Sr. Manager, Dealer Brand
Capital One
Sr. Manager, Dealer Brand
Job Description
Overview
Capital One Auto is seeking an innovative and data-driven Senior Manager to lead dealer brand marketing efforts for the Navigator Platform line of business. This associate will play a critical role in our B2B growth strategy, supporting Navigator Platform go-to-market (GTM) efforts, focused on driving integrated strategies across the dealer journey.This role requires a mix of omni-channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, an understanding of B2B marketing execution and marketing analytics, and the ability to identify and continuously drive optimizations as a high-impact people leader. In this business-integrated role, you will lead the charge in defining and amplifying our brand's presence in the evolving automotive market. This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you're ready to elevate a powerful brand to new heights, this role is for you.
What You’ll Do:
Develop and execute integrated brand strategies by spearheading impactful marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Business Analytics, Creative, Legal, etc.
Set the overarching Brand agenda for Navigator Platform, owning the roadmap and prioritization for Navigator Platform Brand strategy.
Gain a deep understanding of Capital One Auto’s Navigator Platform offerings, serving as the subject matter expert on the Brand team.
Oversee cross-channel campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.
Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.
Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, public relations, and executive visibility strategies.
Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.
Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.
Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.
Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings.
A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.
Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries.
A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes.
Expertise in omni-channel marketing from digital, social, and content marketing to traditional and experiential activations.
A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach.
Leadership skills that include, empower, and inspire by fostering innovation and collaboration cross-functionally at all levels.
Highly effective communication skills with outstanding writing, editing, and presentation abilities.
Experience working with internal creative teams and agencies to execute high-quality campaigns.
A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing.
Excellent judgement to anticipate and mitigate potential risks.
Bachelor's Degree or military experience
At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
At least 1 year of people management experience
Master's degree in Marketing, Communications, or Business
3+ years of people management experience
5+ years of experience presenting to senior leadership
5+ years of experience in financial services marketing
5+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
Experience with automotive B2B marketing or automotive lending providers
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- Plano, Texas Plano, Texas
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- omni-channel marketing expertiseintermediate
- B2B marketing executionintermediate
- marketing analyticsintermediate
- data-driven decision-makingintermediate
- leadership and people managementintermediate
- cross-functional collaborationintermediate
- strategic communication and presentationintermediate
Required Qualifications
- Bachelor's Degree or military experience (experience)
- At least 7 years of experience in direct response marketing, brand marketing, B2B marketing, or corporate communications (experience)
- At least 1 year of people management experience (experience)
- Master's degree in Marketing, Communications, or Business (preferred) (experience)
- 3+ years of people management experience (preferred) (experience)
- 5+ years of experience presenting to senior leadership (preferred) (experience)
- 5+ years of experience in financial services marketing (preferred) (experience)
Responsibilities
- Develop and execute integrated brand strategies with cross-functional teams
- Set the Brand agenda and own roadmap for Navigator Platform
- Serve as subject matter expert on Capital One Auto’s Navigator Platform offerings
- Oversee cross-channel campaigns for awareness, acquisition, engagement, and retention
- Strengthen brand identity through consistent voice, visuals, and storytelling
- Leverage data analytics and insights to optimize marketing strategies
- Lead and inspire a high-performing brand marketing team
Benefits
- general: comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Sr. Manager, Dealer Brand @ Capital One.
Related Books and Jobs
Sr. Manager, Dealer Brand
Capital One
Sr. Manager, Dealer Brand
Job Description
Overview
Capital One Auto is seeking an innovative and data-driven Senior Manager to lead dealer brand marketing efforts for the Navigator Platform line of business. This associate will play a critical role in our B2B growth strategy, supporting Navigator Platform go-to-market (GTM) efforts, focused on driving integrated strategies across the dealer journey.This role requires a mix of omni-channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, an understanding of B2B marketing execution and marketing analytics, and the ability to identify and continuously drive optimizations as a high-impact people leader. In this business-integrated role, you will lead the charge in defining and amplifying our brand's presence in the evolving automotive market. This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you're ready to elevate a powerful brand to new heights, this role is for you.
What You’ll Do:
Develop and execute integrated brand strategies by spearheading impactful marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Business Analytics, Creative, Legal, etc.
Set the overarching Brand agenda for Navigator Platform, owning the roadmap and prioritization for Navigator Platform Brand strategy.
Gain a deep understanding of Capital One Auto’s Navigator Platform offerings, serving as the subject matter expert on the Brand team.
Oversee cross-channel campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.
Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.
Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, public relations, and executive visibility strategies.
Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.
Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.
Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.
Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings.
A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.
Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries.
A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes.
Expertise in omni-channel marketing from digital, social, and content marketing to traditional and experiential activations.
A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach.
Leadership skills that include, empower, and inspire by fostering innovation and collaboration cross-functionally at all levels.
Highly effective communication skills with outstanding writing, editing, and presentation abilities.
Experience working with internal creative teams and agencies to execute high-quality campaigns.
A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing.
Excellent judgement to anticipate and mitigate potential risks.
Bachelor's Degree or military experience
At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
At least 1 year of people management experience
Master's degree in Marketing, Communications, or Business
3+ years of people management experience
5+ years of experience presenting to senior leadership
5+ years of experience in financial services marketing
5+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
Experience with automotive B2B marketing or automotive lending providers
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Locations
- Plano, Texas Plano, Texas
Salary
80,000 - 135,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- omni-channel marketing expertiseintermediate
- B2B marketing executionintermediate
- marketing analyticsintermediate
- data-driven decision-makingintermediate
- leadership and people managementintermediate
- cross-functional collaborationintermediate
- strategic communication and presentationintermediate
Required Qualifications
- Bachelor's Degree or military experience (experience)
- At least 7 years of experience in direct response marketing, brand marketing, B2B marketing, or corporate communications (experience)
- At least 1 year of people management experience (experience)
- Master's degree in Marketing, Communications, or Business (preferred) (experience)
- 3+ years of people management experience (preferred) (experience)
- 5+ years of experience presenting to senior leadership (preferred) (experience)
- 5+ years of experience in financial services marketing (preferred) (experience)
Responsibilities
- Develop and execute integrated brand strategies with cross-functional teams
- Set the Brand agenda and own roadmap for Navigator Platform
- Serve as subject matter expert on Capital One Auto’s Navigator Platform offerings
- Oversee cross-channel campaigns for awareness, acquisition, engagement, and retention
- Strengthen brand identity through consistent voice, visuals, and storytelling
- Leverage data analytics and insights to optimize marketing strategies
- Lead and inspire a high-performing brand marketing team
Benefits
- general: comprehensive, competitive, and inclusive set of health, financial and other benefits
Answer 10 quick questions to check your fit for Sr. Manager, Dealer Brand @ Capital One.
Related Books and Jobs