About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs over 300,000 people globally and generates annual revenues exceeding $86 billion. In Russia, PepsiCo has a strong presence, focusing on sustainable growth, innovation, and delivering consumer-favorite products. We prioritize category excellence, market leadership, and operational efficiency to drive long-term success.

Role Overview

As a Category Business Planning Manager in Krasnodar, Russia, you will play a pivotal role in shaping the strategic direction of our product categories. This full-time position involves leading annual operational planning (AOP), integrated business planning (IBP), and monthly demand reviews (DMR). You will collaborate with sales, finance, and commercial teams to optimize forecasts, budgets, and promotional activities, ensuring we meet key performance indicators like market share, profitability, and ROI. Based in Krasnodar, this role offers the chance to impact PepsiCo's regional performance in the dynamic FMCG sector.

Key Responsibilities

• Lead strategic and operational planning for categories, participating in AOP and IBP cycles while aligning with commercial priorities.
• Develop monthly category planning processes, incorporating new launches, activations, and promotions into client forecasts.
• Manage client budgets (D&A), distribute discretionary funds efficiently, and cascade priorities to sales teams.
• Analyze plan-vs-actual performance, identify growth opportunities, and evaluate client margin impacts with finance and commercial policy teams.
• Design product allocation matrices, implement quota processes, and minimize waste through proactive inventory management.
• Optimize promo plans for compliance and efficiency, including alternative mechanics like N+1, and collaborate on budget utilization.
• Conduct weekly sales monitoring, risk forecasting, and lead price strategy discussions with sales.

Qualifications & Requirements

To succeed in this role, candidates need at least 3 years of experience in business planning, sales, or analytics within FMCG or similar industries. A deep understanding of category management processes, P&L statements, analytics, and statistics is essential. Experience thriving in matrix organizations with cross-functional collaboration is key. Proficiency in digital technologies and analytical tools, along with Intermediate English, will enable effective communication in our global environment. If you have a track record of driving commercial initiatives and optimizing business performance, this is your opportunity to excel at PepsiCo.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your well-being and professional growth. Enjoy competitive compensation with performance-based bonuses, full medical insurance, and wellness programs. We provide ongoing training, leadership development, and access to global mobility opportunities. Work in a collaborative culture with modern facilities in Krasnodar, flexible scheduling, and employee discounts on PepsiCo products. Our commitment to sustainability includes initiatives for work-life balance and community impact.

Career Growth

At PepsiCo, career progression is a priority. This role serves as a launchpad for advancement into senior planning, category management, or regional leadership positions. We invest in your development through mentorship, certifications in analytics and supply chain, and exposure to international projects. Many of our leaders started in roles like this, leveraging PepsiCo's vast network to achieve global impact. Join us to build a rewarding career in one of the world's most admired companies.

Why Join Us

PepsiCo stands out for its innovative spirit, commitment to diversity, and focus on sustainable business practices. In Krasnodar, you'll contribute to a market-leading portfolio while enjoying the vibrancy of Russia's southern hub. Our data-driven approach and consumer-centric strategies ensure your work drives real results. With a supportive team and resources to succeed, PepsiCo empowers you to innovate and grow. Be part of a company shaping the future of food and beverages.

Role FAQs

Q: What is the work schedule? Full-time with standard business hours, potential for flexible arrangements.
Q: Is relocation support available? Yes, for qualified candidates from outside Krasnodar.
Q: What tools will I use? Advanced analytics platforms, ERP systems, and forecasting software.
Q: How does this role impact PepsiCo's goals? Directly influences category profitability, market share, and efficient resource allocation.
Q: What are the next career steps? Opportunities in national planning, category leadership, or sales strategy roles.