Director, Customer Development - Base & Balanced Markets

Role Overview

The Director, Customer Development for Base & Balanced Markets is a critical leadership role responsible for driving profitable volume, revenue, and market share growth across key customers spanning multiple formats within the Super/Hyper channel. This individual contributor leads category captaincy, shapes joint growth agendas with customers, and translates long-range strategy into integrated annual consumer, shopper, and commercial execution plans, end to end, along with the bottlers. This role is crucial in ensuring superior execution, disciplined RGM, and consistent delivery of Coca-Cola's growth ambition in the region.

A Day in the Life

A typical day for the Director, Customer Development might include:

• Meeting with key retailers to discuss category performance, identify growth opportunities, and negotiate joint business plans.
• Analyzing market data and consumer insights to develop and refine category strategies.
• Collaborating with cross-functional teams to ensure alignment on marketing, supply chain, and financial plans.
• Reviewing promotional performance and making adjustments to optimize ROI.
• Coaching and mentoring direct reports to develop their skills and achieve their goals.
• Presenting category strategies and performance updates to senior management.
• Traveling to different retail locations to observe execution and gather feedback.
• Attending industry events and conferences to stay abreast of the latest trends and best practices.

Why Ho Chi Minh City, Vietnam?

Ho Chi Minh City is the economic and cultural hub of Vietnam, offering a vibrant and dynamic environment for both personal and professional growth. As the largest city in Vietnam, it boasts a rapidly growing retail market, providing ample opportunities for customer development and market share expansion. The city's strategic location in Southeast Asia also makes it an ideal base for managing regional customer relationships. Additionally, Ho Chi Minh City offers a rich cultural experience, with a blend of traditional Vietnamese customs and modern influences.

Career Path

This Director, Customer Development role provides a strong foundation for career advancement within Coca-Cola. Potential career paths include:

• Senior Director, Customer Development: Leading a larger team or managing a broader portfolio of customers.
• Director, National Accounts: Managing relationships with key national retailers.
• Vice President, Sales: Overseeing all sales activities within a specific region or channel.
• General Manager: Leading a business unit or country operation.

Salary and Benefits

The estimated salary range for this position is $80,000 to $150,000 USD per year, depending on experience and qualifications. Coca-Cola offers a comprehensive benefits package, including health insurance, life insurance, paid time off, retirement savings plan, employee stock purchase plan, and tuition reimbursement.

Coca-Cola Culture

Coca-Cola is a global company with a strong commitment to its employees, customers, and communities. The company fosters a culture of innovation, collaboration, and inclusivity. Employees are encouraged to take risks, challenge the status quo, and contribute their unique perspectives. Coca-Cola also places a high value on social responsibility and sustainability.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola careers website. Please submit a resume and cover letter highlighting your relevant experience and qualifications.

FAQ

1. What are the key responsibilities of this role? The key responsibilities include owning end-to-end performance of the Super/Hyper channel, leading category captaincy initiatives, building strong customer relationships, developing joint business plans, and driving execution excellence.
2. What qualifications are required for this position? A bachelor's degree in Business, Marketing, or related field, along with a minimum of 10 years of experience in customer development, sales, or category management within the FMCG industry, is required.
3. What is the salary range for this role? The estimated salary range is $80,000 to $150,000 USD per year.
4. What benefits does Coca-Cola offer? Coca-Cola offers a comprehensive benefits package, including health insurance, life insurance, paid time off, retirement savings plan, and employee stock purchase plan.
5. What is the work environment like at Coca-Cola? Coca-Cola fosters a culture of innovation, collaboration, and inclusivity.
6. What are the opportunities for career advancement? Potential career paths include Senior Director, Customer Development; Director, National Accounts; Vice President, Sales; and General Manager.
7. What is the significance of this role to Coca-Cola's overall strategy? This role is critical in ensuring superior execution, disciplined RGM, and consistent delivery of Coca-Cola's growth ambition in the region.
8. What is category captaincy and why is it important? Category captaincy involves working with retailers to shape category vision, growth strategies, and shelf execution across formats. It is important because it allows Coca-Cola to influence category performance and drive sales growth.
9. How does this role contribute to Coca-Cola's revenue growth management (RGM) strategy? This role contributes by developing and implementing RGM strategies to optimize pricing and promotion effectiveness.
10. What are the key challenges facing customer development in the Base & Balanced Markets? Key challenges include navigating the diverse retail landscape, understanding evolving consumer preferences, and competing with local brands.