Brand Strategy & Communication
Capgemini
Brand Strategy & Communication
Job Description
Brand Strategy & Communication
📋 Job Overview
The Brand Strategy & Communication role at frog, part of Capgemini Invent, involves leading the translation of business objectives into compelling brand narratives and go-to-market strategies. As the central point for brand storytelling, positioning, and communication planning, you will collaborate with clients, leadership, and creative teams to deliver impactful solutions. The position emphasizes converting consumer insights into actionable opportunities while ensuring brand consistency across channels.
📍 Location: Mumbai (ex Bombay)
💼 Experience Level: Experienced Professionals
🏢 Business Unit: INVENT
🎯 Key Responsibilities
- Translate business objectives into compelling brand narratives and go-to-market strategies
- Act as the central point for brand storytelling, positioning, and communication planning across channels
- Collaborate with clients, leadership, and creative teams to shape strategic direction and deliver impactful brand solutions
- Convert consumer insights into actionable brand and messaging opportunities
✅ Required Qualifications
- Experience in developing brand positioning, architecture, and personality frameworks through audits, market analysis, and cultural trend mapping
- Background in building integrated communication strategies, messaging frameworks, and tone of voice guidelines
- Proficiency in leading qualitative and quantitative research to uncover consumer insights
- Ability to collaborate with analytics and media teams to track performance and refine strategies
⭐ Preferred Qualifications
- Certifications in latest technologies such as Generative AI
🛠️ Required Skills
- Brand positioning and architecture development
- Market analysis and cultural trend mapping
- Integrated communication strategy building
- Messaging frameworks and tone of voice guidelines
- Qualitative and quantitative research
- Consumer insights analysis
- Collaboration with analytics and media teams
- Strategic storytelling and positioning
🎁 Benefits & Perks
- Flexible work arrangements including remote work and flexible hours for work-life balance
- Career growth programs and diverse professional opportunities
- Access to valuable certifications in latest technologies such as Generative AI
- Inclusive and engaging culture with emphasis on community and positivity
Locations
- Mumbai (ex Bombay), India
Salary
Estimated Salary Rangemedium confidence
2,500,000 - 4,200,000 INR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Brand positioning and architecture developmentintermediate
- Market analysis and cultural trend mappingintermediate
- Integrated communication strategy buildingintermediate
- Messaging frameworks and tone of voice guidelinesintermediate
- Qualitative and quantitative researchintermediate
- Consumer insights analysisintermediate
- Collaboration with analytics and media teamsintermediate
- Strategic storytelling and positioningintermediate
Required Qualifications
- Experience in developing brand positioning, architecture, and personality frameworks through audits, market analysis, and cultural trend mapping (experience)
- Background in building integrated communication strategies, messaging frameworks, and tone of voice guidelines (experience)
- Proficiency in leading qualitative and quantitative research to uncover consumer insights (experience)
- Ability to collaborate with analytics and media teams to track performance and refine strategies (experience)
Preferred Qualifications
- Certifications in latest technologies such as Generative AI (experience)
Responsibilities
- Translate business objectives into compelling brand narratives and go-to-market strategies
- Act as the central point for brand storytelling, positioning, and communication planning across channels
- Collaborate with clients, leadership, and creative teams to shape strategic direction and deliver impactful brand solutions
- Convert consumer insights into actionable brand and messaging opportunities
Benefits
- general: Flexible work arrangements including remote work and flexible hours for work-life balance
- general: Career growth programs and diverse professional opportunities
- general: Access to valuable certifications in latest technologies such as Generative AI
- general: Inclusive and engaging culture with emphasis on community and positivity
Tags & Categories
Answer 10 quick questions to check your fit for Brand Strategy & Communication @ Capgemini.
10 Questions
~2 Minutes
Instant Score
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Brand Strategy & Communication
Capgemini
Brand Strategy & Communication
Job Description
Brand Strategy & Communication
📋 Job Overview
The Brand Strategy & Communication role at frog, part of Capgemini Invent, involves leading the translation of business objectives into compelling brand narratives and go-to-market strategies. As the central point for brand storytelling, positioning, and communication planning, you will collaborate with clients, leadership, and creative teams to deliver impactful solutions. The position emphasizes converting consumer insights into actionable opportunities while ensuring brand consistency across channels.
📍 Location: Mumbai (ex Bombay)
💼 Experience Level: Experienced Professionals
🏢 Business Unit: INVENT
🎯 Key Responsibilities
- Translate business objectives into compelling brand narratives and go-to-market strategies
- Act as the central point for brand storytelling, positioning, and communication planning across channels
- Collaborate with clients, leadership, and creative teams to shape strategic direction and deliver impactful brand solutions
- Convert consumer insights into actionable brand and messaging opportunities
✅ Required Qualifications
- Experience in developing brand positioning, architecture, and personality frameworks through audits, market analysis, and cultural trend mapping
- Background in building integrated communication strategies, messaging frameworks, and tone of voice guidelines
- Proficiency in leading qualitative and quantitative research to uncover consumer insights
- Ability to collaborate with analytics and media teams to track performance and refine strategies
⭐ Preferred Qualifications
- Certifications in latest technologies such as Generative AI
🛠️ Required Skills
- Brand positioning and architecture development
- Market analysis and cultural trend mapping
- Integrated communication strategy building
- Messaging frameworks and tone of voice guidelines
- Qualitative and quantitative research
- Consumer insights analysis
- Collaboration with analytics and media teams
- Strategic storytelling and positioning
🎁 Benefits & Perks
- Flexible work arrangements including remote work and flexible hours for work-life balance
- Career growth programs and diverse professional opportunities
- Access to valuable certifications in latest technologies such as Generative AI
- Inclusive and engaging culture with emphasis on community and positivity
Locations
- Mumbai (ex Bombay), India
Salary
Estimated Salary Rangemedium confidence
2,500,000 - 4,200,000 INR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Brand positioning and architecture developmentintermediate
- Market analysis and cultural trend mappingintermediate
- Integrated communication strategy buildingintermediate
- Messaging frameworks and tone of voice guidelinesintermediate
- Qualitative and quantitative researchintermediate
- Consumer insights analysisintermediate
- Collaboration with analytics and media teamsintermediate
- Strategic storytelling and positioningintermediate
Required Qualifications
- Experience in developing brand positioning, architecture, and personality frameworks through audits, market analysis, and cultural trend mapping (experience)
- Background in building integrated communication strategies, messaging frameworks, and tone of voice guidelines (experience)
- Proficiency in leading qualitative and quantitative research to uncover consumer insights (experience)
- Ability to collaborate with analytics and media teams to track performance and refine strategies (experience)
Preferred Qualifications
- Certifications in latest technologies such as Generative AI (experience)
Responsibilities
- Translate business objectives into compelling brand narratives and go-to-market strategies
- Act as the central point for brand storytelling, positioning, and communication planning across channels
- Collaborate with clients, leadership, and creative teams to shape strategic direction and deliver impactful brand solutions
- Convert consumer insights into actionable brand and messaging opportunities
Benefits
- general: Flexible work arrangements including remote work and flexible hours for work-life balance
- general: Career growth programs and diverse professional opportunities
- general: Access to valuable certifications in latest technologies such as Generative AI
- general: Inclusive and engaging culture with emphasis on community and positivity
Tags & Categories
Answer 10 quick questions to check your fit for Brand Strategy & Communication @ Capgemini.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs