Business Development Representative - Public Sector

Location: Team Sales & Success

Team: Country Sydney / Australia

About the Role

Join the team redefining how the world experiences design. At Canva, our mission is to empower everyone in the world to design anything and publish anywhere. As a Business Development Representative - Public Sector in our Sydney-based Sales & Success team, you'll play a pivotal role in bringing Canva's intuitive design platform to government agencies, public institutions, and educational bodies across Australia. In this hybrid role, you'll proactively build pipeline through targeted outreach, qualify high-value opportunities, and collaborate cross-functionally to drive adoption of Canva's visual communication tools in mission-critical public sector environments. You'll partner closely with sales leaders to identify strategic opportunities, leveraging tools like Salesforce, Salesloft, and LinkedIn Sales Navigator to execute multi-channel campaigns tailored to public sector buyers. Become a Canva product expert, mastering how our platform streamlines government reporting, citizen engagement materials, policy visuals, and educational resources. Stay ahead of public sector trends, competitors, and procurement processes while hitting ambitious metrics for pipeline generation and revenue impact. Your efforts will directly contribute to Canva's growth in this high-potential vertical, helping public organizations communicate more effectively and efficiently. Thriving in Canva's collaborative, innovative culture means embracing change as we scale globally. You'll work in a team-first environment where design thinking meets sales hustle, supported by our Sydney flagship campus and flexible hybrid options. With equity packages, inclusive parental leave, Vibe & Thrive allowances, and endless opportunities for growth, Canva sets you up for success in and beyond work. If you're organized, resilient, and passionate about visual storytelling in the public good, join us to help redefine design for government and beyond.

Key Responsibilities

• Collaborate with Sales & Success team to identify strategic pipeline opportunities in the public sector
• Drive demand generation through proactive cold outreach, social selling, and qualification meetings
• Build and maintain a robust sales pipeline targeting government agencies and public institutions
• Become a Canva product expert, mastering our design platform and public sector use cases
• Monitor accounts, territories, competitors, and industry trends to inform sales strategies
• Work cross-functionally with marketing, product, and customer success to align go-to-market efforts
• Utilize Salesforce, Salesloft, LinkedIn Sales Navigator, Gong, and other tools for pipeline hygiene
• Execute sharp account planning, objection handling, and multi-channel outreach campaigns
• Hit key performance metrics including weekly activities, monthly pipeline goals, and quarterly targets
• Contribute to team success in a collaborative, design-forward culture focused on customer impact

Required Qualifications

• Strong track record of generating pipeline and driving revenue growth in BDR or similar sales development roles
• Experience in public sector sales or account management, understanding government procurement processes
• Proficiency with Salesforce and sales outreach tools like Salesloft, LinkedIn Sales Navigator, and Gong
• Demonstrated success in cold outreach across phone, email, social selling, and direct mail channels
• Proven ability to hit weekly, monthly, and quarterly performance metrics
• Comfortable working in a fast-paced, scaling environment with evolving priorities
• Excellent organizational skills and ability to manage personal workflow independently
• Relevant experience in SaaS or design-focused technology sales

Preferred Qualifications

• Public sector sales experience in Australia or with government agencies
• Familiarity with tools like Pocus, ZoomInfo, or similar pipeline management platforms
• Background in creative tools, design software, or visual communication platforms
• Experience collaborating cross-functionally with marketing, product, and customer success teams
• Knowledge of Australian public sector trends, competitors, and market dynamics

Required Skills

• Pipeline generation and revenue growth expertise
• Multi-channel outreach proficiency (phone, email, social, direct mail)
• Account planning and objection handling mastery
• Salesforce CRM administration and reporting
• Salesloft, Gong, and LinkedIn Sales Navigator usage
• Public sector sales acumen and government procurement knowledge
• Cross-functional collaboration and team-first mindset
• Goal-driven organization and workflow management
• Product expertise in SaaS/design tools
• Market trend analysis and competitive intelligence
• High-energy communication and relationship building
• Adaptability in fast-scaling, innovative environments
• Data-driven decision making with sales metrics
• Creative problem-solving in design-focused sales contexts

Benefits

• Equity packages to share in Canva's growth and success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options to recharge and support personal needs
• Hybrid work model with choice in Sydney flagship campus or other Australian locations
• Rich learning and development opportunities in a design-centric culture
• Team events and moments of magic fostering connectivity and fun
• Health and wellness programs empowering Canvanauts' success inside and outside work

Canva is an equal opportunity employer.