SEO Country Lead - Colombia

Location: Team Marketing

Team: Country Bogotá / Colombia

About the Role

Hey, g'day from the Canva crew! We're on a mission to empower everyone in the world to design anything and publish anywhere, and we're scaling fast in Colombia. As our SEO Country Lead - Colombia, you'll spearhead a bespoke SEO strategy that makes Canva the go-to creative platform for local users. Based in Bogotá with a hybrid model, this 12-month full-time contract puts you at the heart of our Marketing team, collaborating with our Colombia Country Manager and global SEO experts to drive discovery in a market full of creative potential. You'll blend deep local insights with Canva's innovative, design-forward approach to unlock explosive growth. In this ownership-driven role, you'll define the full SEO roadmap—from technical fixes and content that resonates culturally to authority-building that positions Canva as Colombia's design leader. Expect to hire and nurture a local SEO dream team, dive into data to spot opportunities others miss, and experiment with AI-powered search trends. You'll contribute your market learnings back to our global engine, helping refine strategies worldwide while celebrating the unique ways Colombians search and create. Change is our DNA, but with Canva's collaborative spirit and cutting-edge tools, it's the kind of evolution that fuels big wins. You'll thrive here if you're a self-starter who owns results, deeply tuned into Colombia's digital pulse, and excited by search's future. Join a team that's all about truly local strategies—not just translations—to help millions discover Canva's magic. We value diverse backgrounds, bold ideas, and that collaborative Canva vibe where every voice shapes our global story. Ready to design Colombia's SEO future? Let's make it happen.

Key Responsibilities

• Lead and execute a tailored SEO strategy for Colombia, accounting for unique market dynamics, language, and user behavior
• Define and own the end-to-end SEO roadmap encompassing content optimization, technical SEO, and authority-building initiatives
• Partner closely with the Colombia Country Manager and International SEO Strategist to maximize regional impact
• Hire, mentor, and develop a high-performing local SEO team as market demands evolve
• Leverage data analytics to identify insights, prioritize opportunities, and rigorously measure SEO performance
• Contribute Colombia-specific learnings, frameworks, and AI search discoveries to Canva's global SEO engine
• Collaborate with content creators, designers, and marketers to produce locally resonant, design-forward content
• Monitor and adapt to evolving search algorithms, AI tools, and competitive landscapes
• Drive cross-functional alignment to ensure SEO initiatives support Canva's innovative product discovery goals
• Report on key metrics and ROI, translating SEO wins into business growth narratives

Required Qualifications

• Proven experience leading end-to-end SEO strategies across content, technical, and authority-building pillars on large-scale websites
• Deep understanding of Colombia's online landscape, including local search behaviors, language nuances, and user preferences
• Track record of driving measurable SEO outcomes that impact business growth
• Experience hiring, developing, and leading high-performing local SEO teams
• Strong data analysis skills with proficiency in SEO tools and analytics platforms
• Demonstrated ability to collaborate across global teams, cultures, and time zones
• Full-time availability for a 12-month hybrid contract in Bogotá, Colombia

Preferred Qualifications

• Experience in the design, creative, or tech industry with a passion for visual storytelling
• Knowledge of AI-driven search technologies and emerging discovery platforms
• Previous work with multinational brands scaling in emerging markets
• Fluency in Spanish and English, with insights into regional dialects
• Background in contributing local market learnings to global SEO frameworks

Required Skills

• SEO strategy development and execution
• Technical SEO auditing and optimization
• Content SEO and keyword research
• Link-building and authority strategies
• Google Analytics, Search Console proficiency
• Local market research and user behavior analysis
• Data-driven decision making
• Team leadership and talent development
• Cross-cultural collaboration
• Global team coordination across time zones
• AI search trends and experimentation
• Project ownership and accountability
• Commercial acumen for business impact
• Creative problem-solving in dynamic environments
• Spanish language fluency (written/spoken)

Benefits

• Join a collaborative, design-obsessed culture at the forefront of visual communication innovation
• Hybrid work model in vibrant Bogotá, blending local collaboration with global impact
• 12-month full-time contract with competitive contractor compensation
• Access to Canva's world-class tools, learning resources, and professional development opportunities
• Work with diverse, passionate teams across time zones, fostering inclusive global relationships
• Contribute to meaningful growth in Colombia while shaping Canva's international expansion
• Flexible, remote-friendly support with focus on high-impact, collaborative sprints
• Celebration of all backgrounds, skills, and ideas in a psychologically safe environment

Canva is an equal opportunity employer.