SEO Content Specialist - Netherlands (12-month Contract)

Location: Team Marketing

Team: Country Amsterdam / Netherlands

About the Role

Join the team redefining how the world experiences design. Hey, g'day, hallo! Canva's world-class SEO team is seeking a passionate SEO Content Specialist for a 12-month contract in Amsterdam to fuel our next phase of growth in the Netherlands. You'll work closely with the Netherlands SEO Lead and local team, creating engaging, SEO-optimized content that informs, inspires, and converts Dutch audiences. As a native Dutch speaker with business-level English, you'll champion culturally relevant content—from landing pages to blog articles—that aligns with Canva's innovative design ethos and drives discoverability across traditional search and emerging AI channels. In this hybrid role, you'll develop long-term content strategies, maintain editorial calendars, and publish fresh, high-performing content using the latest SEO best practices. Expect to collaborate across marketing, community, and global SEO teams, providing market insights on user behavior and trends like ChatGPT or Google's AI Overviews. Your work will optimize for user engagement, ensuring Canva feels authentically local while upholding our bold, creative brand voice. Stay curious, experiment with new formats, and contribute to our mission of empowering every user to discover and design with confidence. You'll thrive at Canva if you bring proven SEO content expertise, deep local knowledge, and an early-adopter mindset for evolving discovery channels. Join our global International SEO team—a dynamic mix of specialists blending proven frameworks with Netherlands-specific expertise—to make Canva the go-to design platform for Dutch creators. Apply in English and help shape how millions find and love Canva.

Key Responsibilities

• Champion content requirements for landing pages and blog articles while maintaining an editorial calendar and publishing plan
• Create and edit SEO-optimized, engaging content about design topics that resonates with Dutch audiences
• Upload and publish content following SEO best practices and Canva's local tone of voice
• Track and optimize landing pages to improve freshness, credibility, and user engagement
• Maintain high quality and consistency aligned with Canva's brand guidelines
• Provide feedback on CMS, translation quality, and page layouts to enhance efficiency
• Collaborate with Netherlands SEO team and broader marketing teams on goals and priorities
• Conduct keyword research, competitor analysis, and support outreach for content production
• Contribute local market intelligence and user insights to inform content strategy
• Stay ahead of emerging search trends including AI discovery channels and share market learnings

Required Qualifications

• Native or near-native proficiency in Dutch with business-level English
• Proven experience in SEO content writing and/or content marketing with a portfolio of successful outcomes
• Strong copywriting and copy editing skills, including experience providing constructive feedback
• Experience with editorial planning and publishing content in a CMS
• Solid understanding of SEO fundamentals including keyword optimization, content structure, and user intent
• Experience using web analytics tools to measure content performance and user engagement
• High attention to detail, strong time management, and ability to meet deadlines while balancing priorities

Preferred Qualifications

• Familiarity with SEO tools like Ahrefs, Semrush, or similar platforms
• Deep knowledge of emerging search trends including AI-powered platforms (ChatGPT, Google's AI Overviews)
• Experience in local market content strategy for the Netherlands
• Background in design-related content or creative industries
• Proven track record of collaborating with cross-functional marketing teams

Required Skills

• Native Dutch proficiency with business English
• SEO content creation and optimization
• Copywriting and editing expertise
• CMS publishing and editorial planning
• Keyword research and competitor analysis
• Web analytics and performance measurement
• Local cultural and linguistic nuance understanding
• Brand guideline adherence
• Cross-functional collaboration
• Attention to detail and time management
• Adaptability to emerging search trends
• AI search and discovery channel knowledge
• User intent and content structure mastery
• Constructive feedback delivery
• Market intelligence gathering

Benefits

• Join a world-class SEO team at Canva, redefining design discovery for millions
• 12-month full-time contract with hybrid flexibility in vibrant Amsterdam
• Collaborate with global specialists in a creative, innovative culture
• Access to cutting-edge SEO tools, analytics, and design resources
• Work on high-impact projects driving Canva's growth in the Netherlands
• Engage with Canva's collaborative environment fostering bold ideas
• Professional development through exposure to emerging AI and search trends
• Be part of a mission to empower every user worldwide to design confidently

Canva is an equal opportunity employer.