Director, Consumer & Shopper Insights Careers at Coca-Cola - Bangkok, Thailand | Apply Now!
Coca-Cola
Director, Consumer & Shopper Insights Careers at Coca-Cola - Bangkok, Thailand | Apply Now!
Job Description
Director, Consumer & Shopper Insights and Portfolio Management - Thailand
Role Overview
The Director, Consumer & Shopper Insights and Portfolio Management for Thailand is a critical leadership role within Coca-Cola's ASEAN & South Pacific Operating Unit (ASP OU). This position is responsible for driving consumer and shopper understanding, translating insights into actionable strategies, and supporting portfolio decisions to accelerate growth in the Thai market. The role requires a deep understanding of both the art and science of consumer behavior, coupled with strong analytical skills and the ability to influence stakeholders across the organization.
A Day in the Life
A typical day for the Director, Consumer & Shopper Insights and Portfolio Management might involve:
- Analyzing consumer research data to identify emerging trends and opportunities.
- Developing and presenting insights to marketing and commercial teams.
- Collaborating with cross-functional teams to develop category strategies and IMX programs.
- Leading human sciences and foresight initiatives to anticipate future market shifts.
- Managing and mentoring a team of insights professionals.
- Meeting with external research partners to discuss ongoing projects.
- Monitoring competitive activity and identifying potential threats and opportunities.
- Reviewing and approving research budgets.
- Presenting findings to senior leadership.
Why Bangkok, Thailand?
Bangkok is a vibrant and dynamic city that serves as a key hub for Coca-Cola's operations in Southeast Asia. The city offers a rich cultural experience, a thriving business environment, and a diverse consumer base. Working in Bangkok provides the opportunity to gain exposure to a fast-growing market and contribute to Coca-Cola's success in the region.
Career Path
This role offers significant opportunities for career advancement within Coca-Cola. Successful candidates may have the opportunity to move into more senior leadership positions within the marketing or insights functions, either in Thailand or in other markets around the world. Coca-Cola is committed to developing its employees and providing them with the resources and support they need to succeed.
Salary & Benefits
The salary for this position is competitive and commensurate with experience. Coca-Cola also offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and professional development opportunities. [Note: Actual salary range will be provided during the interview process.]
Coca-Cola Culture
Coca-Cola is a global company with a strong culture of innovation, collaboration, and customer focus. The company is committed to creating a diverse and inclusive workplace where all employees feel valued and respected. Coca-Cola also has a strong commitment to sustainability and social responsibility.
How to Apply
Interested candidates are encouraged to apply online through the Coca-Cola careers website. Please submit a resume and cover letter highlighting your relevant experience and qualifications.
Frequently Asked Questions (FAQ)
- What are the key skills and qualifications for this role? A Bachelor's degree in Marketing, Business, or a related field is required. 10+ years of experience in consumer insights, strong analytical and communication skills are essential.
- What is the typical career path for someone in this role? Advancement opportunities exist within the marketing and insights functions.
- What is the work environment like at Coca-Cola in Bangkok? Collaborative, dynamic, and focused on innovation and customer needs.
- What is the company's commitment to diversity and inclusion? Coca-Cola is committed to creating a diverse and inclusive workplace.
- What types of professional development opportunities are available? Training programs, conferences, and tuition reimbursement are available.
- What is the company's approach to sustainability and social responsibility? Strong commitment to sustainability and social responsibility.
- What are the key responsibilities of the Director, Consumer & Shopper Insights? Leading insights function, translating data into actionable strategies.
- How does this role contribute to Coca-Cola's overall success? Drives consumer understanding and supports key business decisions.
- What is the interview process like for this position? Typically involves multiple rounds of interviews with HR and hiring managers.
- What are the opportunities for international assignments? Opportunities exist for international assignments and career advancement.
Locations
- Bangkok, Thailand
Salary
165,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Consumer Insightsintermediate
- Shopper Insightsintermediate
- Portfolio Managementintermediate
- Category Strategyintermediate
- IMX Programsintermediate
- Commercial Decision Makingintermediate
- Human Sciencesintermediate
- Foresightsintermediate
- Advanced Analyticsintermediate
- Data Analysisintermediate
- Market Researchintermediate
- Test and Learn Methodologiesintermediate
- Cultural Trend Analysisintermediate
- Behavioral Analysisintermediate
- Retail Optimizationintermediate
- Path-to-Purchase Analysisintermediate
- Brand Strategyintermediate
- Competitive Analysisintermediate
- Stakeholder Managementintermediate
- Communication Skillsintermediate
- Presentation Skillsintermediate
- Financial Acumenintermediate
- Project Managementintermediate
- Leadershipintermediate
- Team Collaborationintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business, Psychology, Sociology, Anthropology, Statistics or related field; Master's degree preferred. (experience)
- 10+ years of experience in consumer and shopper insights, market research, or brand strategy roles, preferably within the FMCG industry. (experience)
- Proven track record of translating consumer and shopper insights into actionable business strategies and impactful marketing programs. (experience)
- Strong understanding of research methodologies, both qualitative and quantitative. (experience)
- Expertise in data analysis and advanced analytics techniques. (experience)
- Experience in leading human sciences, foresights, and future scenario planning. (experience)
- Deep understanding of consumer behavior, cultural trends, and market dynamics in Thailand. (experience)
- Excellent communication, presentation, and interpersonal skills. (experience)
- Ability to influence stakeholders at all levels of the organization. (experience)
- Strong project management and organizational skills. (experience)
- Demonstrated ability to work independently and as part of a team. (experience)
- Proficiency in English and Thai languages. (experience)
Responsibilities
- Lead the consumer and shopper insights function for Coca-Cola Thailand.
- Develop and execute consumer and shopper research plans to understand needs, behaviors, and decision journeys.
- Translate consumer and shopper intelligence into portfolio choices, category strategies, IMX programs, and commercial decisions.
- Drive speed to insight and speed to action by embedding always-on learning and rapid test-and-learn cycles.
- Own the art and science of local consumer and shopper understanding, spanning needs, behaviors, rituals, occasions, and decision journeys.
- Lead human sciences, foresights, and future scenarios to anticipate cultural, category, and consumption shifts.
- Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
- Support portfolio and category decisions for the market by delivering timely and relevant insights.
- Develop and maintain a deep understanding of the competitive landscape and identify opportunities for Coca-Cola to gain a competitive advantage.
- Manage and mentor a team of consumer and shopper insights professionals.
- Collaborate with cross-functional teams to ensure that consumer and shopper insights are integrated into all aspects of the business.
- Manage the budget for the consumer and shopper insights function.
Benefits
- general: Comprehensive health insurance coverage, including medical, dental, and vision.
- general: Competitive salary and performance-based bonuses.
- general: Generous paid time off, including vacation, sick leave, and holidays.
- general: Retirement savings plan with company matching contributions.
- general: Employee stock purchase plan.
- general: Life insurance and disability coverage.
- general: Professional development opportunities, including training programs and conferences.
- general: Tuition reimbursement for continuing education.
- general: Employee assistance program (EAP) for confidential counseling and support.
- general: Wellness programs and resources to promote employee health and well-being.
- general: Product discounts on Coca-Cola beverages and merchandise.
- general: Employee recognition programs.
- general: Relocation assistance, if applicable.
- general: Flexible work arrangements may be available.
- general: Opportunities for international assignments and career advancement.
Tags & Categories
Answer 10 quick questions to check your fit for Director, Consumer & Shopper Insights Careers at Coca-Cola - Bangkok, Thailand | Apply Now! @ Coca-Cola.
Related Books and Jobs
Director, Consumer & Shopper Insights Careers at Coca-Cola - Bangkok, Thailand | Apply Now!
Coca-Cola
Director, Consumer & Shopper Insights Careers at Coca-Cola - Bangkok, Thailand | Apply Now!
Job Description
Director, Consumer & Shopper Insights and Portfolio Management - Thailand
Role Overview
The Director, Consumer & Shopper Insights and Portfolio Management for Thailand is a critical leadership role within Coca-Cola's ASEAN & South Pacific Operating Unit (ASP OU). This position is responsible for driving consumer and shopper understanding, translating insights into actionable strategies, and supporting portfolio decisions to accelerate growth in the Thai market. The role requires a deep understanding of both the art and science of consumer behavior, coupled with strong analytical skills and the ability to influence stakeholders across the organization.
A Day in the Life
A typical day for the Director, Consumer & Shopper Insights and Portfolio Management might involve:
- Analyzing consumer research data to identify emerging trends and opportunities.
- Developing and presenting insights to marketing and commercial teams.
- Collaborating with cross-functional teams to develop category strategies and IMX programs.
- Leading human sciences and foresight initiatives to anticipate future market shifts.
- Managing and mentoring a team of insights professionals.
- Meeting with external research partners to discuss ongoing projects.
- Monitoring competitive activity and identifying potential threats and opportunities.
- Reviewing and approving research budgets.
- Presenting findings to senior leadership.
Why Bangkok, Thailand?
Bangkok is a vibrant and dynamic city that serves as a key hub for Coca-Cola's operations in Southeast Asia. The city offers a rich cultural experience, a thriving business environment, and a diverse consumer base. Working in Bangkok provides the opportunity to gain exposure to a fast-growing market and contribute to Coca-Cola's success in the region.
Career Path
This role offers significant opportunities for career advancement within Coca-Cola. Successful candidates may have the opportunity to move into more senior leadership positions within the marketing or insights functions, either in Thailand or in other markets around the world. Coca-Cola is committed to developing its employees and providing them with the resources and support they need to succeed.
Salary & Benefits
The salary for this position is competitive and commensurate with experience. Coca-Cola also offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and professional development opportunities. [Note: Actual salary range will be provided during the interview process.]
Coca-Cola Culture
Coca-Cola is a global company with a strong culture of innovation, collaboration, and customer focus. The company is committed to creating a diverse and inclusive workplace where all employees feel valued and respected. Coca-Cola also has a strong commitment to sustainability and social responsibility.
How to Apply
Interested candidates are encouraged to apply online through the Coca-Cola careers website. Please submit a resume and cover letter highlighting your relevant experience and qualifications.
Frequently Asked Questions (FAQ)
- What are the key skills and qualifications for this role? A Bachelor's degree in Marketing, Business, or a related field is required. 10+ years of experience in consumer insights, strong analytical and communication skills are essential.
- What is the typical career path for someone in this role? Advancement opportunities exist within the marketing and insights functions.
- What is the work environment like at Coca-Cola in Bangkok? Collaborative, dynamic, and focused on innovation and customer needs.
- What is the company's commitment to diversity and inclusion? Coca-Cola is committed to creating a diverse and inclusive workplace.
- What types of professional development opportunities are available? Training programs, conferences, and tuition reimbursement are available.
- What is the company's approach to sustainability and social responsibility? Strong commitment to sustainability and social responsibility.
- What are the key responsibilities of the Director, Consumer & Shopper Insights? Leading insights function, translating data into actionable strategies.
- How does this role contribute to Coca-Cola's overall success? Drives consumer understanding and supports key business decisions.
- What is the interview process like for this position? Typically involves multiple rounds of interviews with HR and hiring managers.
- What are the opportunities for international assignments? Opportunities exist for international assignments and career advancement.
Locations
- Bangkok, Thailand
Salary
165,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Consumer Insightsintermediate
- Shopper Insightsintermediate
- Portfolio Managementintermediate
- Category Strategyintermediate
- IMX Programsintermediate
- Commercial Decision Makingintermediate
- Human Sciencesintermediate
- Foresightsintermediate
- Advanced Analyticsintermediate
- Data Analysisintermediate
- Market Researchintermediate
- Test and Learn Methodologiesintermediate
- Cultural Trend Analysisintermediate
- Behavioral Analysisintermediate
- Retail Optimizationintermediate
- Path-to-Purchase Analysisintermediate
- Brand Strategyintermediate
- Competitive Analysisintermediate
- Stakeholder Managementintermediate
- Communication Skillsintermediate
- Presentation Skillsintermediate
- Financial Acumenintermediate
- Project Managementintermediate
- Leadershipintermediate
- Team Collaborationintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business, Psychology, Sociology, Anthropology, Statistics or related field; Master's degree preferred. (experience)
- 10+ years of experience in consumer and shopper insights, market research, or brand strategy roles, preferably within the FMCG industry. (experience)
- Proven track record of translating consumer and shopper insights into actionable business strategies and impactful marketing programs. (experience)
- Strong understanding of research methodologies, both qualitative and quantitative. (experience)
- Expertise in data analysis and advanced analytics techniques. (experience)
- Experience in leading human sciences, foresights, and future scenario planning. (experience)
- Deep understanding of consumer behavior, cultural trends, and market dynamics in Thailand. (experience)
- Excellent communication, presentation, and interpersonal skills. (experience)
- Ability to influence stakeholders at all levels of the organization. (experience)
- Strong project management and organizational skills. (experience)
- Demonstrated ability to work independently and as part of a team. (experience)
- Proficiency in English and Thai languages. (experience)
Responsibilities
- Lead the consumer and shopper insights function for Coca-Cola Thailand.
- Develop and execute consumer and shopper research plans to understand needs, behaviors, and decision journeys.
- Translate consumer and shopper intelligence into portfolio choices, category strategies, IMX programs, and commercial decisions.
- Drive speed to insight and speed to action by embedding always-on learning and rapid test-and-learn cycles.
- Own the art and science of local consumer and shopper understanding, spanning needs, behaviors, rituals, occasions, and decision journeys.
- Lead human sciences, foresights, and future scenarios to anticipate cultural, category, and consumption shifts.
- Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
- Support portfolio and category decisions for the market by delivering timely and relevant insights.
- Develop and maintain a deep understanding of the competitive landscape and identify opportunities for Coca-Cola to gain a competitive advantage.
- Manage and mentor a team of consumer and shopper insights professionals.
- Collaborate with cross-functional teams to ensure that consumer and shopper insights are integrated into all aspects of the business.
- Manage the budget for the consumer and shopper insights function.
Benefits
- general: Comprehensive health insurance coverage, including medical, dental, and vision.
- general: Competitive salary and performance-based bonuses.
- general: Generous paid time off, including vacation, sick leave, and holidays.
- general: Retirement savings plan with company matching contributions.
- general: Employee stock purchase plan.
- general: Life insurance and disability coverage.
- general: Professional development opportunities, including training programs and conferences.
- general: Tuition reimbursement for continuing education.
- general: Employee assistance program (EAP) for confidential counseling and support.
- general: Wellness programs and resources to promote employee health and well-being.
- general: Product discounts on Coca-Cola beverages and merchandise.
- general: Employee recognition programs.
- general: Relocation assistance, if applicable.
- general: Flexible work arrangements may be available.
- general: Opportunities for international assignments and career advancement.
Tags & Categories
Answer 10 quick questions to check your fit for Director, Consumer & Shopper Insights Careers at Coca-Cola - Bangkok, Thailand | Apply Now! @ Coca-Cola.
Related Books and Jobs