Director, Regional Customer Development (ASEAN & South Pacific Operating Unit) at Coca-Cola

Role Overview

The Director, Regional Customer Development (ASEAN & South Pacific Operating Unit) is a critical role within Coca-Cola, responsible for shaping customer strategies and playbooks across a diverse region. This individual contributor position reports to the Senior Director, Customers, ASP OU and is based in Singapore. The primary focus is to drive sustainable and accelerated growth for the Coca-Cola System by leveraging shopper and trade insights to increase basket size and purchase frequency among key customer segments.

This role involves working with regional and local players in various channels, including Supermarkets, Hypermarkets, Convenience stores, and On-premise establishments (QSR, Leisure, HORECA). The Director will support countries in developing annual customer plans, negotiating Joint Business Plans (JBPs), and implementing commercial execution strategies. Close collaboration with category teams, the Execution Transformation team, and the Global Customer team is essential to ensure alignment and the sharing of best practices.

A Day in the Life

A typical day for the Director, Regional Customer Development may include:

• Analyzing shopper and trade insights to identify opportunities for growth.
• Developing customer strategies and playbooks tailored to specific channels and regions.
• Collaborating with country teams to create annual customer plans.
• Negotiating JBPs with key regional customers.
• Working with category teams to align portfolio strategies with customer needs.
• Supporting the implementation of commercial execution strategies, such as RED/iRED.
• Tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of customer programs.
• Sharing best practices with the Global Customer team and other regions.
• Presenting customer strategies and performance updates to senior management.
• Leading Advantage survey analysis and action planning.

Why Singapore?

Singapore serves as the ideal location for this role due to its strategic importance as a regional hub for the ASEAN & South Pacific Operating Unit. Its robust business environment, connectivity to key markets, and diverse talent pool make it an excellent base for driving customer development initiatives. Singapore's strong infrastructure, stable economy, and pro-business policies facilitate effective collaboration with regional stakeholders and enable the successful execution of customer strategies.

Career Path

The Director, Regional Customer Development role offers a compelling career path within Coca-Cola. Potential advancement opportunities may include:

• Senior Director, Customers, ASP OU
• Vice President, Customer Development
• General Manager, Regional Business Unit
• Executive leadership roles within Coca-Cola's global organization

Coca-Cola is committed to providing its employees with opportunities for growth and development. Through leadership training, mentorship programs, and exposure to diverse business challenges, individuals in this role can build the skills and experience necessary to advance their careers.

Salary & Benefits

The estimated salary range for the Director, Regional Customer Development role in Singapore is $180,000 - $280,000 USD per year. Coca-Cola offers a comprehensive benefits package, including:

• Comprehensive health insurance (medical, dental, vision)
• Life insurance
• Disability insurance
• Paid time off (vacation, sick leave, holidays)
• Parental leave
• Retirement savings plan (401k) with company match
• Employee stock purchase plan
• Performance-based bonus
• Professional development opportunities
• Tuition reimbursement
• Employee assistance program (EAP)
• Wellness programs
• Relocation assistance (if applicable)
• Product discounts

Coca-Cola Culture

Coca-Cola fosters a culture of innovation, collaboration, and inclusivity. Employees are encouraged to challenge the status quo, embrace new ideas, and work together to achieve common goals. The company values diversity and inclusion, creating a workplace where everyone feels welcome and respected. Coca-Cola is committed to sustainability and social responsibility, actively working to reduce its environmental impact and support communities around the world.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola careers website. The application process typically involves submitting a resume and cover letter, completing an online assessment, and participating in interviews with hiring managers.

FAQ

1. What are the key responsibilities of the Director, Regional Customer Development? The Director is responsible for developing customer strategies and playbooks, supporting country teams in creating annual customer plans, negotiating JBPs, and implementing commercial execution strategies.
2. What qualifications are required for this role? A minimum of 8 years of leadership experience in Customer leadership, Commercial planning and execution, strong skills in Commercial- and Customer Strategy, RGM, Segmentation and Portfolio strategy, proven Strategic and Analytical Skills, and outstanding influencing skills are required.
3. What is the salary range for this position? The estimated salary range is $180,000 - $280,000 USD per year.
4. What benefits does Coca-Cola offer? Coca-Cola offers a comprehensive benefits package, including health insurance, life insurance, disability insurance, paid time off, parental leave, retirement savings plan, employee stock purchase plan, and more.
5. What is the work environment like at Coca-Cola? Coca-Cola fosters a culture of innovation, collaboration, and inclusivity.
6. Where is this position located? This position is located in Singapore.
7. What is the travel requirement for this role? The travel requirement is 00% - 25%.
8. What is the reporting structure for this position? This position reports to the Senior Director, Customers, ASP OU.
9. What opportunities for professional development are available? Coca-Cola offers professional development opportunities, including leadership training, mentorship programs, and tuition reimbursement.
10. How does Coca-Cola support diversity and inclusion? Coca-Cola values diversity and inclusion, creating a workplace where everyone feels welcome and respected.