B2B Field Marketing Manager (East/Central US)

Location: Team Marketing

Team: Country New York / United States

About the Role

Join the team redefining how the world experiences design. At Canva, we're empowering organizations to create, communicate, and grow through visual storytelling. As our second US-based B2B Field Marketing Manager for the East/Central regions, you'll play a pivotal role in scaling Canva's North American presence. Reporting to the Field Marketing Lead in San Francisco, you'll design and execute high-impact programs—from intimate executive experiences to regional campaigns—that drive demand, deepen relationships, and fuel revenue growth. This hybrid role, based in New York, offers the perfect blend of strategic planning and hands-on execution in our collaborative, design-forward culture. You'll partner closely with Sales to localize go-to-market strategies, activate priority enterprise accounts, and bring Canva's brand to life through innovative in-person and virtual events. Expect to manage logistics, budgets, and vendors with operational excellence while experimenting with fresh tactics to connect with audiences. Collaborating with Brand, Content, and Product Marketing teams, you'll ensure every activation amplifies Canva's mission as the ultimate visual communication platform. With a test-and-learn mindset, you'll iterate quickly based on data, directly influencing pipeline and positioning Canva as a strategic partner for modern work. We're seeking a strategic field marketer who thrives in fast-paced environments, blending creativity, curiosity, and rigor. If you love turning business goals into memorable customer moments and have experience scaling B2B programs at high-growth SaaS companies, this is your chance to shape Canva's US expansion. Join our Global B2B Marketing team, where conversations become connections and connections drive growth—while enjoying equity, wellness benefits, flexible leave, and the magic of Canva's innovative culture.

Key Responsibilities

• Partner closely with Sales to execute campaigns and customer moments across East and Central US regions
• Design and deliver in-person and virtual experiences that advance target accounts through the sales funnel
• Develop tailored regional marketing strategies aligned with Canva’s global B2B goals
• Manage event logistics, vendors, budgets, and operations with precision and on-brand excellence
• Collaborate with Brand, Content, and Product Marketing to ensure cohesive messaging and amplification
• Experiment with innovative formats and tactics to engage enterprise audiences meaningfully
• Apply a data-driven test-and-learn approach, iterating programs based on performance metrics
• Localize go-to-market motions for priority accounts to drive demand and deepen relationships
• Measure and report on program ROI, pipeline influence, and brand perception impact
• Build relationships with regional partners and influencers to expand Canva’s presence
• Support enterprise-scale events and activations that position Canva as a strategic visual partner

Required Qualifications

• 3+ years of experience in B2B field or event marketing, preferably at a high-growth SaaS or tech company
• Proven track record of influencing pipeline generation through localized marketing programs
• Strong project management skills with experience managing budgets, vendors, and cross-functional teams
• Excellent communication and storytelling abilities to craft compelling narratives
• Demonstrated ability to execute both in-person and virtual experiences that drive funnel progression
• Experience collaborating closely with Sales teams to localize go-to-market strategies
• Bias for action with a test-and-learn mindset, iterating based on data and feedback
• Familiarity with marketing tools and CRM systems (e.g., Salesforce, Marketo)

Preferred Qualifications

• Knowledge of the East and Central US enterprise landscape
• Experience designing executive-level experiences and regional campaigns
• Background in visual communications, design tools, or creative SaaS marketing
• Proven success scaling field marketing programs in North America
• Experience with enterprise account-based marketing (ABM) strategies
• Comfort managing complex logistics for high-impact events

Required Skills

• B2B field marketing strategy
• Event planning and execution
• Pipeline generation and influence
• Cross-functional collaboration
• Project management excellence
• Budget and vendor management
• Data analysis and ROI measurement
• Storytelling and communication
• Test-and-learn experimentation
• Sales enablement partnership
• Regional market localization
• CRM and marketing automation tools
• Creative problem-solving
• Customer experience focus
• Operational rigor
• Innovation and bias for action

Benefits

• Equity packages to share in Canva's success
• Comprehensive health benefits plans supporting wellbeing
• 401(k) retirement plan with generous company contribution
• Inclusive parental leave policy for all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options to recharge and support personal needs
• Hybrid work model with remote flexibility from New York
• Access to Canva's creative tools and design resources
• Opportunities for professional growth in a collaborative, innovative culture

Canva is an equal opportunity employer.