Coach Position at Nike in Changchun, China Mainland

About Nike

Nike is the world's leading sports brand, empowering athletes and everyday consumers through innovative products, cutting-edge technology, and inspirational storytelling. With a presence in over 190 countries, Nike drives the future of sport by creating groundbreaking footwear, apparel, and equipment. In China, Nike operates a vast network of retail stores, blending digital innovation with premium retail experiences. Joining Nike means becoming part of a dynamic culture that values innovation, diversity, and relentless pursuit of excellence. As a Coach in Changchun, you'll contribute to Nike's mission to bring inspiration and innovation to every athlete in China.

Role Overview

The Coach role at Nike in Changchun, China Mainland, is a pivotal leadership position within our retail operations. Reporting to the Store Manager, you'll manage specific store zones, focusing on inventory, product presentation, sales, and service. This full-time role demands a blend of operational expertise and people leadership to drive sales performance and elevate customer experiences. With Nike's global standards and regional strategies, you'll implement plans that push business results while fostering team growth. Ideal for retail professionals with leadership experience, this position offers a platform to shine in a high-energy environment.

Key Responsibilities

As a Nike Coach, your day-to-day impact will be significant:

• Plan team daily or short-term task priorities, manage employees, set individual goals, and provide input on hiring, performance reviews, and rewards.
• Manage all daily activities in assigned store areas, including sales, service, staff selection, product, time, and operations management.
• Execute and uphold product merchandising and sales floor standards to Nike's premium quality.
• Communicate promotional information effectively to maximize every campaign's results.
• Analyze sales and customer feedback to spot product issues and opportunities for growth.
• Supervise, train, and coach employees within your designated zones.
• Partner with the Store Manager to deliver outstanding consumer and employee experiences while executing global and regional business plans.

Daily Impact

Expect a fast-paced role where you'll balance operational excellence with motivational leadership, ensuring your team consistently exceeds sales targets and upholds Nike's brand prestige.

Qualifications & Requirements

To excel as a Nike Coach, bring the following expertise:

• At least 3 years of retail experience, demonstrating deep knowledge of store operations.
• Minimum 1 year in a leadership or supervisory role, with proven team management success.
• Exceptional communication skills for training, feedback, and promotional execution.
• Analytical mindset to interpret sales data and customer insights.
• Passion for retail excellence and commitment to employee development.

These requirements exceed standard benchmarks, positioning you for supervisory growth within Nike's retail network.

Benefits & Perks

Nike invests in its Coaches with industry-leading rewards:

• Competitive annual salary estimated at 65,000 - 95,000 CNY, based on retail leadership benchmarks in China.
• Performance-based bonuses and incentives tied to store results.
• Comprehensive health insurance, including medical, dental, and wellness programs.
• Generous employee discounts on Nike products worldwide.
• Paid time off, parental leave, and flexible scheduling.
• Access to Nike's state-of-the-art training facilities and leadership development.

Wellness Focus

Nike prioritizes holistic well-being with fitness reimbursements, mental health support, and community engagement opportunities.

Career Growth

Nike fosters internal mobility. As a Coach, you'll gain exposure to multi-channel retail strategies, digital tools, and global best practices. High performers advance to Store Manager, District Manager, or corporate roles in merchandising, operations, or talent development. Nike University offers ongoing learning, mentorship, and leadership tracks tailored for Asia-Pacific growth.

Pathways in China

In China's booming retail market, Coaches often lead expansions into new stores or e-commerce integrations, accelerating careers regionally and globally.

Why Join Us

Work for the iconic Swoosh in Changchun, where you'll lead a passionate team in a vibrant retail hub. Nike's culture celebrates diversity, innovation, and athletic spirit. Enjoy collaboration with global teams, cutting-edge product launches, and the satisfaction of creating memorable customer moments. In China Mainland, Nike is expanding rapidly, offering unmatched stability and upward mobility in retail leadership.

Role FAQs

What is the work schedule for a Coach?

Full-time, typically 40-45 hours per week, including weekends and holidays to align with retail demands.

Is prior Nike experience required?

No, but retail leadership in consumer-facing brands is essential.

What salary can I expect?

Estimated 65,000 - 95,000 CNY yearly, with bonuses for top performance.

How does Nike support career progression?

Through structured programs, mentorship, and performance-based promotions.

Are there relocation benefits?

Discussed case-by-case for internal transfers; local candidates preferred for Changchun.

Ready to coach the next generation of Nike athletes? Apply now and elevate your retail career.