Director, Channel - Digital Commerce (Thailand)

Role Overview

As the Director, Channel - Digital Commerce for Coca-Cola in Thailand, you will be at the forefront of our digital transformation, driving growth and innovation in the dynamic online food and eB2B sectors. This pivotal role requires a visionary leader with a proven track record of developing and executing successful digital commerce strategies. You will be responsible for shaping the future of our digital channels in Thailand, a key market in Asia's digital commerce landscape.

Reporting to the Senior Director, Channel and Franchise Excellence, you will lead the charge in scaling our online food and eB2B platforms, working closely with bottlers, cross-functional teams, and external partners. Your mandate is to set a clear, compelling vision, develop robust business plans, and deliver profitable growth across volume, revenue, and transactions. You will also be instrumental in building system capability and embedding best practices to inspire both our internal teams and customers.

A Day in the Life

Your day-to-day responsibilities will be diverse and challenging, requiring a blend of strategic thinking, operational execution, and collaborative leadership. Here’s a glimpse of what your typical day might look like:

• Morning: Start your day by reviewing the latest performance data for Online Food and eB2B platforms. Analyze key metrics, identify trends, and develop insights to inform strategic decisions.
• Mid-Morning: Lead a joint business planning (JBP) meeting with key Online Food platform partners such as Grab and Lineman. Discuss opportunities to drive incidence, share, and assortment expansion.
• Afternoon: Collaborate with the marketing team to review upcoming integrated marketing campaigns. Ensure alignment with overall digital commerce strategy and optimize for maximum impact.
• Late Afternoon: Meet with the bottler team to discuss progress on annual operating plans. Address any challenges and identify opportunities for improvement.
• Evening: Review and approve budget requests for digital commerce initiatives. Ensure responsible allocation of resources and alignment with strategic priorities.

Why Bangkok, Thailand?

Bangkok is a vibrant and dynamic city, serving as a hub for digital innovation and commerce in Southeast Asia. The city offers a unique blend of rich cultural heritage and modern business practices, making it an ideal location to drive Coca-Cola's digital commerce agenda. Thailand's online food business is booming, presenting significant opportunities for growth and market leadership.

Working in Bangkok provides access to a diverse talent pool, a thriving startup ecosystem, and a supportive business environment. You'll have the chance to collaborate with some of the brightest minds in the industry and contribute to shaping the future of digital commerce in the region.

Career Path

This role offers a clear path for career advancement within Coca-Cola. Successful performance in this position can lead to opportunities such as:

• Senior Director, Digital Commerce: Oversee all digital commerce activities in Thailand, with broader responsibilities and strategic influence.
• Vice President, Digital Transformation: Lead Coca-Cola's digital transformation efforts across multiple markets in Asia.
• Global Director, Digital Commerce: Contribute to shaping Coca-Cola's global digital commerce strategy and drive innovation across all regions.

Coca-Cola is committed to investing in its employees' growth and development. We offer a range of training programs, mentorship opportunities, and career development resources to help you achieve your professional goals.

Salary & Benefits

The estimated salary range for this position in Bangkok, Thailand is $120,000 - $250,000 USD annually. The actual salary will be commensurate with experience and qualifications.

In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package, including:

• Health insurance (medical, dental, and vision)
• Paid time off (vacation, sick leave, and holidays)
• Retirement savings plan with company match
• Employee stock purchase program
• Professional development and training opportunities
• Employee assistance program (EAP)
• Wellness programs and initiatives
• Product discounts and employee perks
• Relocation assistance (if applicable)

Coca-Cola Culture

At Coca-Cola, we are more than just a beverage company. We are a global community of innovators, dreamers, and problem-solvers, united by a shared purpose: to refresh the world and make a difference. Our culture is built on values such as:

• Inclusion: We celebrate diversity and create an inclusive environment where everyone feels valued and respected.
• Collaboration: We work together as a team, leveraging our collective strengths to achieve common goals.
• Innovation: We are constantly seeking new and better ways to do things, embracing change and pushing boundaries.
• Integrity: We conduct our business with honesty, transparency, and ethical behavior.
• Accountability: We take ownership of our actions and deliver on our commitments.

How to Apply

If you are a passionate and driven digital commerce leader with a desire to make a difference, we encourage you to apply for this exciting opportunity. To submit your application, please visit our careers page on the Coca-Cola website and search for the Director, Channel - Digital Commerce (Thailand) position.

Please include a resume and cover letter highlighting your relevant experience and qualifications. We look forward to hearing from you!

FAQ

1. What is the online food market like in Thailand?

   Thailand's online food business is rapidly growing, with major players like Grab and Lineman dominating the market. This presents a significant opportunity for Coca-Cola to expand its presence and capture market share.

2. What is eB2B?

   eB2B refers to electronic business-to-business transactions, encompassing external platforms and internal Coca-Cola-owned platforms. This channel offers a direct way to connect with businesses and drive sales.

3. What cross-functional teams will I be working with?

   You will be collaborating with various teams, including Marketing, Revenue Growth Management, Supply Chain, Finance, and Bottlers, to ensure seamless execution and faster decision-making.

4. What kind of training and development opportunities are available?

   Coca-Cola offers a range of training programs, mentorship opportunities, and career development resources to help you grow and advance within the company.

5. What is the company culture like at Coca-Cola?

   Coca-Cola fosters a culture of inclusion, collaboration, innovation, integrity, and accountability, where employees are empowered to make a difference.

6. What are the key performance indicators (KPIs) for this role?

   Key KPIs include volume growth, revenue growth, transaction growth, market share, and profitability across Online Food and eB2B channels.

7. What is the relocation policy for this position?

   Relocation assistance is provided for eligible candidates. Please contact the HR department for more details.

8. What is the interview process like?

   The interview process typically involves a phone screening, followed by in-person or virtual interviews with hiring managers and team members.

9. Is there room to grow in the company?

   Yes, Coca-Cola offers numerous opportunities for career advancement and growth, both within Thailand and globally.

10. What are some of the challenges of this role?

    Challenges may include navigating a competitive market landscape, building strong relationships with platform partners, and driving innovation in a rapidly evolving digital environment.