Localisation Lead - Germany (12 Month Contract)

Location: Team Marketing

Team: Country Berlin / Germany

About the Role

Join the team redefining how the world experiences design. Hello, hey, g'day, hallo! Thanks for stopping by. At Canva, we're passionate about empowering everyone to design anything and publish anywhere, and as we scale globally, we're seeking a Localisation Lead - Germany (12 Month Contract) to drive hyper-localised experiences for our German users. You'll bring your deep cultural and linguistic expertise to the Marketing team in Berlin, ensuring Canva feels intuitively native and culturally resonant for German creators. Every month, over 100 million users engage with Canva in 100+ languages – your role will champion German users as the voice within our innovative, design-focused culture. In this hybrid role within our International Supergroup, you'll collaborate with local product growth teams, linguists, and global stakeholders to identify localisation opportunities, adapt campaigns, and refine product experiences. From evaluating global messaging for German nuances to developing style guides with the Language Manager, you'll turn cultural insights into delightful, data-driven improvements. Our small, distributed team thrives on creativity and collaboration, working closely with designers, engineers, and marketers to celebrate user diversity through hyperlocal magic. We're looking for someone with a strong German market background in localisation or content design, an analytical mindset, and the agility to excel in our fast-moving environment. Passion for intuitive design experiences is key – even if you don't match every bullet, your unique skills could be a perfect fit for our inclusive culture. Check out lifeatcanva.com to see how we foster innovation and belonging. Apply now and help make Canva the go-to creative platform for Germany!

Key Responsibilities

• Identify and prioritize key opportunities for localisation improvements in German language content and experiences
• Collaborate closely with the German local team on Product Growth initiatives to drive user adoption
• Evaluate and adapt global messaging, marketing campaigns, and product features to resonate authentically with German users
• Provide expert cultural insights and guidance to global product, design, and marketing teams
• Work with linguists, translators, and local partners to ensure clarity, appropriate tone, and cultural nuance across all German-language touchpoints
• Partner with the German Language Manager to develop comprehensive language style guides, tone of voice strategies, and localisation best practices
• Champion the voice of German users internally, advocating for hyper-localised experiences that feel native
• Analyze localisation performance data and user feedback to recommend iterative improvements
• Document processes, insights, and best practices using Atlassian tools for team-wide accessibility
• Support the creation of culturally relevant design assets and content that align with Canva's visual-first brand

Required Qualifications

• Strong understanding of German users and culture, with proven experience tailoring content or products to local audiences
• Background in localisation, content design, product growth, or brand copywriting specifically for the German market
• Analytical mindset with experience evaluating performance metrics and implementing data-driven improvements
• Excellent collaboration and communication skills, with a track record of bridging creative, product, and engineering teams
• Comfortable thriving in ambiguous, fast-moving environments and turning complex ideas into clear, actionable outcomes
• Proficiency with Atlassian tools (Jira, Confluence) and basic web development knowledge
• Native-level German fluency with deep linguistic expertise
• Experience in creating intuitive, culturally relevant user experiences

Preferred Qualifications

• Experience working with design tools or creative software platforms
• Familiarity with Canva's product ecosystem and localisation processes
• Background in marketing or product growth within tech companies targeting DACH region
• Knowledge of German regulatory and cultural nuances in digital products
• Prior work developing language style guides or tone of voice strategies

Required Skills

• Deep German cultural and linguistic expertise
• Localisation and translation best practices
• Content design and copywriting for digital products
• Product growth strategy and user experience optimisation
• Cultural adaptation of global marketing campaigns
• Data analysis for performance evaluation
• Cross-functional collaboration (design, product, engineering)
• Stakeholder management and influence without authority
• Atlassian Suite (Jira, Confluence)
• Basic web development and HTML/CSS knowledge
• Style guide and tone of voice development
• User research and feedback synthesis
• Agile methodologies in fast-paced environments
• Documentation and knowledge sharing
• Creative problem-solving in ambiguous contexts
• Visual design sensibility aligned with Canva's brand

Benefits

• Join a design-obsessed team redefining creativity for 100M+ global users
• Hybrid work model in vibrant Berlin with flexibility for work-life balance
• 12-month contract with potential for extension in Canva's dynamic scaling environment
• Collaborative culture with cross-functional teams across product, design, and engineering
• Unlimited learning budget for professional growth in localisation and design
• Canva Perks including wellness allowance, home office setup, and team socials
• Inclusive environment celebrating diverse backgrounds and pronouns
• Virtual contractor accreditation process with reasonable adjustments available
• Exposure to innovative tools and processes in one of the world's fastest-growing design platforms

Canva is an equal opportunity employer.