Senior Associate, Product Marketing Strategist| Retail Bank
Capital One
Senior Associate, Product Marketing Strategist| Retail Bank
Job Description
Overview
Are you passionate about working on breakthrough marketing campaigns? Capital One is seeking a Marketing Senior Associate to join our dynamic Integrated Strategy team. In this role, you will be a key member of our marketing efforts, assisting with the development of creative and messaging strategies for integrated campaigns. You'll help execute compelling narratives, assist with the learning agenda, and help maintain our brand voice across all channels.Responsibilities:As a Senior Associate on the Integrated Strategy team, you will be a key team member assisting with the "why" and the "what" behind our marketing campaigns.Assist with Creative Strategy: You'll help gather business objectives and consumer insights into clear creative briefs that are shared with our internal creative teams and external agency partners.
Support Messaging Strategy: You will help execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences.
Assist with the Learning Agenda: You'll support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights.
Coordinate Campaign Integration: You will work with cross-functional teams—including Brand, Channel Leads, Product Strategy, and others—to help support a cohesive and seamless customer experience.
Gather Insights: You'll build knowledge on our customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team.
Experience assisting with omni-channel integrated marketing campaigns.
Strong communication and presentation skills, with the ability to partner with team members and stakeholders.
Demonstrated ability to help translate data and customer insights into marketing updates and recommendations.
Experience contributing to insightful creative briefs and supporting the creative development process from concept to execution.
A collaborative spirit and experience managing tasks for multiple projects in a fast-paced, agile environment.
Bachelor's Degree or military experience.
At least 2 years of experience in marketing, brand strategy, or advertising
At least 1 year of experience supporting marketing campaigns
3+ years of marketing experience focusing on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- Richmond, Virginia, United States
- Wilmington, Delaware McLean, VirginiaMcLean
Salary
50,000 - 85,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- omnichannel integrated marketing campaignsintermediate
- communication and presentation skillsintermediate
- translating data and customer insightsintermediate
- creative briefs developmentintermediate
- collaborative project managementintermediate
Required Qualifications
- Bachelor's Degree or military experience (experience)
- At least 2 years of experience in marketing, brand strategy, or advertising (experience)
- At least 1 year of experience supporting marketing campaigns (experience)
- 3+ years of marketing experience focusing on brand strategy or campaign development (preferred) (experience)
- Marketing experience in financial services or heavily regulated industry (preferred) (experience)
Responsibilities
- Assist with creative strategy by gathering business objectives and consumer insights into creative briefs
- Support messaging strategy by executing clear, compelling, customer-centric messaging hierarchies
- Assist with learning agenda by tracking key questions and partnering with analytics teams
- Coordinate campaign integration with cross-functional teams for cohesive customer experience
- Gather insights on customers, competitive landscape, and market trends to support recommendations
Benefits
- general: comprehensive health benefits
- general: financial benefits
- general: other benefits supporting total well-being
Answer 10 quick questions to check your fit for Senior Associate, Product Marketing Strategist| Retail Bank @ Capital One.
Related Books and Jobs
Senior Associate, Product Marketing Strategist| Retail Bank
Capital One
Senior Associate, Product Marketing Strategist| Retail Bank
Job Description
Overview
Are you passionate about working on breakthrough marketing campaigns? Capital One is seeking a Marketing Senior Associate to join our dynamic Integrated Strategy team. In this role, you will be a key member of our marketing efforts, assisting with the development of creative and messaging strategies for integrated campaigns. You'll help execute compelling narratives, assist with the learning agenda, and help maintain our brand voice across all channels.Responsibilities:As a Senior Associate on the Integrated Strategy team, you will be a key team member assisting with the "why" and the "what" behind our marketing campaigns.Assist with Creative Strategy: You'll help gather business objectives and consumer insights into clear creative briefs that are shared with our internal creative teams and external agency partners.
Support Messaging Strategy: You will help execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences.
Assist with the Learning Agenda: You'll support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights.
Coordinate Campaign Integration: You will work with cross-functional teams—including Brand, Channel Leads, Product Strategy, and others—to help support a cohesive and seamless customer experience.
Gather Insights: You'll build knowledge on our customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team.
Experience assisting with omni-channel integrated marketing campaigns.
Strong communication and presentation skills, with the ability to partner with team members and stakeholders.
Demonstrated ability to help translate data and customer insights into marketing updates and recommendations.
Experience contributing to insightful creative briefs and supporting the creative development process from concept to execution.
A collaborative spirit and experience managing tasks for multiple projects in a fast-paced, agile environment.
Bachelor's Degree or military experience.
At least 2 years of experience in marketing, brand strategy, or advertising
At least 1 year of experience supporting marketing campaigns
3+ years of marketing experience focusing on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- McLean, Virginia, United States
- Richmond, Virginia, United States
- Wilmington, Delaware McLean, VirginiaMcLean
Salary
50,000 - 85,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- omnichannel integrated marketing campaignsintermediate
- communication and presentation skillsintermediate
- translating data and customer insightsintermediate
- creative briefs developmentintermediate
- collaborative project managementintermediate
Required Qualifications
- Bachelor's Degree or military experience (experience)
- At least 2 years of experience in marketing, brand strategy, or advertising (experience)
- At least 1 year of experience supporting marketing campaigns (experience)
- 3+ years of marketing experience focusing on brand strategy or campaign development (preferred) (experience)
- Marketing experience in financial services or heavily regulated industry (preferred) (experience)
Responsibilities
- Assist with creative strategy by gathering business objectives and consumer insights into creative briefs
- Support messaging strategy by executing clear, compelling, customer-centric messaging hierarchies
- Assist with learning agenda by tracking key questions and partnering with analytics teams
- Coordinate campaign integration with cross-functional teams for cohesive customer experience
- Gather insights on customers, competitive landscape, and market trends to support recommendations
Benefits
- general: comprehensive health benefits
- general: financial benefits
- general: other benefits supporting total well-being
Answer 10 quick questions to check your fit for Senior Associate, Product Marketing Strategist| Retail Bank @ Capital One.
Related Books and Jobs