Organic Growth Manager - B2B

Location: Team Marketing

Team: Country Sydney / Australia

About the Role

Join the team redefining how the world experiences design. At Canva, our B2B Organic Growth Manager will lead the charge in scaling awareness and inbound growth for our Business and Enterprise plans. Based in our vibrant Sydney headquarters with hybrid flexibility, you'll own the global strategy for Canva's B2B website, driving organic loops across SEO, AEO, content, community, and CRO. Collaborating with creative designers, data wizards, sales partners, and product innovators, you'll experiment boldly to fuel pipeline and position Canva as the ultimate workplace design tool. You'll lead demand capture across the inbound funnel, harnessing AI and cutting-edge tech to supercharge lead conversion while scaling authentic community engagement. Using data as your superpower, you'll craft roadmaps that align cross-functional teams around high-impact initiatives, from ideation to scalable execution. Partnering closely with ops, sales, and MarTech, you'll build the infrastructure and playbooks needed to turn business goals into measurable ARR growth, all while thriving in Canva's collaborative, design-obsessed culture. We're seeking a strategic growth leader with 10+ years in B2B SaaS, passionate about connecting channels to revenue and unafraid to challenge the status quo. If you love turning insights into stories that inspire action, building with diverse teams, and shaping how millions discover Canva's magic, this is your canvas. Help us create delightful design experiences for businesses worldwide while enjoying equity, flexible leave, wellbeing allowances, and the fun, connected vibe that defines life at Canva.

Key Responsibilities

• Own the strategy and performance of Canva’s B2B website, collaborating with SEO, content, and digital teams to drive key business metrics
• Lead demand capture initiatives across the inbound funnel, leveraging AI and emerging technologies to boost lead conversion
• Scale community-led growth by expanding owned communities and engaging authentically in external networks
• Build high-impact organic loops connecting content, search, and community engagement
• Use data to prioritize and plan a global organic growth roadmap that aligns cross-functional teams
• Drive experimentation from ideation to launch to identify scalable, repeatable growth levers
• Align closely with ops, sales, and MarTech teams to ensure website strategy supports broader funnel performance
• Establish infrastructure, tooling, and playbooks to scale inbound programs efficiently
• Advocate for resources, manage budgets, and track ROI across tooling, content, and innovation
• Partner with data teams to evolve attribution models and uncover proactive growth opportunities

Required Qualifications

• 10+ years of experience leading organic growth programs across SEO, content, CRO, and website strategy in B2B and SaaS environments
• Proven track record scaling inbound funnels with measurable impact on leads, pipeline, and ARR
• Strong experience reporting B2B performance metrics and turning data into actionable strategies
• Demonstrated success partnering with senior stakeholders, sales, ops, and cross-functional teams
• Experience building and scaling community-led growth initiatives and organic loops
• Expertise in web analytics, attribution models, and using data for decision-making
• Ability to write clear, insight-led briefs that align diverse teams around high-impact work

Preferred Qualifications

• Experience with emerging channels like AEO, web chat, referral marketing, and sales enablement
• Background leveraging AI and new technologies to optimize lead conversion and demand capture
• Proven success establishing infrastructure, tooling, and playbooks for scalable inbound programs
• Experience advocating for resources, managing budgets, and tracking ROI in marketing initiatives
• Global roadmap planning experience aligning cross-functional and cross-regional teams

Required Skills

• SEO and AEO strategy development
• Content marketing and optimization
• CRO (Conversion Rate Optimization) expertise
• B2B website performance management
• Community building and engagement
• Data analysis and web analytics proficiency
• Cross-functional stakeholder collaboration
• Experimentation and growth hacking mindset
• Strategic roadmap planning
• AI and emerging technology integration
• Attribution modeling and ROI tracking
• Budget management and resource advocacy
• Clear technical brief writing
• Global team alignment and execution
• Sales enablement and referral marketing
• Inbound funnel optimization

Benefits

• Equity packages to share in Canva's success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options empowering personal recharge and community impact
• Hybrid work model with choice in work location across Sydney, Melbourne, and other Australian hubs
• Collaborative, design-focused culture with moments of magic and connectivity
• Access to Canva's global co-working spaces and flagship Sydney campus
• Opportunities to shape innovative growth strategies in a fast-scaling creative platform

Canva is an equal opportunity employer.