Brand Media Lead, EMEA

Location: Team Marketing

Team: Country London / United Kingdom

About the Role

Join the team redefining how the world experiences design! At Canva, our Brand Media team within the Global Brand & Product Marketing Center of Excellence has the mission to build the most loved brand in the world through world-class creative activations and campaigns. We're seeking a Brand Media Lead, EMEA to drive awareness, consideration, and high-value customer attraction across UK, France, Italy, and Spain. Reporting to the Global Head of Brand Media, you'll oversee all brand media efforts, manage local agency teams, and collaborate with EMEA Marketing, Creative, Performance Marketing, Data & Analytics, and more in our fast-paced, innovative environment based at our buzzing London campus in Shoreditch. In this role, you'll thrive by shaping user-centric media strategies that amplify Canva's design magic, optimizing for efficiency, local relevance, and bold creativity. Lead campaigns end-to-end—from communication planning and media mix development to execution, measurement, and optimization—while fostering collaboration across boundaries. Passion for diverse consumer segments, emerging channels, and provocative media innovations is key to ensuring Canva stands out as the ultimate creative powerhouse. Our collaborative culture celebrates diverse skills, bold ideas, and fun moments amid big goals. With equity, inclusive leave, Vibe & Thrive allowances, flexible options, and delightful perks like chef-prepared meals, we're set up for success together. If you have proven media leadership in consumer tech, deep channel expertise, and a drive to build beloved brands, join us to make design accessible and magical for EMEA!

Key Responsibilities

• Collaborate with Global Head of Brand Media to manage the media agency of record for EMEA markets
• Develop and execute cohesive media strategies across UK, France, Italy, and Spain, optimizing for efficiency, creative execution, local relevance, and campaign objectives
• Lead campaigns from communication strategy development through execution, reporting, and optimization
• Manage media mix, planning, buying, performance measurement, budget allocation, online tracking, and evaluation
• Foster cross-functional collaboration with EMEA Marketing, Creative, Performance Marketing, Finance, Data & Analytics, and Comms & PR teams
• Drive timely communication of campaign execution and performance insights to stakeholders
• Stay ahead of emerging media trends and channels, identifying innovation opportunities to position Canva as a provocative design leader
• Ensure media strategies amplify Canva's world-class creative activations and build the most loved brand globally
• Analyze consumer media behaviors by market to inform user-centric, design-inspired campaigns
• Oversee local media agency teams to deliver high-impact, scalable brand media efforts

Required Qualifications

• Proven experience at interactive, advertising or marketing agencies and/or managing media buying for a consumer internet brand in design, entertainment, technology, or lifestyle sectors
• In-depth knowledge of all media channels with a proven track record in offline, social, and digital media efficacy
• Experience leading media programs across Europe, including evaluating strategic media partners
• Deep understanding of market trends, consumer segments, and brand measurement metrics/analytics
• Ability to lead plan development from strategy to execution with minimal oversight, balancing holistic thinking and detailed execution
• Experience managing media agency teams and budgets across multiple markets

Preferred Qualifications

• Fluency in UK, France, Italy, and Spain media landscapes and consumer behaviors
• Background in design or creative tech brands with a passion for visual storytelling
• Proven success driving brand awareness and high-value customer acquisition through innovative media strategies

Required Skills

• Media strategy and planning expertise
• Agency management and partner evaluation
• Cross-functional collaboration and influence
• Campaign leadership from brief to optimization
• Budget management and media buying
• Performance analytics and brand metrics
• Offline, digital, and social media channel knowledge
• Consumer segment and media behavior analysis
• Market trend forecasting and innovation
• Communication planning and stakeholder reporting
• Local market adaptation (UK, France, Italy, Spain)
• Creative thinking for provocative executions
• Holistic strategic thinking with attention to detail
• Relationship-building across global teams
• Data-driven optimization and ROI evaluation

Benefits

• Equity packages to share in Canva's success as we redefine design for everyone
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connections, office setup, and personal growth
• Flexible leave options to recharge, pursue passions, and be a force for good
• Vibrant London campus in Shoreditch with home-cooked meals, event spaces, and collaborative workspaces
• Global team culture fostering innovation, creativity, and moments of magic
• Delightful perks including chef-prepared food and a welcoming Vibe team experience
• Career growth in a fast-scaling, design-forward company

Canva is an equal opportunity employer.