Product Manager - Pricing and Packaging

Location: Team Product Management

Team: Country Sydney / Australia

About the Role

Join the team redefining how the world experiences design. At Canva, we're building a visual communication platform that empowers everyone to design anything and publish everywhere. As Product Manager - Pricing and Packaging in our Revenue Platform team (part of the Growth organisation), you'll lead the strategy and execution of monetisation models that help millions discover and choose the perfect Canva products. Based in our vibrant Sydney flagship campus, you'll collaborate with world-class Product, Design, Engineering, and Marketing teams to create simple, compelling pricing experiences that drive sustainable growth. In this role, you'll design and launch innovative pricing and packaging strategies across Canva's expanding product suite, ensuring they're intuitive, value-aligned, and scalable globally. You'll run sophisticated experiments testing willingness-to-pay across diverse markets, translate insights into revenue wins, and partner cross-functionally to bring offerings to market seamlessly. With deep customer empathy, you'll shape SKUs that solve real user jobs-to-be-done while influencing senior stakeholders to champion clarity and commercial impact in our fast-paced, design-forward culture. You'll thrive if you have proven SaaS pricing expertise, love bridging strategy with execution, and excel at turning complex trade-offs into elegant solutions. Our Revenue Platform team powers Canva's growth engine through subscription management, flawless checkouts, and localised payments—your work will ensure our monetisation is as delightful and intuitive as our design tools. Join our collaborative Canvanauts, enjoy flexible work options, equity packages, wellbeing allowances, and the magic of building products loved by 170M+ monthly users.

Key Responsibilities

• Lead the design, testing, and rollout of innovative pricing and packaging models across Canva's product suite
• Shape compelling SKU packaging that aligns with user jobs-to-be-done, market context, and value perception
• Partner with Product, Design, Engineering, and Marketing teams to launch new monetisation offerings
• Run sophisticated pricing experiments across global markets and customer segments
• Translate experiment results into data-driven insights that optimise revenue growth
• Influence senior leadership on pricing strategy while maintaining user-centric clarity
• Collaborate with Revenue Platform team to enhance subscription management and checkout experiences
• Monitor competitive landscape and evolving SaaS pricing trends to keep Canva ahead
• Champion simple, intuitive packaging that helps millions discover the right Canva products
• Build pricing frameworks that scale with Canva's rapid product expansion and international growth
• Work closely with Design teams to create visually compelling pricing pages and user journeys

Required Qualifications

• Deep knowledge of SaaS pricing and packaging strategies with proven track record of launching impactful monetisation initiatives
• 5+ years of product management experience in high-growth tech environments
• Strong experience running pricing experiments and translating data into actionable growth insights
• Demonstrated ability to influence senior stakeholders and align cross-functional teams on complex decisions
• Experience shaping product offerings based on customer empathy and jobs-to-be-done frameworks
• Comfort navigating ambiguity in fast-paced, scaling organisations
• Global perspective with understanding of diverse market dynamics and willingness-to-pay
• Bachelor's degree in Business, Economics, Computer Science, or related field

Preferred Qualifications

• Experience in creative tools, design software, or consumer-facing SaaS products
• Background in revenue growth or monetisation teams within Growth organisations
• Familiarity with Canva's product ecosystem or similar visual collaboration platforms
• Advanced analytical skills with experience in pricing modelling and A/B testing at scale
• Previous work in international markets with localised pricing strategies
• MBA or advanced degree in pricing strategy, economics, or marketing

Required Skills

• SaaS pricing strategy expertise
• Packaging and SKU design
• Pricing experimentation and A/B testing
• Customer empathy and jobs-to-be-done analysis
• Cross-functional stakeholder influence
• Data analysis and insight generation
• Global market dynamics understanding
• Revenue modelling and forecasting
• High-growth environment navigation
• Technical-commercial-product domain bridging
• Strategic thinking with execution focus
• Visual design collaboration
• Competitive analysis
• Ambiguity management
• Rapid iteration mindset
• User-centric decision making
• SQL and analytics tools proficiency

Benefits

• Competitive equity packages to share in Canva's success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and workspace setup
• Flexible leave options including recharge days and personal wellbeing support
• Sydney flagship campus with additional offices in Melbourne, Brisbane, Perth, and Adelaide
• Hybrid work model empowering Canvanauts to choose their optimal balance
• Regular team events, magic moments, and collaborative creative culture
• Delightful benefits package including health, learning, and growth opportunities
• Virtual interview process with reasonable adjustments available

Canva is an equal opportunity employer.