About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Indonesia, PepsiCo has a strong presence, delivering innovative products that delight consumers while driving sustainable growth. As a Category Manager at PepsiCo in South Jakarta, you'll join a dynamic team committed to category leadership, shopper-centric strategies, and profitable expansion in the fast-moving consumer goods (FMCG) sector.

Role Overview

The Category Manager role at PepsiCo in South Jakarta, Indonesia, is a pivotal leadership position focused on developing and executing category strategies that fuel sustainable growth. This role demands a blend of analytical prowess, commercial insight, and partnership skills to optimize assortment, pricing, shelving, and promotions across retail channels. You'll act as a strategic bridge between Sales, Marketing, Trade Marketing, and Supply Chain, ensuring PepsiCo's categories achieve maximum shopper conversion, market share gains, and profitability. With direct involvement in customer negotiations and data-driven decision-making, this position offers high visibility and impact within PepsiCo's Indonesian operations.

Key Responsibilities

As Category Manager, your core duties include:

• Developing and executing end-to-end category growth strategies aligned with sales, share, and profit KPIs.
• Optimizing product assortment, pricing models, shelving layouts, and promotional plans to enhance visibility and return on investment across modern trade, traditional trade, and e-commerce channels.
• Leading joint business planning sessions and negotiations with key retailers and suppliers to secure favorable terms and collaborative initiatives.
• Leveraging advanced analytics from sources like Nielsen, IRI, POS data, and shopper panels to uncover insights, identify growth gaps, and recommend innovations.
• Monitoring category performance through regular reporting and dashboards, proactively addressing deviations with data-backed corrective actions.
• Fostering cross-functional alignment with Sales, Key Accounts, Marketing, Supply Chain, and Finance teams to deliver integrated plans and measurable outcomes.

Qualifications & Requirements

To excel as PepsiCo's Category Manager in South Jakarta, candidates must possess:

• A Bachelor's degree in Business, Marketing, Economics, or a related field.
• 7-10 years of progressive experience in Sales, Trade Marketing, or Category Management within the FMCG industry, preferably in food and beverage.
• Proven expertise in assortment planning, pricing strategy, shelving optimization, and promotional ROI analysis.
• Strong analytical skills with hands-on experience using market research tools like Nielsen/IRI, retail audits, and POS data.
• Excellent relationship-building abilities for customer-facing negotiations and cross-functional influence.
• Commercial acumen to manage P&L drivers, budgets, and trade spend effectiveness.
• Project leadership capabilities with a track record of executing multiple initiatives simultaneously.

Critical experiences include direct involvement in joint business planning, fact-based category strategies, and stakeholder partnerships across the value chain.

Benefits & Perks

PepsiCo offers a premium compensation package for the Category Manager role, including an estimated salary range of $65,000 - $95,000 USD annually (adjusted for local market equivalents with a competitive buffer). Additional perks include:

• Performance-based bonuses and incentives tied to category growth targets.
• Comprehensive medical, dental, and wellness coverage for employees and families.
• Generous paid time off, parental leave, and flexible working arrangements.
• Access to PepsiCo's world-class learning academy with certifications in category management, analytics, and leadership.
• Employee stock purchase plans and retirement savings matching.
• Exclusive discounts on PepsiCo products and partnerships with lifestyle brands.

Career Growth

At PepsiCo, career progression is a priority. As Category Manager, you'll have opportunities to advance into senior roles like Head of Category Strategy, Commercial Director, or regional leadership positions. PepsiCo's global mobility program enables transfers across Asia-Pacific or worldwide, with mentorship from top executives. Internal promotions fill 70% of leadership roles, supported by tailored development plans, stretch assignments, and exposure to high-impact projects. This role builds expertise in FMCG category leadership, positioning you for long-term success in a $90B+ enterprise.

Why Join Us

Joining PepsiCo as Category Manager in South Jakarta means contributing to a legacy of innovation and market dominance in Indonesia's dynamic F&B landscape. You'll work with cutting-edge tools, collaborate with passionate teams, and drive real business impact— from boosting shelf space at key retailers to launching category-defining promotions. PepsiCo's commitment to sustainability, diversity, and inclusion creates a supportive, high-performance culture. With South Jakarta's vibrant business hub offering modern amenities, this role combines professional excellence with an exceptional quality of life.

Role FAQs

What is the work environment like?

The role blends office-based strategy work in South Jakarta with customer visits to retailers across Indonesia, promoting a hybrid model with collaboration tools.

Is relocation support provided?

PepsiCo offers relocation assistance for qualified internal or external candidates moving to Jakarta.

What tools and data sources will I use?

Expect access to Nielsen/IRI, POS systems, retail panels, and PepsiCo's proprietary analytics platforms.

How does PepsiCo measure success in this role?

Success is tracked via category sales growth, market share, profit margins, trade ROI, and joint business plan achievements.

Are there opportunities for international exposure?

Yes, through PepsiCo's global networks, conferences, and potential rotations in APAC or beyond.