About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio of beloved brands that delight consumers daily. In the UK, PepsiCo proudly produces some of the nation's favourite snacks and drinks, including Walkers, Quaker, Doritos, Pipers, and Monster Munch. Our operations span multiple sites across the country, from the Quaker mill in Cupar to the Doritos factory in Coventry and one of the world's largest crisp factories in Leicester. As we gear up for the end of 2025, PepsiCo UK is relocating its headquarters to a vibrant new office in Reading town centre, just minutes from the train station, fostering innovation and collaboration in a modern, accessible environment.

With a UK Snacks business valued at £1.9bn RSV within a £6.5bn category, PepsiCo is at the forefront of the food and beverage sector, driving growth through data-informed strategies and consumer-centric innovation. Joining PepsiCo means contributing to a dynamic team that shapes the future of snacking in the UK and beyond.

Role Overview

The Category Insights Manager - Snacks role is a pivotal position within PepsiCo UK's Business Intelligence team. Reporting to the Business Intelligence Lead, you will spearhead the understanding of category and business performance for our high-performing Snacks division. This analytically demanding role involves harnessing consumer and market data from sources like Nielsen and Kantar to uncover deep insights, crafting compelling narratives for executive audiences, and translating complex data into actionable recommendations.

You'll thrive in this role if you possess a strong analytical mindset, the ability to manage multiple priorities based on importance, urgency, and complexity, and a passion for linking macro trends to strategic business actions. Collaborate with insights teams, commercial partners, and offshore analytics groups to empower decision-making across the organisation. Based in our new Reading office, this full-time position offers the chance to influence a £1.9bn business and drive PepsiCo's leadership in the Snacks category.

Key Responsibilities

Monthly Business Reviews (MBR)

Lead the monthly review of external business performance, preparing content on category growth, market share, and competitor dynamics. Distill market data into simple, actionable messages and present to the Executive leadership team, including GM, Commercial, Finance, Marketing, and NRM leaders. Focus on 'so what' implications and follow-up actions, turning executive questions into briefs and coordinating analyses with stakeholders.

Category Narrative and Quarterly Business Reviews (QBR)

Own the medium- to long-term category narrative, leading QBR compilations that integrate macro and consumer trends. Coordinate insights across teams, deliver overarching narratives with implications for PepsiCo, and support annual Integrated Commercial Planning (ICP). Provide expertise for key presentations like Anchor Market letters and global updates.

Market Forecasting and Outlooks

Consolidate future outlooks for the Snacks category, owning market and share forecasting grounded in consumer insights. Serve as the authority for growth projections, input into Global long-term processes (PGM), and adapt approaches for Annual Operating Plans (AOP).

Consumer-Centric Insights

Enhance consumer centricity by leading a roadmap of in-depth BI studies, such as competitor deep dives and sub-category analyses. Collaborate with Consumer and Strategic Insights teams to deliver holistic stories informing brand strategies.

Capability Development

Support the Business Intelligence Lead in establishing best practices for data-driven decisions, partnering with agencies and offshore teams to build empowering tools.

Qualifications & Requirements

To excel as Category Insights Manager - Snacks, candidates should hold a degree in Business, Marketing, Analytics, Economics, or a related discipline. A minimum of 5 years' experience in category insights, business intelligence, or commercial analysis within the FMCG or food and beverage sector is essential, with proven proficiency in handling Nielsen, Kantar, and similar data sources.

Key requirements include exceptional analytical skills to dissect business performance, strong storytelling abilities for executive communications, and project management expertise to handle complex agendas. Experience presenting to senior stakeholders, forecasting market trends, and collaborating cross-functionally is crucial. Proficiency in data visualisation tools and a consumer-focused mindset will set you apart. UK work eligibility is required.

Benefits & Perks

PepsiCo UK offers a comprehensive benefits package designed to support your well-being and professional success. Enjoy a competitive salary estimated at £65,000 - £95,000, plus performance-based bonuses. Health benefits include private medical insurance, life assurance, and an enhanced pension scheme. Our hybrid working model combines office collaboration in the new Reading location with flexible remote options.

Perks extend to free snacks and drinks from our iconic brands, 25 days of holiday plus bank holidays, and opportunities for learning through PepsiCo University. Family-friendly policies, such as enhanced maternity/paternity leave, ensure work-life balance. We're committed to sustainability and inclusion, offering volunteering days and employee resource groups.

Career Growth

At PepsiCo, career progression is a priority. This role provides exposure to executive leadership and global processes, positioning you for advancement into senior insights or commercial roles. Access mentorship, leadership training, and international opportunities within PepsiCo's vast network. Our track record shows high internal mobility, with many leaders starting in insights positions.

Why Join Us

Join PepsiCo UK to lead insights for a £1.9bn Snacks powerhouse, impacting brands loved by millions. Work in a collaborative, innovative environment with cutting-edge data tools and agency partnerships. Be part of our move to a state-of-the-art Reading office, driving strategic decisions that shape the future of snacking. PepsiCo values diversity, sustainability, and bold thinking—your expertise will make a real difference.

Role FAQs

What is the work setup for this role?

This is a full-time hybrid role based in Reading, UK, with regular office presence for executive presentations and team collaboration.

Do I need prior FMCG experience?

Yes, experience in food & beverage or consumer goods with market data analysis is highly preferred.

What tools will I use?

Primarily Nielsen, Kantar, internal analytics platforms, and data visualisation software.

How does this role impact the business?

You'll directly influence executive decisions, forecasting, and strategy for a £1.9bn Snacks portfolio.

What are the next steps to apply?

Submit your CV via our careers portal for consideration by our talent team.