B2B Growth Marketing Strategist - AU (12-month contract)

Location: Team Marketing

Team: Country Sydney / Australia

About the Role

Join the team at Canva redefining how the world experiences design. Hey, g'day! We're seeking a B2B Growth Marketing Strategist for a 12-month full-time contract in Sydney, Australia, with hybrid flexibility. In this high-impact role, you'll scale Canva Enterprise across key industry verticals by owning go-to-market strategies that drive acquisition, expansion, and pipeline growth. Working cross-functionally with Marketing, Sales, Product, and more, you'll turn insights into action, run experiments, and build scalable flywheels in our collaborative, design-focused culture where innovation thrives amid ambiguity. You'll lead strategy development and tactical execution, translating bold ideas into briefs that activate across performance, lifecycle, web, events, and content channels. Design growth experiments, optimize workflows for speed, and define success metrics with data dashboards—ensuring every decision fuels real business results. Codify your wins into playbooks that empower Canva's global scaling, all while sweating the details in a fast-paced environment that celebrates creativity and persistence. Our B2B growth marketing team is passionate about making Canva the go-to workplace design tool worldwide. We launch experiments across GTM motions, embed data-driven hypotheses, and drive clear value through all channels. If you bring B2B SaaS growth experience, analytical sharpness, and a collaborative spirit, you'll thrive here—helping organizations unlock their potential with Canva's intuitive, innovative platform. Even if your background isn't a perfect match, we celebrate diverse skills and want to hear from you!

Key Responsibilities

• Lead development, prioritisation, and execution of go-to-market strategies to scale Canva Enterprise in key verticals
• Partner closely with B2B Verticals lead, Product Marketing, Sales, Content, and Product teams
• Translate growth strategies into clear briefs and activate tactics across performance marketing, lifecycle, web, events, and other channels
• Design and run growth experiments to identify scalable flywheels for acquisition, expansion, and adoption
• Set up creative cadences, workflows, and resourcing for operational excellence and speed
• Define success metrics and collaborate with Data and Marketing Ops to build/iterate dashboards
• Turn insights into actionable iterations and ensure data guides decisions
• Codify learnings into repeatable playbooks for scaling vertical marketing across industries
• Align cross-functional teams around strategy in a fast-paced, ambiguous environment
• Drive measurable business impact through acquisition, expansion, and pipeline growth

Required Qualifications

• Experience in growth strategy or growth marketing roles, ideally within a B2B SaaS environment
• Proven track record of owning go-to-market strategies for specific customer segments, ICPs, or verticals with measurable impact
• Strong understanding of marketing levers and channels including performance, lifecycle, web, content, and events
• Analytical mindset with experience diving into data, interpreting trends, and understanding statistical significance
• Ability to collaborate with diverse stakeholders including senior leaders through strategic communication
• Experience in systems thinking, ownership, persistence in ambiguity, and attention to detail
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Preferred Qualifications

• Experience scaling enterprise products in key industry verticals
• Background in designing and running growth experiments and building scalable flywheels
• Familiarity with dashboard development and marketing operations
• Previous work in playbook development for repeatable marketing frameworks
• Experience in creative cadences and cross-functional workflow optimization
• Knowledge of Canva's product ecosystem or visual design tools

Required Skills

• Growth strategy development
• Go-to-market execution
• B2B SaaS marketing
• Vertical marketing specialization
• Performance marketing
• Lifecycle marketing
• Data analysis and insights
• Statistical significance evaluation
• Experiment design and optimization
• Cross-functional collaboration
• Stakeholder influence
• Systems thinking
• Ambiguity navigation
• Dashboard building
• Playbook creation
• Workflow optimization
• Strategic communication
• Attention to detail

Benefits

• Work with ultimate flexibility in a hybrid model from Sydney, Australia
• Join a collaborative, innovative team redefining how the world experiences design
• Engage in Canva's fun, fast-paced culture with global impact
• Access to world-class tools and resources in a design-forward company
• Opportunity to work on high-impact projects scaling Canva Enterprise
• Virtual contractor-accreditation process with reasonable adjustments available
• Be part of a mission-driven team helping organizations grow with Canva
• Exposure to cross-functional collaboration with Marketing, Sales, and Product

Canva is an equal opportunity employer.