Social Content Lead

Location: Team Marketing

Team: Country Beijing / China

About the Role

At Canva, we're redefining how the world experiences design, and our Marketing team in Beijing is at the heart of bringing our creative tools to millions in China. As Social Content Lead, you'll spearhead content strategies for platforms like Xiaohongshu and Douyin, building matrix account systems that drive explosive brand growth. Leveraging your deep platform knowledge, data insights, and AI tools, you'll craft content matrices that resonate with diverse audiences, optimize for algorithms, and convert engagement into loyal Canva users. This is your chance to lead a high-impact team in a collaborative, design-obsessed culture where innovation thrives. You'll develop comprehensive growth roadmaps, from topic selection and publishing cadences to full-funnel user strategies, working hand-in-hand with brand, PR, product, and performance marketing teams. Expect to foster a creative environment where bold ideas scale globally, supported by Canva's hybrid Beijing hub—complete with team connection spaces, daily meals, and easy Zoom links to our Sydney HQ. Your leadership will shape how millions discover Canva's magic through visually stunning social content. Join a team that values experimentation, rapid iteration, and mutual growth. With huge opportunities to influence company-wide solutions, you'll see your strategies work at massive scale while we invest in your development through learning stipends, global exposure, and a supportive culture. If you're passionate about social media mastery and ready to amplify Canva's design revolution in China, this is your role to shine.

Key Responsibilities

• Develop and implement content strategies for priority platforms like Xiaohongshu and Douyin
• Design content matrices tailored to audiences, scenarios, and account positioning
• Optimize topic selection, content structure, and publishing schedules for maximum exposure
• Formulate holistic social media development strategies including growth tactics and budget allocation
• Lead and develop the social media team, establishing efficient creative and execution processes
• Collaborate with brand, PR, and product teams to drive business conversions
• Optimize new user onboarding and retention strategies for full-funnel efficiency
• Work closely with Performance Marketing Team using data insights for optimization
• Leverage platform algorithms and AI tools to build sustainable growth models
• Monitor performance metrics and iterate strategies to scale brand engagement

Required Qualifications

• 8+ years of experience in social media operations and content strategy
• 3+ years in team management and leadership
• Proven expertise in Xiaohongshu and Douyin matrix account operations
• Track record of leading large-scale social media projects with measurable growth
• Proficiency in data analysis and AI tools (e.g., GPT) for content optimization
• Excellent cross-functional communication and project management skills
• Proficiency in English as a working language

Preferred Qualifications

• Experience in design-focused brands or creative industries
• Deep understanding of Canva's visual design ecosystem
• Background in performance marketing collaboration
• Familiarity with multi-platform social strategies beyond China
• Proven success in full-funnel user acquisition and retention

Required Skills

• Xiaohongshu and Douyin platform expertise
• Content strategy and matrix development
• Team leadership and development
• Data analysis and performance optimization
• AI tools proficiency (GPT for content creation)
• Cross-functional collaboration
• Project management
• Creative planning and execution
• Algorithm understanding and trend forecasting
• Full-funnel conversion optimization
• Visual storytelling and design sensibility
• English communication
• Strategic planning
• Budget allocation
• User growth tactics

Benefits

• Hybrid work model in our vibrant Beijing hub with meals and snacks provided
• Unlimited growth opportunities in a fast-scaling design company
• Collaborative culture connecting global teams across Sydney, Beijing, and beyond
• Generous parental leave and family-friendly policies
• Learning stipend for courses, conferences, and skill development
• Comprehensive health insurance and wellness programs
• Stock options and performance bonuses
• Flexible PTO and mental health support

Canva is an equal opportunity employer.