Organic Growth Manager - B2B

Location: Team Marketing

Team: Country San Francisco / United States

About the Role

Join the team redefining how the world experiences design. At Canva, we're not just building a design platform—we're empowering millions to create visually stunning work that drives business impact. As our Organic Growth Manager - B2B, you'll lead organic and community-led inbound strategies for our Business and Enterprise plans, fueling pipeline and awareness in a new era of brand discovery. Based in our vibrant San Francisco hub with hybrid flexibility, you'll collaborate with creative marketers, data wizards, sales innovators, and product designers to turn bold visions into scalable results. You'll own Canva's B2B website strategy, scaling high-impact loops across SEO, AEO, content, CRO, and community channels. Expect to dive into data-driven experimentation, leveraging AI for demand capture, building owned communities, and partnering cross-functionally to align on global roadmaps that deliver measurable ARR growth. In our collaborative culture, you'll craft insight-led briefs that inspire designers and engineers alike, fostering innovation while tracking ROI to continuously evolve our marketing engine. Our B2B Growth Marketing team is laser-focused on making Canva the workplace design tool of choice worldwide. We're experimenters at heart, pursuing strategic bets that blend creativity with relentless business value. If you're a strategic thinker with a growth mindset, passionate about design-forward marketing and cross-team magic, this is your chance to shape how enterprises discover Canva's transformative power.

Key Responsibilities

• Own the strategy and performance of Canva’s B2B website, collaborating with SEO, content, and digital teams to drive key business metrics
• Lead demand capture initiatives across the inbound funnel using AI and emerging technologies to boost lead conversion
• Scale community-led growth by expanding owned communities and authentically engaging external networks
• Build high-impact organic loops connecting content, search, and community engagement
• Use data to prioritize and plan a global roadmap aligning cross-functional teams on highest-impact work
• Drive experimentation from ideation to launch to identify scalable growth levers
• Align with ops, sales, and MarTech teams to ensure website strategy supports broader funnel performance
• Establish infrastructure, tooling, and playbooks to scale inbound programs efficiently
• Advocate for resources, manage budgets, and track ROI across tooling, content, and innovation
• Partner with data teams to evolve attribution models and uncover new growth opportunities

Required Qualifications

• 10+ years of experience leading organic growth programs across SEO, content, CRO, and website strategy in B2B and SaaS environments
• Proven track record scaling inbound funnels with measurable impact on leads, pipeline, and ARR
• Strong experience reporting B2B performance metrics and turning data into actionable strategies
• Demonstrated success partnering with senior stakeholders, sales, ops, and cross-functional teams
• Expertise in web analytics tools and using data to accelerate decision-making
• Experience establishing infrastructure, tooling, and playbooks for scalable inbound programs
• Ability to manage budgets, advocate for resources, and track ROI across marketing initiatives

Preferred Qualifications

• Experience with emerging channels like AEO, web chat, referral marketing, and sales enablement
• Background in community-led growth and engaging external networks for B2B visibility
• Familiarity with AI and new technologies for lead conversion and demand capture
• Proven ability to evolve attribution models and uncover proactive growth opportunities
• Experience in design-forward companies with a focus on collaborative, innovative cultures

Required Skills

• SEO and AEO strategy
• Content marketing and optimization
• CRO (Conversion Rate Optimization)
• Website performance management
• Inbound funnel scaling
• Community building and engagement
• Data analysis and web analytics (Google Analytics, etc.)
• Cross-functional collaboration
• Experimentation and growth hacking
• B2B revenue metrics (leads, pipeline, ARR)
• Strategic roadmap planning
• Budget management and ROI tracking
• AI and emerging tech for marketing
• Stakeholder communication and storytelling
• Attribution modeling
• Playbook and infrastructure development

Benefits

• Equity packages to share in Canva's success
• Comprehensive health benefits plans supporting your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy for all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options to recharge and support personal needs
• Hybrid work model offering flexibility from our San Francisco hub
• Collaborative culture with moments of magic, connectivity, and fun

Canva is an equal opportunity employer.