Content Marketing Manager, B2B (12 Month Contract)

Location: Team Marketing

Team: Country San Francisco / United States

About the Role

Join the team redefining how the world experiences design. Hello from Canva! We're thrilled you're exploring this Content Marketing Manager, B2B role on a 12-month contract in our San Francisco hub. As a design-powered visual communication platform, Canva empowers millions—including enterprise teams—to create without limits. In this hybrid role within our innovative Marketing team, you'll craft compelling B2B content that showcases how Canva transforms business creativity, productivity, and collaboration. Partnering across Product Marketing, Growth, Partners, and Creative, you'll build full-funnel stories that drive awareness to conversion, all while embracing our fun, fast-paced culture. You'll dive into scripting webinars that illuminate Canva's enterprise value, co-creating partner campaigns and thought leadership that position us as the creative platform of choice, and developing event content that inspires leaders. From long-form reports and solution guides to lifecycle emails and visual assets designed in Canva itself, your work will educate, engage, and convert. Manage content hubs, track performance with data insights, and iterate scalably—ensuring every piece resonates with business challenges and sparks innovation in collaborative environments. Our B2B Content Marketing team is the storytelling engine helping organizations unlock visual superpowers. We're collaborative Canvanauts who blend strategy, creativity, and customer empathy to create authentic impact. With 3-5 years in B2B tech/SaaS content, strong copywriting, Canva proficiency, and a data-driven mindset, you'll thrive in our hybrid SF setup. Expect moments of magic, professional growth, and the chance to shape how businesses worldwide embrace design—join us in making creativity accessible for every team!

Key Responsibilities

• Partner with B2B Marketing group to identify and execute content initiatives driving awareness, consideration, and conversion
• Collaborate with customer-facing teams to translate buyer journey insights into full-funnel educational content
• Script engaging webinars showcasing Canva's enterprise value with internal and external experts
• Develop co-marketing content strategies with Partner Marketing to drive pipeline through joint campaigns and thought leadership
• Create compelling event content including thought leadership sessions and product demos
• Build and manage content resource hubs, libraries, monthly roundups, and content calendars
• Write long-form thought leadership (reports, whitepapers) and repurpose into multi-format assets
• Craft lifecycle emails, nurture campaigns, and always-on content for buyer journey progression
• Support multi-channel campaigns across webinars, web, email, paid social, and events
• Track content performance metrics and use data insights for continuous optimization
• Create visual-first assets in Canva to support campaigns and content

Required Qualifications

• 3–5 years of B2B content marketing experience, ideally in tech or SaaS
• Proven track record of creating content that drives enterprise growth from awareness to conversion
• Strong copywriting skills across formats, from concise email copy to in-depth reports
• Experience developing thought leadership and educational, solutions-led content for B2B audiences
• Hands-on experience with visual communication tools like Canva
• Excellent project management and problem-solving skills to juggle multiple content streams
• Data-driven approach to content creation and optimization

Preferred Qualifications

• Experience scripting webinars and event content for enterprise audiences
• Background in partner co-marketing strategies and campaigns
• Familiarity with full-funnel content strategies in B2B SaaS environments
• Previous work in design or creative tech industries
• Ability to create visual-first assets and repurpose content across channels

Required Skills

• B2B content strategy and execution
• Copywriting for diverse formats (emails, reports, webinars)
• Thought leadership content creation
• Webinar scripting and production
• Partner co-marketing campaign development
• Content performance analytics and optimization
• Project management across multiple stakeholders
• Visual design in Canva or similar tools
• Full-funnel buyer journey mapping
• Cross-functional collaboration
• Data-driven decision making
• Event content and session planning
• Content repurposing for multi-channel use
• Customer insight synthesis
• Creative problem-solving
• Strategic content planning and calendaring

Benefits

• Flexible hybrid work model empowering you to balance office collaboration in San Francisco with remote productivity
• Competitive compensation package for a 12-month contract with potential for extension
• Unlimited PTO to recharge and maintain work-life balance
• Comprehensive health, dental, and vision insurance coverage
• Professional development stipend for courses, conferences, and creative tools
• Canva Pro subscription and access to cutting-edge design resources
• Team social events, wellness programs, and moments of magic in our collaborative culture
• Stock options or equity opportunities (for eligible roles/extensions)
• Parental leave and family-friendly policies supporting your personal milestones

Canva is an equal opportunity employer.