Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote)
Capital One
Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote)
Job Description
Overview
Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn’t exist in the marketplace to enable us to operate at scale in the cloud. Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale. We also recognize that many other businesses are facing similar data management needs as they accelerate their cloud and data journeys, and are exploring how best to bring some of the tools to market as enterprise B2B software solutions. And in 2022, we publicly announced Capital One Software and brought our first B2B software solution, Slingshot, to market, followed by Databolt in 2025.About the Team: Capital One Software is redefining how enterprises engage with our data and cloud solutions. As the Senior Manager, Digital Content Strategy & Organic Growth, you will pioneer a dual-threat visibility strategy: maintaining dominance in traditional search engines while securing our position as the authoritative source in the emerging landscape of AI-driven discovery.You will act as the architect of our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority. Your core mandate is to evolve our presence from simply "ranking for keywords" to "owning the answer." You will ensure that whether a prospect asks a search engine or a Large Language Model (LLM) about enterprise data solutions, Capital One Software is the cited expert.To achieve this, you will build a content architecture that is structured for machines and compelling for humans. You will blend on-site content excellence with off-site visibility strategies to drive high-intent, qualified traffic across the entire customer lifecycle, from the buyer’s journey (discovery and lead gen) to the customer journey (education and advocacy).We seek a visionary leader who understands that search is evolving into dialogue. If you are an innovative strategist ready to define how B2B enterprises are discovered in the age of AI and drive significant business impact through organic growth, we encourage you to apply.What you’ll doUnified Search Strategy: Own the roadmap for organic growth, simultaneously targeting top rankings on Google and "Share of Citation" on AI platforms like ChatGPT, Perplexity, and Claude.
Technical Content Architecture: Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine-readable and optimized for LLM retrieval.
"Answer-First" Content Direction: Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets.
Off-Site Authority & Digital PR: Orchestrate strategies to gain mentions on high-authority industry sites and third-party review platforms (G2, Capterra) to validate brand authority to search algorithms.
New-Gen Analytics: Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high-intent traffic quality.
Cross-Functional Alignment: Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high-performing digital product that drives ROI.
At least 7 years of strategic search experience in digital strategy, SEO, or content marketing, with a specific focus on B2B enterprise software or SaaS environments.
Bachelor’s, Master’s, or PhD in quantitative fields (such as Engineering, CS, Economics) or MBA with quantitative focus.
Deep understanding of how Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems retrieve and cite information. Proven ability to optimize content for "Answer Engines" (Perplexity, ChatGPT, Gemini).
Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles to help machines understand content context.
Experience driving off-page visibility through digital PR, backlink strategies, and influence marketing to signal authority to search algorithms.
Demonstrated ability to collaborate effectively with Product Marketers on their strategy, Product Managers to influence roadmaps, Developers to implement technical requirements, and Designers to ensure UX supports content consumption.
Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and the ability to define and track new KPIs related to AI visibility (e.g., Share of Voice in AI responses).
Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- Richmond, Virginia, United States (Remote)
- McLean, Virginia, United States (Remote)
- Remote, United States (Remote)
- San Francisco, California Richmond, Virginia (Remote)
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- SEO strategyintermediate
- Content strategyintermediate
- Technical SEOintermediate
- Digital PRintermediate
- AI/LLM optimizationintermediate
- Analytics and KPI trackingintermediate
Required Qualifications
- Bachelor’s, Master’s, or PhD in quantitative field or MBA (experience)
- At least 7 years strategic search/SEO/content marketing experience in B2B SaaS (experience)
Responsibilities
- Own organic growth roadmap targeting Google and AI platforms
- Implement structured data and knowledge graphs
- Direct answer-first content strategy
- Orchestrate off-site authority and digital PR
- Define new-gen analytics for AI visibility
- Align cross-functional teams on website evolution
Benefits
- general: Comprehensive health benefits
- general: Financial benefits
- general: Other benefits supporting total well-being
Answer 10 quick questions to check your fit for Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote) @ Capital One.
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Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote)
Capital One
Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote)
Job Description
Overview
Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn’t exist in the marketplace to enable us to operate at scale in the cloud. Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale. We also recognize that many other businesses are facing similar data management needs as they accelerate their cloud and data journeys, and are exploring how best to bring some of the tools to market as enterprise B2B software solutions. And in 2022, we publicly announced Capital One Software and brought our first B2B software solution, Slingshot, to market, followed by Databolt in 2025.About the Team: Capital One Software is redefining how enterprises engage with our data and cloud solutions. As the Senior Manager, Digital Content Strategy & Organic Growth, you will pioneer a dual-threat visibility strategy: maintaining dominance in traditional search engines while securing our position as the authoritative source in the emerging landscape of AI-driven discovery.You will act as the architect of our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority. Your core mandate is to evolve our presence from simply "ranking for keywords" to "owning the answer." You will ensure that whether a prospect asks a search engine or a Large Language Model (LLM) about enterprise data solutions, Capital One Software is the cited expert.To achieve this, you will build a content architecture that is structured for machines and compelling for humans. You will blend on-site content excellence with off-site visibility strategies to drive high-intent, qualified traffic across the entire customer lifecycle, from the buyer’s journey (discovery and lead gen) to the customer journey (education and advocacy).We seek a visionary leader who understands that search is evolving into dialogue. If you are an innovative strategist ready to define how B2B enterprises are discovered in the age of AI and drive significant business impact through organic growth, we encourage you to apply.What you’ll doUnified Search Strategy: Own the roadmap for organic growth, simultaneously targeting top rankings on Google and "Share of Citation" on AI platforms like ChatGPT, Perplexity, and Claude.
Technical Content Architecture: Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine-readable and optimized for LLM retrieval.
"Answer-First" Content Direction: Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets.
Off-Site Authority & Digital PR: Orchestrate strategies to gain mentions on high-authority industry sites and third-party review platforms (G2, Capterra) to validate brand authority to search algorithms.
New-Gen Analytics: Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high-intent traffic quality.
Cross-Functional Alignment: Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high-performing digital product that drives ROI.
At least 7 years of strategic search experience in digital strategy, SEO, or content marketing, with a specific focus on B2B enterprise software or SaaS environments.
Bachelor’s, Master’s, or PhD in quantitative fields (such as Engineering, CS, Economics) or MBA with quantitative focus.
Deep understanding of how Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems retrieve and cite information. Proven ability to optimize content for "Answer Engines" (Perplexity, ChatGPT, Gemini).
Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles to help machines understand content context.
Experience driving off-page visibility through digital PR, backlink strategies, and influence marketing to signal authority to search algorithms.
Demonstrated ability to collaborate effectively with Product Marketers on their strategy, Product Managers to influence roadmaps, Developers to implement technical requirements, and Designers to ensure UX supports content consumption.
Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and the ability to define and track new KPIs related to AI visibility (e.g., Share of Voice in AI responses).
Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- Richmond, Virginia, United States (Remote)
- McLean, Virginia, United States (Remote)
- Remote, United States (Remote)
- San Francisco, California Richmond, Virginia (Remote)
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- SEO strategyintermediate
- Content strategyintermediate
- Technical SEOintermediate
- Digital PRintermediate
- AI/LLM optimizationintermediate
- Analytics and KPI trackingintermediate
Required Qualifications
- Bachelor’s, Master’s, or PhD in quantitative field or MBA (experience)
- At least 7 years strategic search/SEO/content marketing experience in B2B SaaS (experience)
Responsibilities
- Own organic growth roadmap targeting Google and AI platforms
- Implement structured data and knowledge graphs
- Direct answer-first content strategy
- Orchestrate off-site authority and digital PR
- Define new-gen analytics for AI visibility
- Align cross-functional teams on website evolution
Benefits
- general: Comprehensive health benefits
- general: Financial benefits
- general: Other benefits supporting total well-being
Answer 10 quick questions to check your fit for Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote) @ Capital One.
Related Books and Jobs