Creative Lead, Thailand

Location: Team Content

Team: Country Bangkok / Thailand

About the Role

Join Canva’s mission to empower everyone in Thailand to design. As Creative Lead, Thailand, you’ll shape the creative heartbeat of Canva’s growth in one of Southeast Asia’s most vibrant creative markets. Partnering with the Country Manager and cross-functional teams, you’ll bridge Canva’s global vision with hyperlocal execution—crafting templates, elements, campaigns, and creator content that feel authentically Thai while driving user engagement and revenue growth. This is your chance to lead localization for a design revolution, building Canva into Thailand’s most beloved creative platform. You’ll set a bold creative vision rooted in cultural insights, lead end-to-end production of market-specific content, and champion innovation through trend experimentation and data-driven decisions. From briefing local creators to analyzing campaign performance, you’ll ensure every asset reflects Canva’s design excellence and Thai identity. Collaborate with Marketing, SEO, and Community teams to amplify reach, while nurturing Thailand’s creator ecosystem to fuel organic growth. Canva’s Thailand team is entrepreneurial and cross-functional, united by our goal to accelerate the nation’s creative economy. Based in Bangkok with hybrid flexibility, you’ll thrive in our collaborative culture that celebrates bold ideas, cultural authenticity, and hands-on creativity. With 8+ years of leadership experience and a portfolio that speaks volumes, you’ll leave a lasting mark on millions of Thai creators and position Canva as a cultural icon.

Key Responsibilities

• Set the creative vision for Thailand, grounded in cultural insights and aligned with Canva’s global brand strategy
• Translate regional priorities into hyperlocal content plans, templates, design kits, and marketing campaigns
• Lead end-to-end content development ensuring cultural authenticity, design excellence, and business impact
• Drive creative innovation through experimentation with formats, storytelling, and emerging design trends
• Use data, content audits, and performance metrics to inform and optimize creative decisions
• Partner with Country Manager, Marketing, SEO, and Community teams to align strategies and amplify reach
• Direct local freelancers and creator communities with clear briefs and actionable feedback
• Monitor competitive landscape and creative trends to identify opportunities for differentiation
• Champion inclusive, culturally resonant content that celebrates Thai identity and Canva values
• Report on campaign outcomes and share learnings with leadership and cross-functional teams

Required Qualifications

• 8+ years of experience as a creative leader in design, marketing, or content creation
• Bachelor’s degree in Design, Marketing, Communications, or a related field
• Proven experience leading creative teams or initiatives with a focus on international, regional, or local markets
• Strong portfolio demonstrating high-quality, culturally relevant creative work including layouts, social media, and branding
• Experience partnering cross-functionally with teams such as Marketing, SEO, Growth, and Product
• Demonstrated ability to manage freelancers, creators, and external partners with a focus on quality and brand alignment
• Fluency in Thai and English, with deep cultural understanding of the Thai market

Preferred Qualifications

• Experience in the Thai creative economy or localization for Southeast Asian markets
• Background in tech or SaaS companies with a focus on user-generated content platforms
• Proven track record of using data and performance insights to drive creative decisions
• Experience leading content strategies that drive user engagement and revenue growth
• Familiarity with Canva’s design platform and template/element ecosystems

Required Skills

• Exceptional visual design and storytelling abilities
• Cultural fluency and sensitivity for Thai market localization
• Strategic creative thinking balancing innovation with business goals
• Data-driven decision making using analytics and performance insights
• Cross-functional collaboration and stakeholder management
• Freelancer and creator community management
• Trend forecasting and competitive analysis
• Hands-on design execution (Figma, Adobe Suite, Canva proficiency)
• Content strategy development for templates, elements, and campaigns
• Portfolio showcasing culturally relevant, high-impact creative work
• Adaptability in fast-paced, evolving environments
• Clear verbal and written communication in Thai and English
• Project management for end-to-end content production
• Inclusive design practices celebrating local identity

Benefits

• Hybrid work model with flexibility to work from home, co-working spaces, or Canva’s Bangkok hub
• Competitive salary and equity package in one of the world’s fastest-growing tech companies
• Comprehensive health insurance and wellness benefits tailored for Thailand
• Generous parental leave and family-friendly policies
• Unlimited vacation policy to support work-life balance
• Professional development budget for courses, conferences, and creative tools
• Canva for Work subscription and access to premium design resources
• Regular team offsites, creative workshops, and cultural immersion activities
• Opportunity to shape Thailand’s creative economy and build Canva’s local legacy

Canva is an equal opportunity employer.