SMB Account Executive (DACH)

Location: Team Sales & Success

Team: Country London / United Kingdom

About the Role

Join the team redefining how the world experiences design. At Canva, we're on a mission to empower every organisation to design visually stunning content at scale – from pitch decks and marketing materials to brand-consistent assets across teams. As an SMB Account Executive (DACH) in our Sales & Success team, you'll be the driving force behind Canva's growth in Germany, Austria, and Switzerland, helping SMBs unlock creativity with our intuitive platform, Magic Studio AI, and Enterprise tools. Based in our buzzing London campus in Shoreditch – Europe's HQ with leafy vibes, home-cooked meals, and collaborative spaces – you'll own a targeted book of DACH prospects. Run full sales cycles using SPICED methodology: outbound via phone/email, qualify opportunities, demo Canva's transformative power for sales, marketing, and design teams, negotiate, and close deals. Thrive in our fast-paced, autonomous environment where your pipeline-building and revenue wins directly shape Canva's European presence. You'll collaborate with Marketing, Product, and Success teams to deliver seamless experiences, maintain CRM hygiene, hit quotas, and stay ahead of trends. Fluent in German with B2B sales experience? Bring your energy to a culture of innovation, fun, and big goals – where equity, flexible leave, and Vibe & Thrive perks fuel your success. Even if not a perfect match, we celebrate diverse skills and backgrounds. Interviews are virtual – apply now to help SMBs design boldly!

Key Responsibilities

• Own a targeted book of SMB prospects in the DACH region and run end-to-end sales cycles from initial outreach to close
• Conduct outbound sales activities to identify, prospect, and engage SMB clients via phone, email, and other channels
• Develop deep understanding of SMB customers' needs, pain points, and objectives to tailor Canva's design solutions
• Present Canva's value proposition, showcasing how our platform empowers design at scale for marketing, sales, and brand teams
• Build and maintain strong, long-term relationships with SMB clients through regular communication and exceptional service
• Collaborate with Sales & Success, Marketing, and Product teams to optimise sales processes and customer experiences
• Meet and exceed sales targets, including monthly quotas, conversion rates, and pipeline growth metrics
• Maintain accurate records of sales activities, customer interactions, and pipeline in CRM systems
• Leverage SPICED methodology to qualify opportunities, uncover customer value, and drive repeatable sales motions
• Stay informed on industry trends, competitive landscape, and Canva product developments to position us effectively

Required Qualifications

• Proven track record of success in outbound sales or account management roles, preferably in B2B or SMB-focused environment
• Strong sales acumen with excellent negotiation, communication, and interpersonal skills
• Results-oriented mindset with passion for driving revenue growth and delivering exceptional customer experiences
• Ability to work independently, prioritise tasks, and manage time effectively in a fast-paced, target-driven environment
• Familiarity with CRM and outreach software (e.g., Salesforce, Outreach.io, Sales Navigator, Gong)
• Fluent in German
• Experience running full sales cycles from outbound prospecting to close

Preferred Qualifications

• Prior experience in the tech industry or SaaS sales
• Experience working specifically with SMB clients
• Knowledge of the DACH market and regional business dynamics
• Familiarity with SPICED sales methodology
• Background in design tools, creative software, or marketing technology sales

Required Skills

• Outbound prospecting and lead generation
• Full-cycle B2B sales execution
• SPICED sales methodology
• CRM management (Salesforce)
• Outreach tools (Outreach.io)
• LinkedIn Sales Navigator proficiency
• Call recording and analysis (Gong)
• German language fluency (written and spoken)
• Negotiation and closing techniques
• Customer needs discovery and value selling
• Pipeline management and forecasting
• Cross-functional collaboration
• Time management in fast-paced environments
• Relationship building and account management
• Market analysis and competitive positioning
• Results-driven quota achievement

Benefits

• Equity packages to share in Canva's success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, office setup, and more
• Flexible leave options to recharge and support personal needs
• Hybrid work model from Canva's vibrant London campus in Shoreditch
• Delicious home-cooked meals from our Head Chef and collaborative workspaces
• Access to Canva Enterprise tools including Magic Studio AI for personal and team creativity
• Opportunities to join a collaborative, innovative culture redefining design for everyone

Canva is an equal opportunity employer.