Product Localisation Lead - Thailand

Location: Team Marketing

Team: Country Bangkok / Thailand

About the Role

Join the team redefining how the world experiences design at Canva! Hey, g'day, mabuhay, kia ora, สวัสดี! We're seeking a Product Localisation Lead - Thailand to own Canva’s product and localisation experience in Bangkok, ensuring Thai users have a delightful, culturally resonant Canva journey. With over 100 million monthly users creating in 100+ languages, our small, distributed Localisation team within the Marketing supergroup collaborates across the organisation to deliver hyperlocalised magic. In this onsite, full-time role, you'll be the voice of Thai users, championing culturally relevant content and driving innovative adaptations of our global design platform. You'll own Thailand's localisation strategy, contribute to product roadmaps (features, payments, authentication), analyze user and subscription funnels for insights, and adapt messaging/campaigns to Thai nuances. Partnering with linguists, translators, and global teams, you'll provide cultural guidance, develop style guides, and turn complex challenges into clear, collaborative wins—perfect for our design-focused, innovative culture where engineers, PMs, and designers co-create. You're a match if you bring SaaS localisation experience, deep Thai market knowledge, analytical prowess, and passion for cultural impact on UX. Fluent in Thai/English, tech-savvy with Atlassian/basic dev, and resilient in ambiguity, you'll thrive in Canva's collaborative environment. Bonus: Thai marketing/growth expertise, CAT tools, or design chops. Even if not a perfect fit, we celebrate diverse skills—apply and bring your unique perspective to our mission of empowering everyone to design!

Key Responsibilities

• Own Canva’s product and localisation strategy specifically for the Thailand market
• Contribute to the product roadmap, including feature rollouts, payment methods, and authentication for Thai users
• Analyze active user and subscription funnels to identify and prioritize improvement areas
• Evaluate and adapt global messaging, campaigns, and product experiences to resonate with Thai audiences
• Provide cultural insights and guidance to global product, design, and marketing teams
• Collaborate with linguists, translators, and local partners to ensure cultural nuance in Thai-language experiences
• Partner with the Thai Language Manager to develop style guides, tone of voice, and localisation best practices
• Champion the voice of Thai users within Canva’s collaborative, design-focused culture
• Work cross-functionally with engineers, product managers, and designers to deliver hyperlocalised experiences
• Drive initiatives from chaos to clarity, fostering innovative solutions for Thai user delight

Required Qualifications

• Experience in product localisation or internationalisation within a high-growth SaaS or product-led company
• Deep understanding of Thai customer needs and market opportunities
• Analytical mindset for evaluating user funnels, campaign effectiveness, and data-driven improvements
• Passion for Thai culture and its impact on user product experiences
• Fluency in Thai and English with exceptional communication skills
• Comfortable navigating ambiguity, solving complex problems, and communicating clearly
• Proficiency with tech tools like Atlassian project management and basic web development
• Drive to persevere through changes and setbacks

Preferred Qualifications

• Experience in marketing or advertising in the Thai market
• Knowledge of product growth strategies and user acquisition in Thailand
• Tertiary education in linguistics, literature, or localisation
• Copywriting experience, ideally for SaaS products or Thai audiences
• Expertise with CAT tools (e.g., Smartling)
• Design experience or understanding of organic growth (SEO, WordPress)

Required Skills

• Thai cultural expertise
• Product localisation strategy
• User funnel analysis
• Data-driven decision making
• Cross-cultural communication
• Stakeholder collaboration
• Problem-solving in ambiguity
• Atlassian tools proficiency
• Basic web development
• Technical documentation
• SaaS product experience
• Campaign localisation
• Style guide development
• Tone of voice expertise
• Analytical evaluation
• Resilience and perseverance
• Design thinking mindset
• Global team coordination

Benefits

• Equity packages to share in Canva's success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options to recharge and support personal needs
• Collaborative, innovative culture with moments of magic and connectivity
• Opportunities to work on world-class design tools used by millions
• Virtual interviews and supportive onboarding for Bangkok-based onsite role
• Access to cutting-edge tools and resources in a global, diverse team
• Professional growth in a high-growth, design-forward company

Canva is an equal opportunity employer.