Manager, Marketing | SEO & GEO | Business Cards & Payments
Capital One
Manager, Marketing | SEO & GEO | Business Cards & Payments
Job Description
Overview
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an SEO & Generative Engine Optimization (GEO) Manager to drive Capital One Business’s off-site SEO and AI focused content strategy. This associate will be the go-to subject matter expert for improving visibility in both traditional search engines and emerging AI-powered search experiences, partnering with an internal team of SEOs and Content Strategists. The ideal candidate is a proactive executor with strong technical SEO skills, a data-driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape. This role partners with external agencies, internal Product and Tech partners, PR, paid media and more. The SEO/GEO Manager will help to grow our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority, driving the evolution from simply "ranking for keywords" to "owning the answer." To achieve this, you will build a content architecture that is structured for machines and compelling for humans, creating on-site destinations with internal partners to support off-site visibility strategies that drive high-intent, qualified traffic across the entire customer lifecycle.Responsibilities:SEO/GEO Execution: Implement on-page, technical, and content optimizations on owned and third-party websites to support SEO and GEO strategies
Technical SEO: Partner to ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices
Content Optimization: Collaborate with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements
Performance Monitoring: Use analytics tools to track SEO/GEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility
Reporting Support: Assist in preparing performance reports and dashboards, highlighting business-relevant progress and opportunities to be shared with partners and stakeholders
Trend Monitoring: Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments
Cross-Functional Collaboration: Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives
Business Goal Alignment: Adapt strategy to align with strategic initiatives to drive changes and updates to targeting based on business need
Governance Adherence: Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Bachelor’s degree or Military experience
At least 6 years of digital or marketing work experience
At least 4 years of experience in SEO or SEM or content marketing
At least 4 years of experience in web analytics or keyword planning tools such as Ahrefs, Semrush, Profound, Bluefish, Google Analytics, Google Search Console
At least 1 year of experience defining and tracking new KPIs related to AI visibility (such as Share of Voice in AI responses)
At least 3 years of experience in financial services or highly-regulated marketing industry
At least 3 years of experience in Brand Strategy
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- New York, New York, United States
- Richmond, Virginia McLean, VirginiaRichmond
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Technical SEOintermediate
- Generative Engine Optimization (GEO)intermediate
- Web analyticsintermediate
- Content optimizationintermediate
- Data-driven decision makingintermediate
Required Qualifications
- Bachelor’s degree or Military experience (experience)
- At least 6 years of digital or marketing work experience (experience)
- At least 4 years of experience in SEO, SEM or content marketing (experience)
- At least 4 years of experience in web analytics tools (Ahrefs, Semrush, Google Analytics) (experience)
- At least 1 year of experience defining AI visibility KPIs (experience)
Responsibilities
- Implement on-page, technical, and content optimizations for SEO and GEO
- Partner on site crawlability, schema markup, and page speed optimization
- Optimize content for search visibility and AI discoverability
- Track SEO/GEO performance and provide recommendations
- Monitor search trends and collaborate cross-functionally
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Manager, Marketing | SEO & GEO | Business Cards & Payments @ Capital One.
Related Books and Jobs
Manager, Marketing | SEO & GEO | Business Cards & Payments
Capital One
Manager, Marketing | SEO & GEO | Business Cards & Payments
Job Description
Overview
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an SEO & Generative Engine Optimization (GEO) Manager to drive Capital One Business’s off-site SEO and AI focused content strategy. This associate will be the go-to subject matter expert for improving visibility in both traditional search engines and emerging AI-powered search experiences, partnering with an internal team of SEOs and Content Strategists. The ideal candidate is a proactive executor with strong technical SEO skills, a data-driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape. This role partners with external agencies, internal Product and Tech partners, PR, paid media and more. The SEO/GEO Manager will help to grow our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority, driving the evolution from simply "ranking for keywords" to "owning the answer." To achieve this, you will build a content architecture that is structured for machines and compelling for humans, creating on-site destinations with internal partners to support off-site visibility strategies that drive high-intent, qualified traffic across the entire customer lifecycle.Responsibilities:SEO/GEO Execution: Implement on-page, technical, and content optimizations on owned and third-party websites to support SEO and GEO strategies
Technical SEO: Partner to ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices
Content Optimization: Collaborate with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements
Performance Monitoring: Use analytics tools to track SEO/GEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility
Reporting Support: Assist in preparing performance reports and dashboards, highlighting business-relevant progress and opportunities to be shared with partners and stakeholders
Trend Monitoring: Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments
Cross-Functional Collaboration: Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives
Business Goal Alignment: Adapt strategy to align with strategic initiatives to drive changes and updates to targeting based on business need
Governance Adherence: Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Bachelor’s degree or Military experience
At least 6 years of digital or marketing work experience
At least 4 years of experience in SEO or SEM or content marketing
At least 4 years of experience in web analytics or keyword planning tools such as Ahrefs, Semrush, Profound, Bluefish, Google Analytics, Google Search Console
At least 1 year of experience defining and tracking new KPIs related to AI visibility (such as Share of Voice in AI responses)
At least 3 years of experience in financial services or highly-regulated marketing industry
At least 3 years of experience in Brand Strategy
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- New York, New York, United States
- Richmond, Virginia McLean, VirginiaRichmond
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Technical SEOintermediate
- Generative Engine Optimization (GEO)intermediate
- Web analyticsintermediate
- Content optimizationintermediate
- Data-driven decision makingintermediate
Required Qualifications
- Bachelor’s degree or Military experience (experience)
- At least 6 years of digital or marketing work experience (experience)
- At least 4 years of experience in SEO, SEM or content marketing (experience)
- At least 4 years of experience in web analytics tools (Ahrefs, Semrush, Google Analytics) (experience)
- At least 1 year of experience defining AI visibility KPIs (experience)
Responsibilities
- Implement on-page, technical, and content optimizations for SEO and GEO
- Partner on site crawlability, schema markup, and page speed optimization
- Optimize content for search visibility and AI discoverability
- Track SEO/GEO performance and provide recommendations
- Monitor search trends and collaborate cross-functionally
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Manager, Marketing | SEO & GEO | Business Cards & Payments @ Capital One.
Related Books and Jobs