Creative Lead, Content - Korea

Location: Team Content

Team: Country Seoul / Korea

About the Role

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte, 안녕하세요! At Canva, we're building the most valuable content library in the world, and we're seeking a Creative Lead, Content - Korea to shape our offerings for the Korean market. Based onsite in Seoul, you'll drive creative excellence that blends local cultural resonance with Canva's global innovative spirit, fueling active user growth through templates, elements, and campaigns that inspire creators everywhere. In this role, you'll develop a compelling creative vision for Korea's content library, translating regional strategies into actionable plans while overseeing end-to-end creation and curation. You'll leverage data and local insights to innovate, audit performance, and fill content gaps, ensuring every asset upholds Canva's high standards of visual craft and brand alignment. Collaborating closely with Marketing, SEO, Country Managers, and global Design Ops, you'll manage freelancers, set ambitious goals, and communicate impact to leadership—all while embracing experimentation in our fast-paced, collaborative culture. You'll bring deep Korean market expertise, exceptional design craft, and strategic thinking to advocate for diverse perspectives and maintain our competitive edge. If you thrive in dynamic environments, love storytelling through design, and are passionate about making design accessible, join our Content team to empower Korean creators with world-class, locally relevant tools. Canva is an equal opportunity employer committed to DEI, and we can't wait to see your portfolio transform our library.

Key Responsibilities

• Develop a compelling creative vision for Canva’s content library in Korea, shaping templates, elements, and design assets that resonate locally while aligning with global strategy
• Translate country and regional strategies into actionable content plans and locally relevant campaigns
• Oversee end-to-end content creation, including design kits, campaign documents, creator briefs, and in-house assets
• Curate and editorially frame content for marketing, in-product showcases, and seasonal moments to elevate local relevance
• Leverage data, trends, and local insights to shape creative direction and inform design decisions
• Continuously audit templates and elements to identify improvements and new content opportunities
• Build deep knowledge of local culture and perform market-level content gap analysis
• Set ambitious content goals, monitor project execution, and manage risks for timely outcomes
• Collaborate with local SEO, Marketing, Country Managers, and Design Ops to align priorities
• Oversee local freelance designers, from recruitment to output review and development
• Monitor competitor activity and regional trends to maintain strategic edge
• Communicate initiatives and results to senior leadership for stakeholder visibility

Required Qualifications

• Proven experience in creative leadership roles with international, regional, or market-level scope
• Exceptional visual design craft demonstrated through a strong portfolio of culturally resonant content and campaigns
• Strong strategic thinking ability to translate country goals into actionable creative and content plans
• Excellent communication and storytelling skills with professional proficiency in English for global team collaboration
• Demonstrated strength in stakeholder management and cross-functional collaboration across Marketing, SEO, Growth, and Product teams
• Ability to analyze performance data and apply insights to refine content direction and drive impact
• Experience managing freelancers or creators, ensuring quality, alignment, and cultural relevance

Preferred Qualifications

• Deep knowledge of Korean culture, consumer behavior, and local design trends
• Experience in content strategy for digital platforms or design tools
• Background in fast-paced tech or creative agency environments
• Familiarity with DEI principles in content creation
• Project management certification or equivalent experience in multi-workstream campaigns

Required Skills

• Creative direction and visual design expertise
• Content strategy development
• Cultural and market research analysis
• Data-driven decision making
• Stakeholder collaboration and negotiation
• Freelancer and creator management
• Project and campaign management
• Performance auditing and retrospectives
• Trend monitoring and competitive analysis
• Portfolio showcasing culturally resonant work
• English proficiency for global communication
• Korean market expertise
• Brand guideline adherence
• DEI advocacy in content
• Experimentation and innovation mindset
• Problem-solving in fast-paced environments

Benefits

• Flexible work options with a focus on onsite collaboration in Seoul
• Competitive salary and equity package reflecting Canva's growth
• Comprehensive health insurance and wellness programs
• Generous parental leave and family support benefits
• Learning stipend for professional development and courses
• Free Canva Pro subscription and design tool access
• Team offsites, social events, and collaborative workshops
• Unlimited snacks, drinks, and ergonomic office setup in Seoul
• Mental health support and employee assistance programs

Canva is an equal opportunity employer.