Salesforce Marketing Cloud Campaign Specialist
Capital One
Salesforce Marketing Cloud Campaign Specialist
Job Description
Overview
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of journey orchestration and marketing automation capabilities supported by well managed delivery processes. This exciting new role will be responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments. This associate will play a critical role in the transformation and modernization of owned-digital channel marketing for Card, bringing together consultation and tactical subject matter expertise in email marketing best practices. This associate will have extensive experience with Salesforce Marketing Cloud (SFMC), inclusive of Journey Builder, Email Studio, Automation Studio, Intelligence Reports, and Data Extensions to take advantage of modern Martech and Data capabilities. This role is responsible for translating audience insights into marketing plans, building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.Responsibilities:Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns
Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions. SQL, HTML, and CSS experience required.
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.
Troubleshoots and resolves technical or process issues as they arise.
Experience building, optimizing, and documenting technical processes to enable marketing teams.
Has the fungibility to flex across being a marketer / practitioner and transformation thought leader
Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
Keen eye for details and obsesses about accuracy of work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.
Bachelor’s Degree or Military experience
At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud or other marketing & messaging tools
At least 2 years of experience leveraging SQL queries to build target audiences
3+ years of journey orchestration experience in Financial Services or other regulated industry
3+ years experience with Salesforce Marketing Cloud, Hightouch , or other CDP and enterprise MAPs
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
BPM, Lean, PMP Certifications
2+ years leveraging Workfront or other project management systems
2+ years of Risk Management experience
Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
Experience writing and editing SSJS
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- Richmond, Virginia, United States
- New York, New York, United States
- San Francisco, California, United States
- Chicago, Illinois McLean, VirginiaMcLean
Salary
45,000 - 80,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Salesforce Marketing Cloud (SFMC)intermediate
- Journey Builderintermediate
- Email Studiointermediate
- Automation Studiointermediate
- SQLintermediate
- HTMLintermediate
- CSSintermediate
- AMPscriptintermediate
- SSJSintermediate
Required Qualifications
- Bachelor’s Degree or Military experience (experience)
- At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging SFMC (experience)
- At least 2 years of experience leveraging SQL queries to build target audiences (experience)
- Preferred: 3+ years of journey orchestration experience in Financial Services (experience)
- Preferred: Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist (experience)
Responsibilities
- Partner with Marketing Strategy leads to design SFMC journeys and build audiences
- Design and execute cross-channel SFMC journeys
- Bring expertise in personalization and marketing automation
- Monitor and analyze marketing campaign performance
- Troubleshoot technical or process issues
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Salesforce Marketing Cloud Campaign Specialist @ Capital One.
Related Books and Jobs
Salesforce Marketing Cloud Campaign Specialist
Capital One
Salesforce Marketing Cloud Campaign Specialist
Job Description
Overview
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of journey orchestration and marketing automation capabilities supported by well managed delivery processes. This exciting new role will be responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments. This associate will play a critical role in the transformation and modernization of owned-digital channel marketing for Card, bringing together consultation and tactical subject matter expertise in email marketing best practices. This associate will have extensive experience with Salesforce Marketing Cloud (SFMC), inclusive of Journey Builder, Email Studio, Automation Studio, Intelligence Reports, and Data Extensions to take advantage of modern Martech and Data capabilities. This role is responsible for translating audience insights into marketing plans, building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.Responsibilities:Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns
Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions. SQL, HTML, and CSS experience required.
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.
Troubleshoots and resolves technical or process issues as they arise.
Experience building, optimizing, and documenting technical processes to enable marketing teams.
Has the fungibility to flex across being a marketer / practitioner and transformation thought leader
Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
Keen eye for details and obsesses about accuracy of work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.
Bachelor’s Degree or Military experience
At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud or other marketing & messaging tools
At least 2 years of experience leveraging SQL queries to build target audiences
3+ years of journey orchestration experience in Financial Services or other regulated industry
3+ years experience with Salesforce Marketing Cloud, Hightouch , or other CDP and enterprise MAPs
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
BPM, Lean, PMP Certifications
2+ years leveraging Workfront or other project management systems
2+ years of Risk Management experience
Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
Experience writing and editing SSJS
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- Richmond, Virginia, United States
- New York, New York, United States
- San Francisco, California, United States
- Chicago, Illinois McLean, VirginiaMcLean
Salary
45,000 - 80,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Salesforce Marketing Cloud (SFMC)intermediate
- Journey Builderintermediate
- Email Studiointermediate
- Automation Studiointermediate
- SQLintermediate
- HTMLintermediate
- CSSintermediate
- AMPscriptintermediate
- SSJSintermediate
Required Qualifications
- Bachelor’s Degree or Military experience (experience)
- At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging SFMC (experience)
- At least 2 years of experience leveraging SQL queries to build target audiences (experience)
- Preferred: 3+ years of journey orchestration experience in Financial Services (experience)
- Preferred: Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist (experience)
Responsibilities
- Partner with Marketing Strategy leads to design SFMC journeys and build audiences
- Design and execute cross-channel SFMC journeys
- Bring expertise in personalization and marketing automation
- Monitor and analyze marketing campaign performance
- Troubleshoot technical or process issues
Benefits
- general: Comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Salesforce Marketing Cloud Campaign Specialist @ Capital One.
Related Books and Jobs