SMB Sales Lead

Location: Team Sales & Success

Team: Country London / United Kingdom

About the Role

Join the team redefining how the world experiences design at Canva! As SMB Sales Lead in our Sales & Success team, you'll lead our Outbound Account Executives in London, driving EMEA strategy to accelerate Canva adoption among small and medium businesses. Based in our buzzing Hoxton Square campus—Europe's HQ with collaborative spaces, home-cooked meals, and a vibrant design-centric culture—you'll shape the future of our SMB growth engine. Enjoy hybrid flexibility that empowers you and your team to thrive in Canva's innovative, creative environment. In this role, you'll foster high-performance teams through SPICED methodology coaching, pipeline reviews, and forecasting, while owning outbound strategy including ICP targeting and coverage models. Partner cross-functionally with Marketing, Product, and Customer Success to refine playbooks, share insights, and influence roadmaps that empower organizations to design at scale with Canva Enterprise—from whiteboards and docs to Magic Studio AI. Your leadership will drive operational excellence and CRM accuracy, aligning with global teams to optimize territories and resources. We're seeking a passionate leader with 8-10 years in SaaS sales, 3+ years managing SMB teams, and EMEA experience. Thrive in our collaborative culture where creativity meets bold goals—bring your analytical mindset, coaching skills, and love for design tools to help every organization unlock their visual potential. At Canva, success is shared through equity, inclusive benefits, and endless opportunities for growth and fun.

Key Responsibilities

• Oversee Outbound Account Executives, driving regional SMB strategy and optimising go-to-market motions
• Foster a culture of high performance, collaboration, and continuous improvement within the team
• Conduct weekly pipeline reviews, forecast sessions, and 1:1 coaching aligned to SPICED methodology
• Own SMB outbound sales strategy across EMEA, including ICP targeting, segmentation, and coverage models
• Partner with Marketing, RevOps, and Sales Operations to refine targeted campaigns and outreach playbooks
• Deliver accurate forecasting, operational discipline, and ensure CRM accuracy in Salesforce, Gong, and Outreach
• Collaborate with Product, Marketing, Customer Success, and Growth teams to share insights and influence roadmaps
• Align with EMEA and global sales leadership on territory planning, compensation, and resource allocation
• Work with Enablement to build training programs, evolve sales playbooks, and best practices for SMB outbound
• Drive clarity on goals, expectations, inputs, and performance metrics to increase Canva adoption in SMBs

Required Qualifications

• 8–10 years of SaaS sales experience
• At least 3+ years managing SMB or high velocity sales teams
• Proven success leading quota carrying teams in fast-paced, outbound driven environments
• Strong grasp of structured sales methodologies (SPICED preferred)
• Experience selling or supporting teams across multiple European markets
• Experience leading distributed or multilingual teams across EMEA
• Proficiency in pipeline management, forecasting, and CRM tools like Salesforce, Gong, and Outreach

Preferred Qualifications

• Background in PLG (Product Led Growth) environments or hybrid self-serve + sales-assisted motions
• Familiarity with Canva’s ecosystem (Pro, Business, Enterprise) or comparable collaboration/creativity tools
• Demonstrated ability to build repeatable processes and scale high-performing teams
• Experience partnering cross-functionally with Product, Marketing, and Customer Success teams

Required Skills

• SaaS sales leadership
• Team performance management
• SPICED sales methodology
• Pipeline health and forecasting
• Outbound sales strategy
• Cross-functional collaboration
• Analytical mindset
• Coaching and mentoring
• CRM proficiency (Salesforce, Gong, Outreach)
• EMEA market expertise
• High-velocity sales processes
• ICP targeting and segmentation
• Operational discipline
• Leadership in distributed teams
• PLG/hybrid sales motion experience
• Communication excellence
• Process building and scaling

Benefits

• Equity packages to share in Canva's success
• Inclusive parental leave policy supporting all parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, office setup, and more
• Flexible leave options to recharge and support personal needs
• Hybrid work model at our vibrant London campus in Shoreditch
• Delicious home-cooked meals from our Head Chef and collaborative workspaces
• Opportunities for moments of magic, connectivity, and fun in a design-forward culture
• Virtual interview process with reasonable adjustments available

Canva is an equal opportunity employer.