SEO Lead - English Markets

Location: Team Marketing

Team: Country Sydney / Australia

About the Role

Join the team redefining how the world experiences design. At Canva, our Marketing team in Sydney is seeking an SEO Lead - English Markets to drive organic growth across our Visual Suite, including Docs, Presentations, Video, Websites, Whiteboards, and more. You'll lead strategy for English markets within the Logged Out Experience (LOX) Group, guiding a team of SEO Managers to 10x Total Sessions and optimize for organic MAU growth. Reporting to the Head of SEO, you'll shape how millions discover Canva daily across 70,000+ pages, collaborating closely with Product, Growth, Content, Engineering, and Design leads to connect SEO to our biggest growth bets. In this hands-on leadership role, you'll own the English SEO roadmap, coach your team toward scalable impact, and partner with the i18n SEO Lead for global alignment. Expect to drive initiatives across user segments—from education and SMEs to enterprise workflows—while scaling operations through AI and automation. Our design-focused, collaborative culture thrives on experimentation, clear communication, and bold innovation, ensuring SEO enhances Canva's magical user experiences. Canva's hybrid Sydney/Australia environment empowers you to balance campus energy with flexible work choices. We're passionate about big goals but weave in moments of fun and connection. With equity, inclusive leave, wellbeing allowances, and a supportive community, you'll thrive while championing organic growth in a creative powerhouse.

Key Responsibilities

• Lead English SEO strategy and execution, owning the roadmap, prioritisation, and delivery across major product surfaces and user segments
• Coach and grow a team of SEO Managers, developing talent toward ownership and long-term impact
• Collaborate with i18n SEO Lead to align strategies and maintain consistency across global markets
• Drive organic growth coverage across diverse user journeys from education and SMEs to enterprise and personal use cases
• Partner with Product, Content, Design, Engineering, and Ops leaders to embed SEO into key initiatives and influence roadmaps
• Scale SEO systems and workflows using automation, AI, and process improvements for greater velocity and quality
• Define success metrics, analyze performance data, and communicate progress to leadership stakeholders
• Champion SEO best practices, industry innovation, and a culture of experimentation and collaboration
• Ensure SEO strategies enhance user experience, content quality, and Canva's design-first product sensibility
• Monitor industry trends and evolve strategies to maintain competitive organic advantage

Required Qualifications

• 8–10+ years of in-house or agency SEO management experience with proven record of growing SEO impact in large-scale or multi-product environments
• Experience leading SEO strategy and execution across multiple verticals and product surfaces
• Proven track record of coaching and developing high-performing SEO teams
• Strong cross-functional collaboration experience with Product, Engineering, Content, and Design teams
• Demonstrated ability to define success metrics, analyze performance data, and drive measurable organic growth
• Experience scaling SEO operations through automation, AI, and streamlined workflows
• Global mindset with experience aligning strategies across international markets

Preferred Qualifications

• Experience in design, creative, or visual content industries
• Technical SEO expertise across complex product ecosystems
• Familiarity with AI-driven SEO tools and automation platforms
• Experience driving organic growth in education, SME, enterprise, and consumer segments
• Background working in high-growth, fast-paced tech environments

Required Skills

• Strategic SEO leadership and roadmap development
• Team coaching and talent development
• Cross-functional collaboration and influence
• Data analysis and performance measurement
• Workflow automation and AI implementation
• Technical SEO across complex product surfaces
• Content strategy and optimization
• Global market alignment and localization
• Product sensibility and user experience focus
• Analytical prioritization and process improvement
• Executional ownership from concept to delivery
• Industry trend awareness and innovation
• Experimentation and A/B testing mindset
• Communication with leadership stakeholders
• Adaptability in dynamic, fast-paced environments

Benefits

• Equity packages to share in Canva's success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup
• Flexible leave options to recharge and support personal needs
• Hybrid work model with choice in work location across Sydney campus and other Australian hubs
• Rich culture of magic, connectivity, and fun woven throughout life at Canva
• Opportunities to work on crazy big goals with collaborative, innovative teams
• Access to Canva's design tools and creative resources for personal and professional growth

Canva is an equal opportunity employer.