Director, Fanta - Philippines: Ignite Growth at Coca-Cola

Role Overview

As the Director, Fanta - Philippines, you will be the driving force behind the strategy, execution, and in-market growth of one of Coca-Cola's most iconic brands. Reporting to the Senior Director, Sparkling Flavors – Philippines, you will be responsible for translating global and category priorities into impactful, locally relevant programs that resonate with Filipino consumers. This role demands a strategic thinker, a results-oriented leader, and a passionate advocate for the Fanta brand.

A Day in the Life

Your day-to-day activities will be dynamic and multifaceted, encompassing:

• Strategic Planning: Developing and refining the annual and multi-year brand strategy for Fanta in the Philippines, aligning with global guidelines and local market realities.
• Marketing Execution: Overseeing the implementation of integrated marketing campaigns, encompassing digital, social media, experiential, and traditional channels.
• Innovation Management: Identifying and evaluating opportunities for new product development and innovation to drive brand growth.
• Budget Management: Managing the marketing budget for Fanta, ensuring efficient allocation of resources and maximizing ROI.
• Stakeholder Engagement: Collaborating with cross-functional teams, including sales, finance, and supply chain, to ensure alignment and support for brand initiatives.
• Agency Management: Providing guidance and direction to external agencies, ensuring high-quality creative execution and effective media planning.
• Performance Monitoring: Tracking key performance indicators (KPIs) such as brand awareness, market share, and sales growth, and making data-driven decisions to optimize performance.
• Market Analysis: Staying abreast of market trends, competitor activity, and consumer preferences to identify opportunities and challenges.

Why Taguig City, Philippines?

Taguig City is a vibrant and rapidly growing urban center in the Philippines, serving as a major hub for business, technology, and entertainment. As a location for this role, Taguig City offers several key advantages:

• Strategic Location: Taguig City is home to numerous multinational corporations, providing access to a diverse network of business partners and industry leaders.
• Talent Pool: The city boasts a highly skilled and educated workforce, with a strong talent pool in marketing, advertising, and related fields.
• Consumer Market: Taguig City is a major consumer market, with a large and diverse population representing a wide range of demographics and lifestyles.
• Infrastructure: The city has excellent infrastructure, including modern transportation systems, advanced telecommunications networks, and world-class amenities.
• Quality of Life: Taguig City offers a high quality of life, with a wide range of cultural attractions, recreational opportunities, and residential options.

Career Path

This role offers significant opportunities for career growth within Coca-Cola. Successful performance as the Director, Fanta - Philippines could lead to:

• Senior Brand Director: Overseeing a larger portfolio of brands or a broader geographic region.
• Marketing Director: Leading a functional area within the marketing organization, such as digital marketing or innovation.
• General Manager: Assuming overall responsibility for a business unit or geographic region.

Salary & Benefits

The estimated annual salary range for this position is $90,000 to $180,000 USD, commensurate with experience and qualifications. Coca-Cola offers a comprehensive benefits package that includes:

• Health insurance (medical, dental, and vision)
• Paid time off (vacation, sick leave, and holidays)
• Retirement savings plan with company matching
• Employee stock purchase plan
• Life insurance and disability coverage
• Tuition reimbursement
• Employee assistance program
• Wellness programs
• Product discounts

Coca-Cola Culture

Coca-Cola is a global company with a rich history and a strong commitment to its values. The company's culture is characterized by:

• Passion: A deep commitment to the Coca-Cola brand and its products.
• Innovation: A willingness to embrace new ideas and approaches.
• Collaboration: A spirit of teamwork and partnership.
• Integrity: A commitment to ethical and responsible business practices.
• Diversity: A celebration of the unique backgrounds and perspectives of its employees.

How to Apply

Interested candidates are encouraged to submit their resume and cover letter through the Coca-Cola careers website. Please highlight your relevant experience and qualifications, and explain why you are a strong fit for this role.

FAQ

1. What are the key responsibilities of the Director, Fanta - Philippines? The Director is responsible for developing and executing the local strategy for Fanta, translating global priorities into relevant programs, and owning brand growth, equity, and market share targets.
2. What qualifications are required for this role? A Bachelor's degree in Marketing or a related field and 10+ years of progressive marketing experience are required.
3. What is the salary range for this position? The estimated annual salary range is $90,000 to $180,000 USD.
4. What benefits does Coca-Cola offer? Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, retirement savings, and more.
5. What is the company culture like at Coca-Cola? Coca-Cola has a culture characterized by passion, innovation, collaboration, integrity, and diversity.
6. What are the opportunities for career growth in this role? Successful performance could lead to Senior Brand Director, Marketing Director, or General Manager positions.
7. Where is this position located? This position is located in Taguig City, Philippines.
8. Does this role require travel? The role may require travel up to 25% of the time.
9. What is the job posting end date? The job posting end date is February 20, 2026.
10. To whom does the Director, Fanta - Philippines report? The Director reports to the Senior Director, Sparkling Flavors – Philippines.