Senior Art Director, Vietnam

Location: Team Content

Team: Country Ho Chi Minh City / Vietnam

About the Role

Join the team redefining how the world experiences design. At Canva, we're building the most valuable content library in the world, and as Senior Art Director, Vietnam, you'll shape the creative direction for content in your market. Based in Ho Chi Minh City, this hybrid role empowers you to lead as an individual contributor, turning local cultural insights into resonant templates, design elements, and campaigns that drive user growth and engagement. Partnering with country leads, marketing, SEO, community, and creators, you'll ensure every piece of content feels authentically Vietnamese while upholding Canva's global standards of craft and innovation. You'll define creative strategies that inspire, oversee content from ideation to launch, and champion hyperlocal storytelling that connects deeply with users. Dive into Vietnam's vibrant trends, curate seasonal assets, and use data-driven insights to refine performance—making our library truly local and globally competitive. This role evolves with Canva's scale, offering space to innovate and influence across the International Content Team within our dynamic Content & Discovery supergroup. We're looking for a creative leader with Vietnam market expertise, a stunning portfolio of culturally attuned work, and a passion for accessible design. Thrive in our collaborative, change-embracing culture where your ideas power real impact. Even if you don't match every qualification, we celebrate diverse backgrounds—apply with your portfolio and let's create together. Check lifeatcanva.com for more on our vibrant community.

Key Responsibilities

• Define and lead the creative vision for Vietnam market content, aligning local insights with Canva's global goals
• Drive innovation in high-impact campaigns, templates, and design elements
• Oversee the full content lifecycle from ideation, briefing, production, to QA
• Develop and curate templates, design kits, and assets for seasonal moments and marketing initiatives
• Champion hyperlocal storytelling and cultural resonance in all content
• Collaborate with Marketing, SEO, Country Leads, Community, and creators to align strategies
• Guide creative strategy for partnerships and content rollouts
• Monitor performance using data, audits, and insights to refine strategies and boost engagement
• Ensure content meets Canva's standards of design craft, inclusivity, and user value
• Influence the development of a world-class, market-relevant content library

Required Qualifications

• Experience in creative leadership within the Vietnam market
• Strong visual design skills with a portfolio demonstrating cultural depth and relevance
• Proven ability to craft content that feels authentically made for the local market
• Deep understanding of Vietnam's culture, trends, creative landscape, and user needs
• Experience managing freelancers and shaping editorial strategy
• Portfolio showcasing creative direction and culturally relevant design work (link required)
• Strong collaboration skills across diverse stakeholders

Preferred Qualifications

• Experience mentoring or managing creatives
• Background in building cultures of quality and innovation
• Familiarity with content performance metrics and data-driven insights
• Experience in SEO-optimized content creation
• Knowledge of Canva's design platform and tools

Required Skills

• Creative direction and visual storytelling
• Cultural fluency in Vietnam market
• Visual design expertise (typography, layout, color theory)
• Content strategy and editorial planning
• Adobe Creative Suite and Figma proficiency
• Portfolio development and presentation
• Stakeholder collaboration and influence
• Data analysis for content performance
• Trend forecasting and innovation
• Freelancer management and briefing
• Hyperlocal content adaptation
• SEO and discoverability optimization
• Agile adaptation to change
• User-centric design thinking
• Cross-functional partnership building

Benefits

• Flexible hybrid work model in Ho Chi Minh City, Vietnam
• Competitive salary and equity in a high-growth company
• Unlimited vacation policy to recharge and explore creativity
• Comprehensive health insurance and wellness programs
• Learning stipend for professional development and courses
• Parental leave and family-friendly policies
• Canva for Teams subscription and design tool access
• Regular team offsites, social events, and collaborative workshops
• Global career opportunities within Canva's international expansion

Canva is an equal opportunity employer.