Sales Manager, SMB

Location: Team Sales & Success

Team: Country Austin / United States

About the Role

Join Canva, the team redefining how the world experiences design. We're on a mission to empower every business to communicate visually, and our rapidly scaling SMB Sales team in North America is at the heart of this growth. As Sales Manager, SMB, based in our hybrid Austin, Texas hub, you'll lead high-performing outbound Account Executive teams, driving pipeline generation and Canva adoption across thousands of SMBs. In this dynamic role, you'll shape outbound strategies, refine coverage models, and champion SPICED methodology to fuel high-velocity growth in a collaborative, design-focused culture. You'll partner closely with Marketing, RevOps, Product, Customer Success, and leadership to align on territory planning, campaigns, and resource allocation. Your data-driven approach will identify operational gaps, scale processes and tooling, and deliver precise forecasting to build a world-class SMB revenue engine. At Canva, change is in our DNA, and you'll thrive in this innovative environment by coaching teams to their full potential, fostering creativity, and celebrating wins together. We're looking for an inspiring leader with 8-10 years of SaaS experience, including 3+ years managing SMB outbound teams. If you excel in structured selling, love building scalable systems, and are passionate about helping businesses unlock visual storytelling with Canva, this is your chance to make a meaningful impact. Check out lifeatcanva.com to experience our vibrant culture of magic, connectivity, and bold goals.

Key Responsibilities

• Lead, coach, and develop high-performing SMB Outbound Account Executive teams across North America
• Drive outbound sales strategy including coverage models, ICP targeting, segmentation, and outreach playbooks
• Ensure excellence in pipeline management, forecasting accuracy, and SPICED methodology adoption
• Partner with Marketing, RevOps, Product, Customer Success, Growth, and Sales Leadership on territory planning and campaigns
• Identify operational gaps and scale processes, tooling, workflows, and reporting for SMB revenue growth
• Foster a collaborative, data-driven culture aligned with Canva's design-first mission
• Analyze market insights to optimize SMB adoption of Canva's visual communication tools
• Mentor team members to achieve quota attainment and career growth
• Champion innovative sales practices that empower businesses to design visually
• Monitor team performance metrics and implement continuous improvement initiatives

Required Qualifications

• 8–10 years of SaaS sales experience
• 3+ years managing SMB or outbound sales teams
• Proven track record leading high-performing sales teams in North America
• Deep expertise in SPICED sales methodology and pipeline management
• Strong forecasting accuracy and data-driven decision-making experience
• Experience scaling sales processes, tooling, and workflows
• Bachelor's degree or equivalent practical experience

Preferred Qualifications

• Experience selling into diverse North American markets
• Background in design, creative, or visual communication tools
• Familiarity with European markets or distributed sales teams
• Advanced proficiency in sales analytics and CRM systems
• Previous leadership in high-velocity outbound sales environments

Required Skills

• Inspiring and empathetic leadership
• High-velocity sales environment expertise
• SPICED sales methodology fluency
• Data-driven analytical mindset
• Pipeline health and forecasting discipline
• Scalable systems and process building
• Team coaching and development
• Cross-functional collaboration
• Outbound sales strategy development
• CRM and sales tooling proficiency
• Performance metrics analysis
• Market segmentation and ICP targeting
• Strategic territory planning
• Innovative problem-solving
• Visual communication passion
• Remote/hybrid team management

Benefits

• Equity packages to share in Canva's success
• Comprehensive health benefits plans for you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options to recharge and support personal needs
• Hybrid work model in vibrant Austin, Texas
• Access to Canva's global collaborative culture and professional development

Canva is an equal opportunity employer.