Product Manager, GPTN

Location: Team Product Management

Team: Country London / United Kingdom

About the Role

Join the team redefining how the world experiences design at Canva! Hiya from our vibrant London campus in Shoreditch, where we're building the most localised global product in the world. As Product Manager, GPTN (Germany, Poland, Türkiye & Netherlands), you'll be the first dedicated PM for this high-growth region, owning the multi-year product strategy that makes Canva feel truly local—from tailored onboarding and payment experiences to culturally resonant content. You'll collaborate with our International Supergroup at the intersection of product, marketing, and go-to-market, partnering with in-region teams to unearth opportunities and scale impact across diverse user segments. In this role, you'll lead the GPTN roadmap, bridging local insights with global teams to embed regional priorities into Canva's innovative product ecosystem. Expect to dive deep into user needs, prioritise scalable bets using data and research, and champion localisation that delights users in their native contexts. Whether shaping entry strategies for emerging markets or amplifying regional wins company-wide, your work will unlock Canva's massive potential in GPTN while fostering our collaborative, design-obsessed culture. Canva's DNA thrives on change, creativity, and user obsession—perfect for someone who combines strategic vision with hands-on execution. Work from our leafy Hoxton Square campus with home-cooked meals, flexible spaces, and a team that celebrates diverse backgrounds. With equity, inclusive leave, and Vibe & Thrive perks, you'll be set up to create magic. If you're passionate about localised design experiences and ready to make Canva the go-to creative tool across Europe, apply now—we can't wait to welcome you!

Key Responsibilities

• Own and drive the GPTN (Germany, Poland, Türkiye & Netherlands) product roadmap with a compelling multi-year vision
• Identify high-impact, market-specific product initiatives through collaboration with in-region teams
• Leverage qualitative insights and quantitative data to translate user needs into prioritised product bets
• Partner with Growth, Marketing, and Content teams to align regional priorities with global initiatives
• Serve as the key connector between GPTN market needs and global product teams
• Embed regional priorities into company-wide roadmaps and shape global products with local insights
• Champion user-first localisation by sharing regional insights to inspire empathetic product design
• Drive entry plans into emerging GPTN markets, aligning product readiness with go-to-market efforts
• Tailor onboarding flows, payment experiences, and content for local user segments
• Build strategic content partnerships to unlock Canva’s potential across the region

Required Qualifications

• Proven product management experience, including owning product strategy and working in cross-functional teams
• Experience shipping products in European markets, ideally Germany, Poland, Türkiye or Netherlands
• Strong understanding of nuanced cultural, commercial, and user dynamics in target markets
• Experience in both B2C and B2B environments with proven ability to drive user engagement and growth
• Demonstrated ability to thrive in ambiguity and solve hard problems from first principles
• User-obsessed mindset with deep curiosity about diverse user behaviors and needs
• Strong cross-functional leadership and communication skills for building alignment across global teams

Preferred Qualifications

• Language skills in German, Polish, Turkish or Dutch
• Experience in localisation, payments, or onboarding product features
• Background in growth, marketing, or content partnerships
• Hands-on experience with quantitative data analysis and qualitative user research
• Prior work in emerging market entry strategies

Required Skills

• Product strategy and roadmap ownership
• Cross-functional collaboration and stakeholder management
• European market expertise (Germany, Poland, Türkiye, Netherlands)
• Cultural and commercial nuance understanding
• User research and qualitative insights
• Quantitative data analysis
• Localisation and onboarding experience
• Payments and go-to-market strategy
• B2C and B2B user engagement
• Ambiguity navigation and first-principles problem solving
• Big-picture thinking with hands-on execution
• Empathetic user-first design advocacy
• Global-local bridging and alignment
• Content partnership development
• Strategic market entry planning

Benefits

• Equity packages to share in Canva's success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options to recharge and support personal needs
• Warm welcome at the buzzing Canva London campus in Shoreditch with home-cooked meals
• Variety of workspaces for team collaboration and solo focus
• Choice in work balance to empower personal and team goals
• Regular moments of magic, connectivity, and fun woven into Canva life

Canva is an equal opportunity employer.