Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
Capital One
Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
Job Description
Overview
We are looking for a creative, analytical Marketing Manager to lead the Direct Mail marketing strategy efforts for our Retail Bank division. This role will drive a roadmap focused on the Direct Mail channel to accelerate our marketing efforts and be a critical contributor to a rapidly growing marketing program. You will be a leading voice aligned to the channel and you will work closely with internal & external partners to drive growth, pulling many different levers to grow the program (channel innovation, optimization strategies, audiences, creative, landing experience, customer journey, etc.).This highly visible, strategic leadership role will focus on scaling Direct Mail strategies across the Bank brand and portfolio of products, fueling business growth. This lead will oversee the development, execution & optimizations of the Direct Mail strategies in partnership with partner teams. They will also partner on the testing roadmaps to maximize channel performance to scale continued growth. In addition, this lead will be responsible for building a vision and long term roadmap for the continued growth and success of this marketing channel.The ideal candidate will have proven experience translating performance data into actionable Direct Mail marketing strategies, navigating matrixed organizations, managing significant goals focused on business outcomes and working with internal partners to see their vision through to market. To be successful, the Direct Mail lead will need to thrive working in white space, building powerful cross-functional relationships and turning analytics into actionable marketing strategies. Responsibilities:Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
Steward the maintenance and monitoring of channel efforts with internal team members & partners
Keep pace with industry trends and best practices to drive channel innovation
Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings
Introduce new opportunities to drive business growth in an efficient & profitable manner
Is obsessed with Direct Mail and direct marketing in general
Can quickly flex their thinking across the customer journey from awareness, consideration, conversion and brand loyalty
Loves to leverage data to tell stories and uncover actionable insights
Thrives on the opportunity to lead and build in white space, collaboration and the drive for results
Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps
Is able to break a strategy down into a testing plan that accelerates momentum and drives learnings to make their channels more impactful
Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all
Bachelor’s Degree or Military experience
At least 5 years experience in Direct Mail marketing
At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals
At least 5 years of experience with marketing analytics and optimization
At least 5 years experience managing budgets
At least 5 years of experience in Direct Mail creative strategy & execution
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals
3+ years of marketing experience in financial services or another highly regulated industry
3+ years of experience working with cross-functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- Wilmington, Delaware, United States
- McLean, Virginia, United States
- Richmond, Virginia, United States
- Riverwoods, Illinois Wilmington, DelawareRichmond
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Direct Mail marketingintermediate
- Segmentation & targetingintermediate
- Marketing analyticsintermediate
- Budget managementintermediate
- Creative strategy & executionintermediate
- Testing strategiesintermediate
- Cross-functional collaborationintermediate
Required Qualifications
- Bachelor’s Degree or Military experience (experience)
- At least 5 years experience in Direct Mail marketing (experience)
- At least 5 years of experience in segmentation & targeting (experience)
- At least 5 years of experience with marketing analytics and optimization (experience)
- At least 5 years experience managing budgets (experience)
- At least 5 years of experience in Direct Mail creative strategy & execution (experience)
- 3+ years of marketing experience in financial services (preferred) (experience)
Responsibilities
- Lead prioritization, development and execution of Direct Mail marketing agenda
- Drive testing strategies for targeting, creative, and landing page optimization
- Oversee Direct Mail channel strategy alignment to business priorities
- Steward maintenance and monitoring of channel efforts with partners
- Keep pace with industry trends to drive channel innovation
- Act as Direct Mail expert, democratizing insights and learnings
- Introduce opportunities to drive business growth efficiently
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank @ Capital One.
Related Books and Jobs
Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
Capital One
Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
Job Description
Overview
We are looking for a creative, analytical Marketing Manager to lead the Direct Mail marketing strategy efforts for our Retail Bank division. This role will drive a roadmap focused on the Direct Mail channel to accelerate our marketing efforts and be a critical contributor to a rapidly growing marketing program. You will be a leading voice aligned to the channel and you will work closely with internal & external partners to drive growth, pulling many different levers to grow the program (channel innovation, optimization strategies, audiences, creative, landing experience, customer journey, etc.).This highly visible, strategic leadership role will focus on scaling Direct Mail strategies across the Bank brand and portfolio of products, fueling business growth. This lead will oversee the development, execution & optimizations of the Direct Mail strategies in partnership with partner teams. They will also partner on the testing roadmaps to maximize channel performance to scale continued growth. In addition, this lead will be responsible for building a vision and long term roadmap for the continued growth and success of this marketing channel.The ideal candidate will have proven experience translating performance data into actionable Direct Mail marketing strategies, navigating matrixed organizations, managing significant goals focused on business outcomes and working with internal partners to see their vision through to market. To be successful, the Direct Mail lead will need to thrive working in white space, building powerful cross-functional relationships and turning analytics into actionable marketing strategies. Responsibilities:Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
Steward the maintenance and monitoring of channel efforts with internal team members & partners
Keep pace with industry trends and best practices to drive channel innovation
Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings
Introduce new opportunities to drive business growth in an efficient & profitable manner
Is obsessed with Direct Mail and direct marketing in general
Can quickly flex their thinking across the customer journey from awareness, consideration, conversion and brand loyalty
Loves to leverage data to tell stories and uncover actionable insights
Thrives on the opportunity to lead and build in white space, collaboration and the drive for results
Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps
Is able to break a strategy down into a testing plan that accelerates momentum and drives learnings to make their channels more impactful
Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all
Bachelor’s Degree or Military experience
At least 5 years experience in Direct Mail marketing
At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals
At least 5 years of experience with marketing analytics and optimization
At least 5 years experience managing budgets
At least 5 years of experience in Direct Mail creative strategy & execution
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals
3+ years of marketing experience in financial services or another highly regulated industry
3+ years of experience working with cross-functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- Wilmington, Delaware, United States
- McLean, Virginia, United States
- Richmond, Virginia, United States
- Riverwoods, Illinois Wilmington, DelawareRichmond
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Direct Mail marketingintermediate
- Segmentation & targetingintermediate
- Marketing analyticsintermediate
- Budget managementintermediate
- Creative strategy & executionintermediate
- Testing strategiesintermediate
- Cross-functional collaborationintermediate
Required Qualifications
- Bachelor’s Degree or Military experience (experience)
- At least 5 years experience in Direct Mail marketing (experience)
- At least 5 years of experience in segmentation & targeting (experience)
- At least 5 years of experience with marketing analytics and optimization (experience)
- At least 5 years experience managing budgets (experience)
- At least 5 years of experience in Direct Mail creative strategy & execution (experience)
- 3+ years of marketing experience in financial services (preferred) (experience)
Responsibilities
- Lead prioritization, development and execution of Direct Mail marketing agenda
- Drive testing strategies for targeting, creative, and landing page optimization
- Oversee Direct Mail channel strategy alignment to business priorities
- Steward maintenance and monitoring of channel efforts with partners
- Keep pace with industry trends to drive channel innovation
- Act as Direct Mail expert, democratizing insights and learnings
- Introduce opportunities to drive business growth efficiently
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank @ Capital One.
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