Manager, Integrated Product Marketing| Retail Bank
Capital One
Manager, Integrated Product Marketing| Retail Bank
Job Description
Overview
Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers that drive business results.Responsibilities:Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
Lead Creative Strategy:You'll translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising.
Develop Messaging Strategy:You will craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
Drive the Learning Agenda:You'll champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products.
Champion Campaign Integration:You will collaborate with cross-functional teams—including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.
Hands on strategic planning experience for multi-channel integrated marketing campaigns
Experience in marketing consumer products
Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.
Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.
Experience writing insightful creative briefs and leading the creative development process from concept to execution.
A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment.
Bachelor's Degree or military experience
At least 5 years of experience in marketing, brand strategy, or advertising
At least 2 years of experience developing and executing integrated marketing campaigns
7+ years of marketing experience, with a focus on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- Riverwoods, Illinois, United States
- Wilmington, Delaware, United States
- Richmond, Virginia McLean, VirginiaRichmond
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Market researchintermediate
- Product positioningintermediate
- Creative strategyintermediate
- Messaging strategyintermediate
- Integrated marketing campaignsintermediate
- Strategic planningintermediate
Required Qualifications
- Bachelor's Degree or military experience (experience)
- At least 5 years of experience in marketing, brand strategy, or advertising (experience)
- At least 2 years of experience developing and executing integrated marketing campaigns (experience)
- 7+ years of marketing experience, with a focus on brand strategy or campaign development (experience)
- Marketing experience in financial services or another heavily regulated industry (experience)
Responsibilities
- Drive a research agenda & analysis to understand customer needs, market trends, and competition
- Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits
- Translate business objectives and consumer insights into powerful creative briefs that inspire internal creative teams and external agency partners
- Craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with target audiences across marketing channels
- Champion a test-and-learn mindset, defining strategic questions, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness
- Develop a roadmap that outlines all planned marketing activities across all segments & products and champion campaign integration across cross-functional teams
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Manager, Integrated Product Marketing| Retail Bank @ Capital One.
Related Books and Jobs
Manager, Integrated Product Marketing| Retail Bank
Capital One
Manager, Integrated Product Marketing| Retail Bank
Job Description
Overview
Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers that drive business results.Responsibilities:Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
Lead Creative Strategy:You'll translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising.
Develop Messaging Strategy:You will craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
Drive the Learning Agenda:You'll champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products.
Champion Campaign Integration:You will collaborate with cross-functional teams—including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.
Hands on strategic planning experience for multi-channel integrated marketing campaigns
Experience in marketing consumer products
Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.
Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.
Experience writing insightful creative briefs and leading the creative development process from concept to execution.
A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment.
Bachelor's Degree or military experience
At least 5 years of experience in marketing, brand strategy, or advertising
At least 2 years of experience developing and executing integrated marketing campaigns
7+ years of marketing experience, with a focus on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- Riverwoods, Illinois, United States
- Wilmington, Delaware, United States
- Richmond, Virginia McLean, VirginiaRichmond
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Market researchintermediate
- Product positioningintermediate
- Creative strategyintermediate
- Messaging strategyintermediate
- Integrated marketing campaignsintermediate
- Strategic planningintermediate
Required Qualifications
- Bachelor's Degree or military experience (experience)
- At least 5 years of experience in marketing, brand strategy, or advertising (experience)
- At least 2 years of experience developing and executing integrated marketing campaigns (experience)
- 7+ years of marketing experience, with a focus on brand strategy or campaign development (experience)
- Marketing experience in financial services or another heavily regulated industry (experience)
Responsibilities
- Drive a research agenda & analysis to understand customer needs, market trends, and competition
- Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits
- Translate business objectives and consumer insights into powerful creative briefs that inspire internal creative teams and external agency partners
- Craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with target audiences across marketing channels
- Champion a test-and-learn mindset, defining strategic questions, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness
- Develop a roadmap that outlines all planned marketing activities across all segments & products and champion campaign integration across cross-functional teams
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Manager, Integrated Product Marketing| Retail Bank @ Capital One.
Related Books and Jobs