrations
• Stock options or equity for long-term impact
• Parental leave and family-friendly policies

Canva is an equal opportunity employer.