Senior Director, Brand Management

CULTIVATE A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

The Senior Director of Brand Management is the strategic and operational leader responsible for advancing a high-growth, quick service/fast casual brand at enterprise scale. You will own brand strategy, positioning, and the integrated marketing agenda that drives traffic, frequency, and market share across thousands of restaurants (company-owned and franchised). You will lead a cross-functional commercialization engine for core menu and LTOs, oversee creative and media excellence, and ensure a consistent, compelling guest experience across in-restaurant, drive-thru, delivery, and digital channels (app, web, loyalty).

WHAT YOU’LL DO

Brand strategy and positioning

• Define and evolve brand architecture, value proposition, and visual/verbal identity; ensure governance across all touchpoints.
• Translate brand purpose into differentiating guest experiences and culturally relevant storytelling.

Annual planning and go-to-market

• Lead the annual and quarterly brand plan, inclusive of the promotional calendar, LTO pipeline, pricing/pack architecture, and merchandising.
• Orchestrate integrated campaigns across paid, owned, and earned channels; ensure local market activation and franchisee alignment.

Menu and innovation commercialization

• Partner with Culinary/R&D, Operations, Supply Chain, and Finance to bring innovation from concept to nationwide launch.
• Build test-and-learn roadmaps; scale winners with excellence in packaging, in-restaurant merchandising, and crew enablement.

Performance, media, and digital growth

• Oversee creative development, media strategy, and optimization across TV/CTV, digital, social, search, OOH, and influencer.
• Partner with Digital/Product, CRM, and Loyalty to drive acquisition, activation, frequency, and personalization.
• Champion measurement rigor: MMM, incrementality, A/B testing, and unified dashboards that link brand and performance outcomes.

Experience and channel stewardship

• Ensure brand consistency across restaurant experience, drive-thru, third-party delivery, kiosks, and packaging.

• Partner on store design/messaging, crew training materials, and operational readiness to deliver on the brand promise.

Reputation and purpose

• Partner with Comms/PR on brand storytelling, issues/crisis response, and social/community impact.
• Embed DEI, sustainability, and responsible marketing practices into brand activity.

Team and agency leadership

• Lead, coach, and scale a high-performing team of brand managers.
• Select and manage agency partners across creative, media, PR, social, and research.

WHAT YOU’LL BRING TO THE TABLE

• 12+ years of progressive brand/marketing leadership in QSR/fast casual, multi-unit retail, or CPG; experience at national scale required.
• Proven track record building enduring brands while delivering near-term traffic and sales.
• Expertise in integrated marketing, calendar/P&L management, and large-scale product launches.
• Fluency in digital growth levers: loyalty, CRM, app, delivery marketplaces, and performance media.
• Data-driven decision maker with strong command of testing, MMM, and translating insights into action.
• Experience influencing across franchised systems and field organizations.
• Exceptional leadership, communication, and stakeholder management skills; able to rally cross-functional teams.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.

Key success metrics

• Comp sales and traffic growth; market share gains.
• Brand health: awareness, consideration, preference, and distinctiveness.
• Loyalty and digital: active members, frequency, order mix, and incremental revenue.
• Campaign and promotional ROI; media efficiency and effectiveness.
• Innovation performance: LTO sell-through, margin impact, and repeat.
• Guest experience: NPS/OSAT, social sentiment, and service consistency.

PAY TRANSPARENCY

A reasonable estimate of the current base salary range for this position is $250,000 - $300,000. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more.  Visit https://jobs.chipotle.com/benefits

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply. 

Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact ADAaccommodations@chipotle.comif you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.