Director, Marketing - Stills (ASEAN & South Pacific Operating Unit) at Coca-Cola

Role Overview

As the Director of Marketing for Stills within Coca-Cola's ASEAN & South Pacific Operating Unit (ASP OU), you will be a pivotal leader in shaping and driving the brand growth strategy for a diverse portfolio of non-carbonated beverages. Reporting directly to the Senior Director, Marketing, Stills – ASEAN & South Pacific Operating Unit, this role is based in Singapore and requires a strategic thinker with a proven track record of success in brand management, consumer marketing, and cross-functional collaboration. You will work in close partnership with global teams, brand market teams, and country teams to accelerate system growth by driving alignment, leading cross-market pilots, and embedding best-in-class practices. Your primary focus will be on developing and implementing innovative marketing strategies that resonate with consumers in the ASP region, driving sustainable growth and enhancing brand equity.

A Day in the Life

A typical day for the Director of Marketing - Stills might involve:

• Analyzing market trends and consumer insights to identify opportunities for growth.
• Collaborating with global brand teams to adapt global strategies for the ASP market.
• Working with country teams to develop and execute local marketing campaigns.
• Leading cross-functional teams to launch new products and initiatives.
• Managing marketing budgets and ensuring efficient resource allocation.
• Monitoring brand performance and identifying areas for improvement.
• Presenting marketing plans and results to senior management.
• Mentoring and developing junior team members.
• Traveling to different markets within the ASP region to meet with local teams and stakeholders.
• Participating in industry events and conferences to stay up-to-date on the latest trends.

Why Singapore?

Singapore serves as a strategic hub for Coca-Cola's operations in the ASEAN & South Pacific region. Its central location, robust infrastructure, and diverse talent pool make it an ideal base for leading marketing initiatives across multiple markets. Singapore offers a vibrant and cosmopolitan environment, with a high quality of life and access to world-class amenities. The city-state is also a hub for innovation and technology, providing access to cutting-edge marketing tools and platforms.

Career Path

The Director of Marketing - Stills role offers a clear path for career advancement within Coca-Cola. Successful performance in this role could lead to opportunities such as:

• Senior Director, Marketing - Stills
• Vice President, Marketing - ASEAN & South Pacific
• Global Brand Director
• General Management roles within Coca-Cola

Salary & Benefits

The estimated salary range for this role is $180,000 - $350,000 USD per year, commensurate with experience and qualifications. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package, including:

• Health insurance (medical, dental, vision)
• Paid time off (vacation, sick leave, holidays)
• Retirement savings plan with company match
• Employee stock purchase program
• Life insurance and disability coverage
• Professional development opportunities
• Employee assistance program
• Wellness programs
• Product discounts
• Flexible work arrangements
• Relocation assistance (if applicable)

Coca-Cola Culture

Coca-Cola is a company with a rich history and a strong culture of innovation, collaboration, and social responsibility. The company values diversity and inclusion, and is committed to creating a workplace where everyone feels welcome and respected. Coca-Cola employees are passionate about their work and dedicated to making a positive impact on the world.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola careers website. Please submit a resume and cover letter highlighting your relevant experience and qualifications.

Frequently Asked Questions (FAQ)

1. What are the key responsibilities of the Director of Marketing - Stills?

   The Director of Marketing - Stills is responsible for driving the brand strategy for Stills in the ASEAN & South Pacific Operating Unit (ASP OU), championing transformational growth in collaboration with local and global marketing teams, and co-creating and supporting the development of Long Range Plans (LRP), strategic OU ABP, and strategic OU programs.

2. What qualifications are required for this role?

   A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with 10+ years of experience in brand marketing, with a focus on stills beverages. Proven track record of developing and executing successful brand strategies and deep understanding of consumer behavior and market trends in the ASEAN and South Pacific regions are essential.

3. What is the salary range for this position?

   The estimated salary range for this role is $180,000 - $350,000 USD per year, commensurate with experience and qualifications.

4. What benefits does Coca-Cola offer?

   Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, employee stock purchase program, and professional development opportunities.

5. Where is the role located?

   The role is located in Singapore.

6. What is the career path for this role?

   Successful performance in this role could lead to opportunities such as Senior Director, Marketing - Stills, Vice President, Marketing - ASEAN & South Pacific, Global Brand Director, or General Management roles within Coca-Cola.

7. What is the company culture like at Coca-Cola?

   Coca-Cola has a strong culture of innovation, collaboration, and social responsibility. The company values diversity and inclusion and is committed to creating a workplace where everyone feels welcome and respected.

8. How do I apply for this position?

   Interested candidates are encouraged to apply online through the Coca-Cola careers website. Please submit a resume and cover letter highlighting your relevant experience and qualifications.

9. What is the travel requirement for this role?

   The travel requirement for this role is 00% - 25%.

10. What kind of marketing experience is needed?

    Experience with brand management, consumer marketing, integrated marketing campaigns, digital marketing, and market research is critical to success in this position.