Director Marketing - Brand Maaza Careers at Coca-Cola - Gurgaon, Haryana | Apply Now!
Coca-Cola
Director Marketing - Brand Maaza Careers at Coca-Cola - Gurgaon, Haryana | Apply Now!
Job Description
Director Marketing - Brand Maaza - Gurgaon, India
Are you a passionate and experienced marketing leader with a deep understanding of the Indian beverage market? Do you thrive in a dynamic environment and enjoy crafting innovative brand strategies? If so, The Coca-Cola Company is looking for a Director Marketing to lead the Brand Maaza in Gurgaon, India. This role offers the opportunity to shape the future of a beloved brand and drive significant business growth.
Role Overview
As the Director Marketing for Brand Maaza, you will be responsible for developing and executing the brand's marketing strategy in India. This includes category management, consumer research and insights, stakeholder management, and driving innovation. You will lead a team of marketing professionals and work closely with cross-functional teams to achieve brand objectives.
A Day in the Life
Here's a glimpse into a typical day for the Director Marketing - Brand Maaza:
- Morning: Review market performance data and identify key trends and opportunities. Meet with the marketing team to discuss ongoing campaigns and upcoming initiatives.
- Afternoon: Present the brand's marketing strategy to senior leadership. Collaborate with the R&D team on new product development.
- Evening: Network with industry professionals at an event. Analyze consumer feedback and adjust marketing plans accordingly.
Why Gurgaon?
Gurgaon is a vibrant and growing city in the state of Haryana, India. It is a major corporate hub and offers a high quality of life. Gurgaon is also strategically located near Delhi, providing access to a large talent pool and diverse market.
Career Path
The Director Marketing - Brand Maaza role offers excellent career growth potential. Successful candidates can advance to senior leadership positions within the marketing organization or explore opportunities in other functional areas of The Coca-Cola Company.
Salary and Benefits
The salary for this role is competitive and commensurate with experience. The Coca-Cola Company also offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, and employee stock purchase plan.
Coca-Cola Culture
The Coca-Cola Company is a global leader in the beverage industry. We are committed to creating a diverse and inclusive workplace where all employees can thrive. We value innovation, collaboration, and a passion for excellence.
How to Apply
Interested candidates are encouraged to apply online through The Coca-Cola Company's career website. Please submit your resume and cover letter, highlighting your relevant experience and qualifications.
Frequently Asked Questions (FAQ)
- What are the key responsibilities of the Director Marketing - Brand Maaza? The key responsibilities include category management, consumer research and insights, stakeholder management, and driving innovation.
- What qualifications are required for this role? A Bachelor’s degree in Business, Marketing, or Communications is required. A Master’s degree is preferred. 10+ years of marketing experience and brand management experience are also required.
- What is the salary range for this role? The salary range for this role is between $150,000 and $250,000 USD annually, depending on experience and qualifications.
- What benefits does The Coca-Cola Company offer? The Coca-Cola Company offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, and employee stock purchase plan.
- What is the work environment like at The Coca-Cola Company? The Coca-Cola Company is committed to creating a diverse and inclusive workplace where all employees can thrive.
- What is the career path for this role? Successful candidates can advance to senior leadership positions within the marketing organization or explore opportunities in other functional areas of The Coca-Cola Company.
- What is the company culture like? Coca-Cola fosters a culture of innovation, collaboration, and a passion for excellence.
- What kind of projects will I be working on? You will be working on projects related to category strategy, new product development, marketing campaigns, and consumer insights.
- What is the team structure? You will be leading a team of marketing professionals and working closely with cross-functional teams.
- Where is the role based? The role is based in Gurgaon, Haryana, India.
Locations
- Gurgaon, Haryana, India
Salary
165,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Category Managementintermediate
- Consumer Researchintermediate
- Insights Generationintermediate
- Stakeholder Managementintermediate
- Marketing Strategyintermediate
- Brand Managementintermediate
- Innovationintermediate
- Commercializationintermediate
- Consumer Communicationintermediate
- Shopper Marketingintermediate
- Competitive Benchmarkingintermediate
- Integrated Marketing Plansintermediate
- Budget Managementintermediate
- Agency Managementintermediate
- Cross-functional Collaborationintermediate
Required Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or related field required. (experience)
- Master’s degree preferred. (experience)
- 10+ years of experience in a marketing role. (experience)
- Experience in brand management. (experience)
- Ability to steward brand initiatives through the path to purchase. (experience)
- Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan). (experience)
- Strong analytical skills. (experience)
- Excellent communication skills. (experience)
- Proven ability to develop and execute marketing plans. (experience)
- Experience working with cross-functional teams. (experience)
- Understanding of consumer behavior and market trends. (experience)
- Experience in the beverage industry is a plus. (experience)
Responsibilities
- Lead the category strategy using consumer, category, commercial, and industry insights.
- Deliver profitable and sustainable volume growth for the category.
- Develop integrated marketing plans and ensure outstanding execution in the marketplace.
- Drive commercialization of brand positioning, innovation, consumer communications, and shopper marketing.
- Identify proactive opportunities for volume, profit, connections, and asset growth.
- Develop a comprehensive understanding of the brand’s consumer base.
- Formulate integrated consumer marketing and communication programs.
- Assess attractive local consumer opportunities and leverage consumer research to identify new growth areas.
- Partner with internal and external stakeholders to develop new and improved products, packaging, and programs.
- Provide leadership and clear direction to creative strategy and IMX teams.
- Develop and communicate written briefs for use by agencies and suppliers.
- Lead and participate in key global/regional projects.
- Manage marketing budget effectively.
- Monitor and analyze market trends and competitor activities.
- Ensure brand consistency across all channels and touchpoints.
Benefits
- general: Comprehensive health insurance (medical, dental, vision).
- general: Paid time off (vacation, sick leave, holidays).
- general: Retirement savings plan (401k) with company match.
- general: Employee stock purchase plan.
- general: Life insurance and disability coverage.
- general: Wellness programs and resources.
- general: Employee assistance program.
- general: Tuition reimbursement for continuing education.
- general: Professional development opportunities.
- general: Employee discounts on Coca-Cola products.
- general: Flexible work arrangements (if applicable).
- general: Relocation assistance (if applicable).
- general: Performance-based bonuses.
- general: Paid parental leave.
- general: Opportunities for international assignments.
Tags & Categories
Answer 10 quick questions to check your fit for Director Marketing - Brand Maaza Careers at Coca-Cola - Gurgaon, Haryana | Apply Now! @ Coca-Cola.
Related Books and Jobs
Director Marketing - Brand Maaza Careers at Coca-Cola - Gurgaon, Haryana | Apply Now!
Coca-Cola
Director Marketing - Brand Maaza Careers at Coca-Cola - Gurgaon, Haryana | Apply Now!
Job Description
Director Marketing - Brand Maaza - Gurgaon, India
Are you a passionate and experienced marketing leader with a deep understanding of the Indian beverage market? Do you thrive in a dynamic environment and enjoy crafting innovative brand strategies? If so, The Coca-Cola Company is looking for a Director Marketing to lead the Brand Maaza in Gurgaon, India. This role offers the opportunity to shape the future of a beloved brand and drive significant business growth.
Role Overview
As the Director Marketing for Brand Maaza, you will be responsible for developing and executing the brand's marketing strategy in India. This includes category management, consumer research and insights, stakeholder management, and driving innovation. You will lead a team of marketing professionals and work closely with cross-functional teams to achieve brand objectives.
A Day in the Life
Here's a glimpse into a typical day for the Director Marketing - Brand Maaza:
- Morning: Review market performance data and identify key trends and opportunities. Meet with the marketing team to discuss ongoing campaigns and upcoming initiatives.
- Afternoon: Present the brand's marketing strategy to senior leadership. Collaborate with the R&D team on new product development.
- Evening: Network with industry professionals at an event. Analyze consumer feedback and adjust marketing plans accordingly.
Why Gurgaon?
Gurgaon is a vibrant and growing city in the state of Haryana, India. It is a major corporate hub and offers a high quality of life. Gurgaon is also strategically located near Delhi, providing access to a large talent pool and diverse market.
Career Path
The Director Marketing - Brand Maaza role offers excellent career growth potential. Successful candidates can advance to senior leadership positions within the marketing organization or explore opportunities in other functional areas of The Coca-Cola Company.
Salary and Benefits
The salary for this role is competitive and commensurate with experience. The Coca-Cola Company also offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, and employee stock purchase plan.
Coca-Cola Culture
The Coca-Cola Company is a global leader in the beverage industry. We are committed to creating a diverse and inclusive workplace where all employees can thrive. We value innovation, collaboration, and a passion for excellence.
How to Apply
Interested candidates are encouraged to apply online through The Coca-Cola Company's career website. Please submit your resume and cover letter, highlighting your relevant experience and qualifications.
Frequently Asked Questions (FAQ)
- What are the key responsibilities of the Director Marketing - Brand Maaza? The key responsibilities include category management, consumer research and insights, stakeholder management, and driving innovation.
- What qualifications are required for this role? A Bachelor’s degree in Business, Marketing, or Communications is required. A Master’s degree is preferred. 10+ years of marketing experience and brand management experience are also required.
- What is the salary range for this role? The salary range for this role is between $150,000 and $250,000 USD annually, depending on experience and qualifications.
- What benefits does The Coca-Cola Company offer? The Coca-Cola Company offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, and employee stock purchase plan.
- What is the work environment like at The Coca-Cola Company? The Coca-Cola Company is committed to creating a diverse and inclusive workplace where all employees can thrive.
- What is the career path for this role? Successful candidates can advance to senior leadership positions within the marketing organization or explore opportunities in other functional areas of The Coca-Cola Company.
- What is the company culture like? Coca-Cola fosters a culture of innovation, collaboration, and a passion for excellence.
- What kind of projects will I be working on? You will be working on projects related to category strategy, new product development, marketing campaigns, and consumer insights.
- What is the team structure? You will be leading a team of marketing professionals and working closely with cross-functional teams.
- Where is the role based? The role is based in Gurgaon, Haryana, India.
Locations
- Gurgaon, Haryana, India
Salary
165,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Category Managementintermediate
- Consumer Researchintermediate
- Insights Generationintermediate
- Stakeholder Managementintermediate
- Marketing Strategyintermediate
- Brand Managementintermediate
- Innovationintermediate
- Commercializationintermediate
- Consumer Communicationintermediate
- Shopper Marketingintermediate
- Competitive Benchmarkingintermediate
- Integrated Marketing Plansintermediate
- Budget Managementintermediate
- Agency Managementintermediate
- Cross-functional Collaborationintermediate
Required Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or related field required. (experience)
- Master’s degree preferred. (experience)
- 10+ years of experience in a marketing role. (experience)
- Experience in brand management. (experience)
- Ability to steward brand initiatives through the path to purchase. (experience)
- Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan). (experience)
- Strong analytical skills. (experience)
- Excellent communication skills. (experience)
- Proven ability to develop and execute marketing plans. (experience)
- Experience working with cross-functional teams. (experience)
- Understanding of consumer behavior and market trends. (experience)
- Experience in the beverage industry is a plus. (experience)
Responsibilities
- Lead the category strategy using consumer, category, commercial, and industry insights.
- Deliver profitable and sustainable volume growth for the category.
- Develop integrated marketing plans and ensure outstanding execution in the marketplace.
- Drive commercialization of brand positioning, innovation, consumer communications, and shopper marketing.
- Identify proactive opportunities for volume, profit, connections, and asset growth.
- Develop a comprehensive understanding of the brand’s consumer base.
- Formulate integrated consumer marketing and communication programs.
- Assess attractive local consumer opportunities and leverage consumer research to identify new growth areas.
- Partner with internal and external stakeholders to develop new and improved products, packaging, and programs.
- Provide leadership and clear direction to creative strategy and IMX teams.
- Develop and communicate written briefs for use by agencies and suppliers.
- Lead and participate in key global/regional projects.
- Manage marketing budget effectively.
- Monitor and analyze market trends and competitor activities.
- Ensure brand consistency across all channels and touchpoints.
Benefits
- general: Comprehensive health insurance (medical, dental, vision).
- general: Paid time off (vacation, sick leave, holidays).
- general: Retirement savings plan (401k) with company match.
- general: Employee stock purchase plan.
- general: Life insurance and disability coverage.
- general: Wellness programs and resources.
- general: Employee assistance program.
- general: Tuition reimbursement for continuing education.
- general: Professional development opportunities.
- general: Employee discounts on Coca-Cola products.
- general: Flexible work arrangements (if applicable).
- general: Relocation assistance (if applicable).
- general: Performance-based bonuses.
- general: Paid parental leave.
- general: Opportunities for international assignments.
Tags & Categories
Answer 10 quick questions to check your fit for Director Marketing - Brand Maaza Careers at Coca-Cola - Gurgaon, Haryana | Apply Now! @ Coca-Cola.
Related Books and Jobs